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Hudson's Bay Company Swot Analysis

Decent Essays
Weakness

Company has evolved to handle joint ventures, but not all of them turn into successes.
“Hudson’s Bay Co., which reported a $54-million loss in the first quarter of 2015 as Target Canada liquidated its merchandise, now has another competitor nipping at its heels – Amazon.ca” (Kopun, 2015, para.1). With this recent pitfall, concerns about the acquisition are alarmingly high to the staff which is understandable. Many employees are worried about losing their job due to past events. “Hudson’s Bay Company is cutting 265 jobs in corporate offices across North America, including in Toronto. The changes are expected to bring an annualized cost savings totaling $75 million in the 2016 fiscal year.” (Lu, 2015, para.1 & 10). Most of that money is going to pay for current debt the company has accumulated via Target fiasco. “Partners in a general partnership are
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This can be communicated to the public as not being 100% Canadian. Recently with being the official sponsor for the Olympic Games in 2014, it questions the authenticity of the material being worn as ‘Canadian quality’. Also with the CEO of HBC “Richard A. Baker, he grew up in Moneyed Greenwich, Conn.,” (The Business of Fashion, 2016), being from the United States undermines the position of the company as being an international corporation rather than Canadian Landmark. That for HBC to succeed we need an American to fix the company for us. The implications are that by accepting the acquisition we are opening more doors to an identity crisis to our customers who shop for our brand as being truly Canadian and a beacon of the culture of
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