How Media Affects Our Opinions On Gender And Gender

Gender stereotypes are everywhere. Even before we can understand what this means, people are constantly exposed to them through advertisements, toys, clothes, and the media including television shows and movies. To evaluate the prevalence of gender stereotypes in television programs targeted towards young children, I chose to watch four different shows called Phineas and Ferb, Little Einsteins, Horrid Henry, and Sofia the First. When picking what shows to watch, I intentionally selected at least one that looked targeted towards boys, another that appeared to be targeted towards girls, and finally one that seemed gender neutral. I also made sure to watch at least two episodes of each program to determine whether the themes I observed were

Gender roles influence every characteristic and aspect of our life, from how we feel about ourselves to the degree of our contribution in social life. From a ripe young age, children become exposed to this type of gender bias right away, which can negatively affect and shape their whole outlook on life. Consequently, as these young boys and girls mature both physically and emotionally and move on into adulthood, they are, in essence, shoved into a world that impacts their attitudes and behaviors towards gender roles and stereotypes. These specific attitudes and behaviors first cultivate in the private doors of their parent’s house. Afterwards, these same biases become reinforced by the child’s peers, school experience (education), television viewing, and, of course, advertisements in the realm of print and television media. From the looks of it, it is near impossible, for children to not become subject to some degree of gender bias at an early age. As a child grows and develops, the stereotypes follow them into the next phases of their lives (i.e. adolescence) and then on into adulthood. Not only are these gender stereotypes destroying girls, they are also killing boys. The components of this essay will attempt to illustrate how advertising in print and television helps to perpetuate gender stereotypes in our world. Along with that, one must ask the question of how much harm these negative biases in gender roles truly affects the minds of men, women, and young children.

The way in which a person perceives the world and society surrounding them has a large impact on how they think, and act accordingly. One of the most distinct ways that determines how a person will interpret what is constantly happening around them is age. Age determines the level of understanding a person has of both simple and complex concepts, thus altering how they will react to different aspects of society. One of the most prevalent and commonly debated topics embedded in society is gender. For generations, society has had strict views on what should be considered acceptable for either gender, and age plays a large role in determining how a person understands gender roles, or how they identify with their gender. How people understand gender, and thus the society they interact with daily is largely determined by age.

Several advertisements in the set of stimuli for these interviews inspired reactions which resonate with this courtship theme. All three informants became emotionally involved in these ads, able to self-project to a tremendous degree and to create imaginative stories about the people portrayed in the ads. Also importantly, the role portrayals of women in these ads were never seen by any of the informants as sexist or inappropriate, contrary to the researcher 's own introspection.

The portrayal of women in the media has drastically changed through the years. Those changes can be viewed as positive or negative, but many times they impose an influence on female viewers. Those influences often lead to damaging outcomes such as eating disorders and depression. The range of influences and effects caused by the portrayal of women is wide and also includes low self-esteem, body image issues and the need to be a sex symbol. The Social Learning Theory is important in understanding how women are affected by their presence in the media. The modeling process included within the theory is essential to identifying how women are overwhelmed with images of the “perfect” or “ideal” body. Those images are generally largely unrealistic. Many statistics show an increase of eating disorders and other mental health issues as women are subjected to images of societal and media perfection. This is an example of the modeling process. This paper will explain the effects and concerns that result from exposure to the media’s portrayal of women, what Social Learning is and how it applies to that exposure.

Media represents males and females by gendering them in different categories. According to a presentation, the author states, “Media perceives women in a very sexual manner whereas men are symbolized as powerful (Khan). Over and over again, the one thing that the media reveals is that women are very sexual beings. They show that they are only good for taking care of the home and the man is very powerful. For example, the author on the presentation shows a ad that a man is in a life guard outfit with him having muscles which portrays him to look like a hero. On the other side there is a picture of a woman who looks stressed with babies all around her crying with both her hands full. One side she is holding a math test with a F on it and the other side is holding a pot full of baby bottles (Khan). This shows that women are “supposed to be the only one taking care of the house” and because of that the women looks stressed. In the article, “Face it”, the author states,

Men and women are represented extremely diverse to each other in media, you can see this by how enforced certain gender stereotypes takes play in everything, from clothes, movies, photos, media and so on.

Has the stereotypical perception of gender in media changed? In fact media takes advantage of the idyllic image of males and females to misguide society’s perspective of what they should be. How about we explore the idea of misconception between the sexes in Julia T. Wood article, "Gendered Media: The Influence of Media on Views of Gender." She argues the diverse images of males and females portrayed being impractical, cliched, and constricted apprehension. In the movie "Maleficent", is about a young beautiful soft hearted fairy named Maleficent. She lived an adventurous and beautiful life in a enchanted forest kingdom, where a trespassing army threatens to harm the land. Maleficent then steps up to be the protector of the land. Unfortunately she 's betrayed by a old companion that turns her love into hatred and vengeance. She commissions a epic crusade with the king 's heir and puts a curse on his newborn daughter. Only the realize that Aurora is the one to bring reconciliation back to the kingdom. Based on my movie Maleficent I disagree with Wood 's images of sexism, stereotypical and optional roles of the two genders that are represented in media, for its demeaning of males opinion towards women and unrealistic to reality, yet I do agree of the victimization of women from men are depicted in the media.

A representation is when a media text such as a newspaper, magazine or film represent ideas or events to us in a distorted view. A representation is not the true picture; it is re-presented after a specific event has occurred. The representation will be opinion based and it will invite the audience to identify with them. All of the representations have a mode of address too depending on their target audience depends on how they represent the person, idea, event or issue. All texts undergo the process of mediation which is when you are only seeing a small proportion of reality. To mediate a text, you also need to construct it to form the final mediation. It will first be scripted which initially cuts down how much you see of reality. Then it will be mediated and constructed by dramatic footage, organisation and editing before it reaches the programme’s version of events. Richard Dyer (1983) constructed multiple questions when analysing a media representation. These questions include; what world is created?, what does it imply?, What does it represent? and How might we respond to the Representation?

All humans are born with the idea of which gender they are, but each discovers their gender identity through the relations with who and what they grow up with and how society expects them to act. There is no way that individuals could learn what they believe in and behave as they want through natural influences. Overall, society has a much stronger impact on the way people act exclusively based on gender. Almost everyone in this world is born with some distinctive ability on how to perform about gender, but the way individuals are raised, interact with others and influenced by media is what impacts one's gender identity. This result of society’s permanently set gender roles prevents men and women from becoming the humans they want to be by

In an age dominated by media, it is almost impossible not get sucked into and internalize the things we see before us. This begins as early as infancy. Studies have shown that 74% of children under the ages of two watch TV (“TV and Kids Under the Age of 3”). This continues throughout a person’s life, and continues to shape them. The usually stereotypical images and characters shown in media can have many detrimental influences on persons, particularly children and young adults, such as low body image, eating disorders, and increased aggressive behaviour. In order to shape a better tomorrow, it is imperative that the media people see better reflection of men and women to avoid the aforementioned side effects, and to socialize the children of

Stereotypes have become a prevalent issue in our media. They, without our knowledge, prevent us from moving forward as human. In this essay, I will discuss the effects of stereotypes in media on gender roles, religion, and race.

Language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing. It is considered as an art because when used it able to help a person develop or create a certain picture in the mind. Language being an artifact of culture means that it is an interesting thing that is created by the people. It is an aspect of their way of life of the people. It also helps in development of the people as writers and intellects. As a culture it is a people’s way of life and therefore the impact it has to human beings cannot be under looked.

As a Communication major, I spend a lot of time studying the human communication process, which is the exchange of verbal and nonverbal messages between a receiver and sender. This communication process does not only apply to face-to-face interactions but also includes mass media, rhetorical, and technological communication. Through these various forms of communication, the sender not only expresses his/her message but also expresses power hierarchies about race, gender, and sexuality that are present in society. Mass media has a significant impact on socializing gender roles and perpetuating gender stereotypes, and to prove that, I am analyzing mass media messages, such as television shows, movies, and advertisements.

The impact of mass media on gender roles and expectations, particularly those of the female gender, is undeniable and immense. The dominating argument is of the negative impact that exposure to media has on the female, and society itself. The English Home Office under the Labor of Government, the coalition of Liberal Democrats and Conservatives, Scottish Equal Opportunities Committee, the Australian Senate, the Dutch Government and the American Psychological Association all concluded that girls are negatively affected by the contemporary sexualized culture (Duits and van Zoonen 2011:492). This subject has become increasingly popular and calls for great “moral concern and moral indignation,” (Wouters 2010:724, 726).