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How The 21st Century Defines Corporate Social Responsibility Essay

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Introduction
The objective of this research paper is to describe how the 21St Century defines corporate social responsibility in relation with the triple bottom line concept, guiding the airline industry into becoming a forward-thinking industry embedding sustainability into their core of business operations to create shared value for business and society. I will define corporate social responsibility and areas of social responsibility in the airline industry at the beginning of the paper and proceed with how it ties into the bottom line concept. Next, I will give brief examples of airlines such as JetBlue Airways, and British Airways how they apply these concepts into their mission. In conclusion, I will express my own thoughts about how customers and employees have more choices from the industries than they had in the past. They are more aware of the ethical and environmental stance of todays’ industries.
Corporate Social Responsibility (CRM)
Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society (Businessnewsdailycom, 2016). CSR may also be referred to as "corporate citizenship" and can involve incurring short-term cost that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change (Root, 2007).
The airline industries faces many responsibilities. The airline industry rely heavily on it’s decision making process due to its major concern, which is

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