How The Cross Cultural Communication Effectively For The Global Business Marketplace

2475 WordsOct 13, 201410 Pages
The changing of culture and development of technology make a huge change to the global business marketplace. Nowadays, almost every organization around the world has more than one nationality of employee. For example, all of the Google offices in the United States have 39 percent of foreign employees (Google, 2014). From the multinational environment in the global business, the cross-cultural communication is so important for the company to communicate and send the message to their stakeholder clearly. It is not easy to do the cross-cultural communication effectively for the company, because there are the barriers from the diverse workforce. There are three major barriers of effective cross-cultural communication; language, nonverbal communication, and stereotype barrier. Language Barrier We can say that language is the biggest barrier for the people to make the cross-cultural communication. According to Oxford dictionary, language means “the method of human communication, either spoken or written, consisting of the use of words in a structure and conventional way” (2014). Language is the important tool that can connect people to communicate to each other, and it is not only for the business purpose, but it includes how to talk with people in daily life. However, if people come from the different country, the problem is how they can understand the language of each other, because in each country, they have their own language. In addition, there are more than 7,100 languages
Open Document