The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According
Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes, businesses, and almost everywhere you go in your daily routine. As follows in this plan, Coca-Cola renovates their concept and strategic focus by adding importance to target segments with new and evolving
The purpose of this paper is to compare the sustainability practices of two companies in the same industry. The two companies chosen for comparison are The Hershey Company and Coca-Cola Enterprises, both of which are in the consumer staples industry. These two corporations are ranked sixth and eighth, respectively, on the Newsweek Top Green Companies in the U.S 2015. They have taken pride in creating sustainable product designs, having environmentally sustainable processes and supply chain management.
Indeed, the Coca-Cola Company has committed to become water-neutral12 by 2020. They plan to give back to communities the same amount of water used in their finished beverage products. They are also investing in recycling programs and “PlantBottle”13 packaging to reduce the carbon footprint of the drink.
All companies have sustainability issues and this includes Molson Coors. Molson Coors was named the top 10% of the Dow Jones Sustainability World Index (DJSI) in 2012 and has been maintained the title for the three years (“Our Beer Print 2015 2015”, 2015).
Coca-Cola Company also has a company focus on sustainability. Live Positively is Coca-Cola’s platform for sustainability and is Coca-Cola’s “commitment to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do”. Coca-Cola is reaching across borders through collaboration and partnership to connect and change, is using optimism to stir hope, build solutions, create possibilities, and touch communities across the globe, and with their actions change can be inspired in the world now and in the next generation.
After reading the lawsuit case article and further research, I come to the conclusion that Coca-Cola has improved tremendously and they continue to put diversity on the top of the list – diversity is one of the company's core value. Shortly after the lawsuit case the company was more involved in the community and they showed the efforts they were making to to build a relationship with minority groups, especially in Atlanta, where the company donated money to churches and schools attended by some of the people who were involved in the lawsuit case (Winter, 2000). The 2011-2012 Coca-Cola sustainability report shows how involved the company is in the community, the groups and programs they support, and how much they donate. Coca-Cola's 2011 charitable contributions total $124 million dollars; contributions were distributed between education, health and wellness, community initiatives, environmental programs, healthy living, disaster reliefs, and other kind contributions (The Coca-Cola Company, 2012).
This research paper was written with the purpose of providing some answers as to why sustainability reporting in the United States should be mandated by regulators. The paper briefly describes the GRI standards and guidelines, the benefits of sustainability reporting, some relative advantages limitations in adopting sustainability reporting, as well as provides a few examples of companies that have successfully adopted
When corporate responsibility strategies were first defined, the company 's performance was benchmarked against global standards (Molson Coors, n.d.). The Global Reporting Initiative (GRI) was one such standard, as it “promotes the use of sustainability reporting as a way for organizations to become more sustainable and contribute to sustainable development” (Global Reporting Initiative, n.d., para. 1). In 2009, the company was rated by the Pacific Sustainability Index (PSI) among the top 10 among beverage companies for its sustainability activities (Molson Coors (a), 2009). Furthermore, RiskMetrics, a leading provider of risk management and corporate governance products, provided an AA ranking to Molson Coors (Molson Coors (a), n.d.).
PepsiCo is one of the world’s leading food and beverage companies with products being sold in over two hundred countries and territories around the world. PepsiCo began in 1965 when Pepsi-Cola merged with Frito-Lay and now distributes twenty-two brands of products that include Pepsi, Lays, Tropicana and Quaker. This paper will provide information about PepsiCo’s dedication to environmental, human and talent sustainability while increasing revenue by reducing essential production costs such as water use and packaging materials.
Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.
Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).
Coca-Cola Company has realized significant growth since its establishment to become a global leader in the marketing, manufacturing, and distribution of syrup and soft drinks. Out of the four generic strategies, the company has followed the differentiation strategy to make its products unique in the market. Its interest is to maximize the market share through the development of the most innovative products and the establishment of effective strategies to influence the customer’s decisions. In such a way, the company has integrated various strategies to ensure that desirable results are attained in the market. Its strategic choices align with the differentiation strategy in an attempt to make its products unique and meet diverse market requirements. To reduce its weaknesses, the company should consider exploiting key opportunities in the market including venturing in the packaging of water, promotion of new brands, and launching of healthy products. In particular, the vision and mission statement of Coca-Cola seems to have reconfirmed and changed in this process of company’s strategic analysis.
The Coca-Cola Company is a leader in the beverage industry with a reputable brand and strong global presence. According to the Coca-Cola Company’s mission statement and 2020 vision, some of its goals include: