Htc - Quietly Brilliant Essay

When a certain point is reached regarding a company’s success, a set of different opportunities arise and partnerships may unfold. However, with every possible strategy available, risks and benefits also come into play; without discarding any of them beforehand, every option is a strong candidate until a final decision is made. In this case study we will analyze the current business strategy pertaining

After graduated from UC Irvine, I started to work at Universal Prospect Corporation, an advertising consulting firm, as an account executive. My daily work consists of searching for new clients and offering them the most suitable advertising plans. To target a potential client precisely, it is important for me to know well enough about the client`s business, including the situation of the entire industry, the client`s major competitors, and its target population. Based on the understanding of those objective conditions, I would be able to analyze the demands of my client and make the most appealing offer for him. When negotiating with clients,

Any organization that is looking to be successful in this highly competive business world must seize the opportunities created by

All companies have core competencies that they use to differentiate their company, product, or service from the competition, Sears is no exception. Also, it is common for a company’s core competencies to change, as their industry progresses through phases and shifts its emphasis between product and process innovations (Regis University, 2011), Sears is no exception. Yet, when a company’s core competencies become misaligned and no longer supports their strategic intent the business is in danger of becoming obsolete (Regis University, 2011), as their customers no longer perceive the unique benefits the company has

HTC’s competitive position is not sustainable. In fact, the disappointing financial performance in Q1 2012 and the increasingly decreasing operating margin all points to a slower growth. Besides the statistics, HTC also face several imminent threats, such as the popularity of Samsung and Apple’s smartphone offering, the increase in competitors in the smartphone market, the shift in market, from operator push to brand pull, and the ongoing patent war with Apple. However there are also opportunities HTC can take advantage of to keep its competitive position. The opportunities are presented in the high growth rate of Smartphone Market, 61% in 2011, and the lack of well made Android Tablet.

HP, an expert in the hi-tech industry understands the fiercely competitive environment where technological and innovative advancements could create turbulent

* HTC’s average product life cycle is approximately 3 quarters, which is about half of the industry average. This will give HTC more flexibility to react on market responses.

“We always keep on pace with the demand of our end customers, delight them through continuing maintain a close relationship between manufacturing, ongoing Research and Development as well as working closely with supply chain and outsourcing partners, to provide cost-effective, high-quality Smart phone, wireless devices and software to our customers, internationally. Constant Training and Development program and strong culture practices are held to motivate the employees, also, to ensure infinite innovation and creation come out from them. Most importantly, offer attractive

2000-2006: HTC made first time profits when it engineered and developed PDA for Compaq computer. HTC made an alliance with top hardware companies and became best hardware maker which led to release of the XDA, the first Windows based smartphone by collaborating with Microsoft. HTC operated in ODM business and Mobile operator business. HTC designed customized phones for Mobile operators based on their specifications which led them to gain attractive contracts from different Mobile operators. HTC contracts with mobile operators was reason for HTC’s early success. HTC relationship with Handspring to develop Treo smartphone facilitated the opportunity to learn about software and User-Interface design. By 2006, HTC was shipping more than 70% of the world Windows Mobile smartphones.

smartphones, first dual-mode GSM/ WiMAX phone, first 3G Android phone, and first 4G LTE Android phone. Also, HTC Sense, launched in 2009, was a momentous breakthrough that revolutionized the mobile phone experience. Consistent innovative product launches also enhance the visibility of the company 's brand. The company 's significant R&D capabilities gives it’s a competitive edge to reach the market first with many industry leading innovations and features. Strong relationships with industry leaders The company has strong relationships with many technology companies and telecom service providers. It maintains strong long-term partnerships with technology industry leaders, including Microsoft, Google and Qualcomm, which serve as active labs of research and development and product evolution. For instance, HTC 's launch of the world 's first Windows Mobile smartphone and first Android smartphone is an example. These partnerships ensure that the hardware, software, and content management and delivery systems are united in seamless and intuitive ways. HTC 's products are currently sold through major carriers and local retail channels in major markets in Europe, the Americas and Asia.

Standard operating procedures combine guidance, information and instruction for officers and staff, which describe in practical terms the work or activity to be carried out to ensure a fair, consistent and reliable approach is taken. Whilst Standard operating procedures set out processes and procedures it is recognised that there will be circumstances requiring action on the part of officers or

Since the smartphone industry is knowledge-technology-based, highly specialized, undergoing rapid changing, internationalized and undertaking a great deal of information acquisition and transaction, therefore, their activities and operating requires support of public sector (Parker, 2005). HTC Corp. while committing to comply with national laws and regulations, HTC also has its company code, which covers the General Moral Imperative, and Conflict of Interests and Suppliers and Customer Relationship area (HTC’s Code of Conduct. 2012). Otherwise, HTC Corp. necessarily to concern participates and in cooperation with organizations as the Australian Communications and Media Authority (ACMA), which is a statutory authority within the federal government portfolio of Broadband, the Digital Economy and Communications, including telecommunications, the internet and radio communication. Moreover, HTC Corp. should responsible for all HTC contracts, answerable for trademarks and patents, cognize of intellectual properties, responsible for all the lawsuits and legal affairs.

HTC major setback because of OnLive Investment has been a headline in investment for over two weeks now. Where Samsung/ Apple saga enjoyed the lime light, investors and financial analysts had their eyes on recent blow to HTC in the form of heavy financial setback. It is the second major Asian company in the personal mobile appliances sector which has experienced a financial leash in last one month. Current investments made in the last financial year included many bad deals including acquisition of Beats Ltd, however it is the investment in OnLive Inc in the last financial year (which was intended to introduce the online games streaming into HTC sets) which has raised questions about the company's over all performance as an enterprise. Where the acquisition of OnLive was made in the best interest of the creditors (as per the company's statement), the deal included no transfer of previous shares and employees. Resultant was the total loss faced by HTC along with other major investors.

In this report, values and culture of H&M will be clarified at the beginning. Following that, PESTEL, Porter’s five forces, and VRIO analysis will be elaborated. Three new strategies will be tested and one relatively appropriate strategy will be used to make action plan.

As we know mobile phones are the most usable communication device in the whole world.HTC is one the most known company in the mobile phone’s world. Most of the people use these phones for daily basis.