In the United States, companies have created the average American to be a consumer. However, the consumerism mentality that most Americans have is akin to Godzilla. Rampaging on deals and the opportunity to take what they think is rightfully theirs. My aim for this project was to discuss how the consumerism of buying changes one’s attitude towards others, ourselves, and our behavior of responsibility.
Behavior of Others
The Christmas season is upon us, and an event that is always relevant to discuss is “Black Friday”. This year, I went pre-Black Friday shopping on the night of Thanksgiving before 10 pm. I went to the Wal-Mart, near my home, and I was alarmed; so many people clustered into the same location of the store hoping to get decent DVDs for $1. I have heard enough horror stories to know that the nickname Black Friday doesn’t always mean good standing for economic numbers. I then went to Target and The Castle Rock Outlet Mall. When I was at Kohls, I had a strange feeling of consumption, as there were humorous Christmas shirts for $4.99. Consumerism doesn’t just affect how we treat other people; it also affects how we feel. I felt that certain locations that differ from socioeconomic standing, effects interaction. At stores where merchandise costs more, there tends to be more friendly engagement; it felt significantly less hostile.
The article titled "Consumer Ethics: An Assessment of Individual Behavior in the Market Place," analyzes how buyers and sellers interact
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The socioeconomic significance of malls is seen through visual culture, where the mall has become a place to meet up with friends and family, on any day of the week – weekends being the busiest. Hence “the mall has become a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof” (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, the sense of togetherness was plastic just like the manikins of store displays. It appeared as though families were shopping just as an excuse to go out as a “family” even though children, teens and adults would disperse into the stores of their choice and meet up at the end for a takeout meal, contacting each other through their phones. In addition to this observation included the fact that families shopping with other families or family friends were more of an exploitation of social and economic class. People being able to spend at stores like Michael Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without worrying about going over budget meant being affluent. What really needs to be questioned is the idea that if these people spend at
Andrew Leonard's "Black Friday: Consumerism Minus Civilization" argues that the Black Friday shopping spree has begun to get out of hand in the previous years. Leonard explains that consumerism is a great thing for America, but showing Americans that it is okay to go crazy when shopping for deals is not the way to approach the buying markets. He mentions a Target advertisement and states that, "The Crazy Target Lady is not a joke. Watch her cannibalize her gingerbread man, or strategize her reverse psychology shopping techniques... she is America. She might be a lunatic, but it's a culturally approved lunacy" (Leonard 166). The author emphasizes how Americans embrace the acts of the target lady as funny and amusing, but during Black Friday shopping, some shoppers will take the night to the extreme like the advertisement does. He does remind us that there is light at the end of the tunnel, by reporting how shoppers are seeing the problems with the night of crazy shopping. I agree with Leonard that there are problems with Black Friday ads, and that consumers are realizing Black Friday shopping is taking away from Thanksgiving.
Black Friday shopping is a controversial issue in the United States; while many believe the day after Thanksgiving is a part of holiday festivities, others view it as destructive. Throughout “Black Friday: Consumerism Minus Civilization,” Andrew Leonard argues that the chaos of Black Friday, the day after Thanksgiving in which crowds of Americans shop all night for extremely low prices, lessens the sophistication of Americans and the true meaning of the holidays. People become so consumed in the idea of endless sale prices that they forget to embrace what they already have, such as family, food, and shelter. He believes that Black Friday shopping has become out of control and describes the negative effects of excessive consumerism. he explains how most consumers act completely insane while Black Friday shopping and how society encourages this behavior by creating commercials and advertisements. Furthermore, Leonard states that it hurts the economy and damages one’s mental health. While Leonard is probably wrong when he claims that Black Friday shopping is completely troublesome to America’s well-being, he is right that consumerism overpowers the true significance of Thanksgiving.
Consumerism leads to self-gratification and the loss of life’s important values such as friendship, love and religion; this is an ever-growing issue that manipulates and deceives society and has done so since the beginning of the technological age.
The things a person could see if they simply watched Walmart’s customers for even a short amount of time are mind boggling. During a typical, mundane Monday afternoon, I browsed through Walmart 's many aisles not in search of a particular product, but simply observing and studying different aspects of the supermarket. The customer’s behavior, product placement, and employee interactions all stood out to me as interesting. I also took notice of how different consumers interacted with different staff members and vice-versa. As I observed the customers, teachings from my Sociology class immediately started taking form in the real world. While analyzing the different social interactions the people of Walmart were having, I begin to apply different theories, such as the functionalist theory, why these things must happen, the conflict theory, why they are unequal, and symbolic interaction, how they happen. Surprisingly, while watching the average day in Walmart, I found it was hard to ignore my ethnocentric viewpoint, thinking your culture is better than another, to cloud my perspective of why certain interactions were occurring.
Throughout the text, “Global Problems and the Culture of Capitalism” Robbins discusses the effects of consumerism on the modern world today. He emphasizes multiple times how the world no longer lives by what they need but rather by they want. Though this has marked a historical global era to Robbins, it is not necessarily a positive effect on humanity. It is known by the corporations who sell goods to consumers that people have begun to literally glorify their wants into needs very strongly. However, the average adult is not the only target of the schemes since children have become their own category in marketing after psychologists have shown that each child has their own needs and wants. Consequently, after this new marketing tactic everyone
In this essay I will be outlining consumerism and claims that a consumer society is always a throw-away society. Consumption plays a big part in our lives and causes us to live in divided societies. It may make us feel like we fit in buying new gadgets and clothes and also give us that sense of belonging but we don’t take into account what happens to the old items and packaging. People do not want to look at the problems caused. I will use this essay with the evidence I have read
This paper will use a Christian worldview to analyze the issue of consumerism as presented by William Cavanaugh and Jeff Bezos. Social Issue One pressing issue that has been seen in today’s society is consumerism. Consumerism is the act of buying and exhausting goods or resources. The fast
As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the
Consumerism is a description of society’s lifestyle in which many people embrace to achieve their goals by acquiring goods that they clearly do not need (Stearns, 7). The idea that the market is shaped by the choice of the consumers’ needs and wants can be defined as a consumer sovereignty (Goodwin, Nelson, Ackerman, Weisskopf, 2). This belief is based on the assumption that the consumer knows what it wants. Contrary to this logic, marketers convince us that the consumer does not know what they want. The consumer has to be told what they want or be persuaded by advertising items in a matter that demonstrates the reason a product makes their life easier or will improve their life instantly. As one of the most successful entrepreneurs,
The objective of this paper is to identify and analyse the policies specified by government and organisations for the protection of consumer interests and the role of ethics in consumer choice. It also analyses the role of ethics in consumer culture and give examples of how the service sector reacts to it.
The purpose of this research is to examine consumer behavior on Black Friday. Black Friday is typically the busiest shopping day of the year, and it is all driven by the chance for consumers to save the most amount of money possible while getting their holiday shopping done. Research was done online, and also through personal experiences. By understanding what retailers and consumers hope to accomplish on this day can have a positive impact on everyone. Consumers are able to get what they want with the least amount of turmoil, and retailers are able to turn a profit. This research can be most helpful to merchants, as it will help them to understand what a consumer
To fully understand the nature of the question posed one must know the meaning of ethics. Webster’s dictionary defines ethics as the philosophical study of the moral value of human conduct and of the rules and principles that ought to govern it; moral philosophy, the moral fitness of a decision, course of action, etc. Basically, I believe ethics is how one makes a decision according to the social norm that surrounds him. The social norm includes not only the culture but the laws and standard procedures of the environment. These laws and norms must be fully understood before one can understand the ethical significance of one’s decision.
Today, people consume for pleasure. The act of consuming goods may allow one to fit in, feel confident, or participate socially in shopping culture. Consumerism has become a universal behaviour amongst most people and groups. According to Sharon Boden, consumption is affected by both external and internal constraints and expectations (150). I argue that consumerism and consumption is no longer an accurate indicator of a person’s actual status and wealth. As a society, we have increased accessibility to commodities and experiences. For example, driving a Mercedes-Benz is no longer a symbol of being wealthy or belonging to the upper class. Leases or loans have brought such luxuries to a broader spectrum of social
Process-orientated framework, analyzing ethical problems in terms of the categories used by marketing specialists; Research, price, promotion, placement Specific issues in marketing ethics: