How Companies Manipulate and Violate Advertising Laws

They both Research the facts of tobacco and give statistics in their advertisements. However this doesn’t always work so they research who their audience is and use an effective method to make them stop smoking. Then they took Action, whether it be scaring them, making them feel guilty, or making them feel like they were targeted. They Communicated through television commercials, social media, and by word of mouth. They have both Evaluated the effects of their campaigns and have enjoyed the results. 23 percent of teens smoked cigarettes in the year 2000, now in the year 2017 only 6 percent of teens smoke. The company that lost value in this case was the Big tobacco companies. They have taken a hit with this new generation of potential tobacco users not using. The media has shown that these anti-tobacco campaigns have affected Big tobacco’s stocks bringing them down from 7-10

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

Mickey Mouse and Joe Camel had something very much in common in the early 90’s, and it was not that they were both cartoon characters. What they did have in common is that each was just as recognizable as the other among preschool aged children. RJ Reynolds used Old Joe Camel to market their Camel brand cigarettes from 1987 to 1997. While these Tobacco companies claim they were targeting adults with their Joe Camel advertisements, the marketing was much more successful with children than the intended adult audience. Although RJ Reynolds was sued, and forced to stop the use of the cartoon character, not much else has changed. According to the article “Tobacco Marketing Influence Youth Smoking”, the Tobacco Industry’s current marketing strategy has failed to shield today’s youth from its influence. Therefore, the Tobacco Industry’s marketing and advertising are currently conditioning children to start smoking at an early age, and continue into adulthood.

Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day. It is when these companies attempt to promote a dangerous product that restrictions must be, and have been put in place. For several years, Canada’s regulations on tobacco advertisements have become stricter, while

Advertisements, they grab your attention and keep it. Of course, they are made for the working class who can spend their money to buy the product however, children can also be targeted by ads. According to the online news company Cracked the average American child watches 16,000 ads every year on TV alone, and in the U.S “children spend $30 billion annually and they directly influence an additional $250 billion in family spending.” The scary part is the advertisement industry is self-regulating and there are barely any restrictions! The Tabaco companies are in a massive industry worldwide and you can find Cigarette ads all around you. If you look closer next time you’re at a gas station or a quick-stop store, you’ll see an ad for cigarettes.

Each day, more than 5,200 people under the age of eighteen smoke their first cigarette, and approximately 3,100 youth and young adults become daily smokers (Youth Tobacco Smoking Rates Putting Millions At Risk Of Premature Death. n. pag.). These numbers are unusually high and are most likely due to the excessive amount of tobacco advertisement. Today in the United States tobacco companies spend more than eleven billion dollars on tobacco advertising, targeting mostly younger generations of people. Some may argue that this type of advertisement is beneficial in the U.S because it brings in billions of dollars in revenue that can be used for many different purposes. However many are concerned about young adults and

There are many ways in which a high school athlete or student may be influenced to pick up a habit of smoking or using other tobacco products. One of these major contributors is the marketing and advertising of these tobacco products among susceptible teenagers. The Center for Disease Control and Prevention did a study on what major brand of cigarettes high school students prefered back in 2009. The study showed that of those who took the survey, 86.5 percent say that they prefer either Marlboro, Newport, or Camel (CDC, 2009). The survey also showed that 52.3 percent of high school smokers prefered Marlboro over any other brand (CDC, 2009). It just so happens that these three companies are the biggest companies in the U.S and put out the most advertisements every year. The CDC states in their

Studies have identified a greater contingency of persistent smokers in those who currently reside with a smoker or have a relative who smokes (Moyse, 2009). Moyse (2009) states peer pressure is particularly influential for young people who may hold the opinions of others in high esteem. Meanwhile, the Centers for Disease Control and Prevention [CDC] (2015) states that tobacco companies in the United States spend more than $9.6 billion in tobacco advertisements. More than 50% of their advertising is spent on targeting youth, such as through the development of candy and fruit-flavored nicotine vapors for e-cigarettes (CDC, 2015). According to the Hawaii Department of Health [DOH] (n.d.) the number of U.S. youth who had never smoked a cigarette but used electronic cigarettes tripled between 2011 and

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.

Cigarette ads were banned from television in the United States in 1971 and in many other countries including Canada and Australia. A key benefit of sports sponsorship is that it provides a legal loophole for circumventing the ad ban, (Krapp, 51). Tobacco products have also been sponsors of sporting event’s for more than a century. With brands of chewing tobacco sponsoring the majority of baseball teams and making baseball cards with their brand name on the card since professional baseball sprung up in America. Tobacco companies have recently taken a lot of fire on their advertising to the youth of America. A study in Australia found that the brands that were most popular with children, aged 12 to 14, are the same brands that sponsor the state’s major league football competition,(Krapp, 52).

I remembered years ago the California Supreme Courts forced RJ Reynolds to remove their mascot, Joe Camel from all its products. RJ Reynolds would argue that this advertising had nothing to do with selling cigarettes or marketing to minors. This is not a new concept for California, as early as the 1920’s Hollywood has glamorized smoking. It is clear, the direction that the tobacco companies wanted to have a say. The tobacco companies paid for many classics, TV shows like “I love Lucy” to product place their cigarettes. Giving the illusion of wealth and status. Personally, I think this was the most successful driver for the industry. However, the studies show the drop in tobacco sales upon removal of ads.

The most compelling reason to ban tobacco advertising is the growing body of evidence linking tobacco ads to increased tobacco use, particularly children. Studies following a 1998 settlement prohibiting U.S. tobacco companies from targeting American youth have shown a steady decline, with the lowest levels in forty years of teenage smoking reported in 2015. Despite COTPA, Indian youth’s exposure to cigarette advertising has increased in part because of aggressive point-of-sale marketing, promotional support of music and sporting events, through social media, and smoking portrayed in Bollywood films. Multiple authorities agree that a ban on tobacco advertising has to be all-encompassing and free from

During advertising campaigns, tobacco advertisers research people most likely to use their product and target that audience by mentioning the positives of using tobacco. Tobacco companies attempt to sell their products through carefully crafted messages accompanying every tobacco

Besides this, a great deal of concern was expressed that tobacco companies were targeting their products toward children and young adults, knowing that once these individuals were hooked, they would most likely become lifetime tobacco customers, something the industry was counting on. (Morris, 2001)