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How Would You Describe The Studio 54 Attitudes Toward Its Consumers?

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Unit 5 Discussion Assignment Studio 54 1. With a focus on the facts that D’Alessio and the company generally hired young, attractive and muscular men, asked them to work with almost no clothes, and fed them drugs to brighten their attitudes, how would you characterize management’s culture with respects to employees? Were they valued as mercenaries, as something closer to members of a family, as something else? I believe in this case, the men that were hired were seen as objects rather than people. Their attire and even their attitudes were used to project a certain image, one the-the client of Studio 54 were expecting in these controversial parties. Their presence could be considered materialistic, perhaps even sexualized. Much like a Hooters bar where young, attractive women could be presented in a similar fashion (Brusseau, 2012). Men subsequently are not featured in Hooters just as women did not feature in Studio 54 in a similar way. One could argue that the turning of people into mere objects of desire, in both genders could be considered de-humanizing (McKenzie, 2009). 2. How would you describe the Studio 54 attitudes toward its consumers? Were they valued as people to be fleeced of their money, as participants in a shared project? Something else? Why do you think that? From the case study, I have the impression that these controversial parties would specific events aimed at the clientele, and could, therefore, be viewed as being participants of a project. Of

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