PepsiCo - Perfomance with Purpose Essay

Their objective to consider environmental issues are met by introducing their positive waste programme which helps to facilitate the donation of tonnes of surplus food to Fare Share from their suppliers, a reduction of own brand packaging and a reduction of operational carbon emissions and water. They have also improved their farm reporting and benchmarking to support the identification of key areas for greenhouse gas savings. By Sainsbury’s applying these practices, it has helped them to reduce their carbon footprint and in turn helped them to reduce their operational

In this report, I am researching PepsiCo Canada regarding their business strategies, strengths and weaknesses, company culture, and company health to determine if it is a prospective employer for TRSM graduates.

Based on my research, PepsiCo is an extremely ethical and socially responsible. PepsiCo bases their premise off of their values and philosophies as a reflection of the socially and environmentally responsible company they aspire to be. Every business decision that is made is based off of these philosophies and values. PepsiCo acknowledges their power and influences that they can make on different society’s and markets and use that to their advantage to make good and powerful actions to reflect on others. The company spends the extra time and steps to make sure that they fully understand what customers that they are dealing with and to be able to accomplish their needs and their desires in the products that they produce. PepsiCo’s mission is to, “be the world’s premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

The tour at the Pepsi distribution and bottling plant took place on March 31st, 2016. The tour started off with presentations by the Plant Director Alirio Birico and Supply Chain Planner Brian Tam. The presentation covered many interesting facts about Pepsico like the fact that it operates in 200 countries and produces 3,000 different products. 35% of Pepsico’s revenue comes from their new markets. Within Canada, Pepsico has 9,000 employees and distributes to 20,000 stores with their beverage and food sides of the company. Western Canada alone has 1350 associates. As Plant Director, Alirio is responsible for developing and communicating the vision for the future of the plant, which is comprised of many aspects like the direction of where the plant will go in the future and the goals of the plant overall. Alirio must convey strong leadership qualities over his plant and he must ensure the plant is ensuring the highest level of safety. When Alirio was asked what success looks like for him, he replied that having better cost per units is key as well as balancing environmental impacts with proper output.

All the factors mentioned above are the reasons why a company like Frito-Lay should make such major moves toward sustainable and ethical sourcing. Having to satisfy one factor might not help the company remain competitive, the company needs to take into consideration of every factor if it wants to stay on the top of the industry. For instance, Since the Frito-Lay is part of PepsiCo, it has to follow PepsiCo’s concept of “performance with purpose”. The meaning behinds this concept is to prove to the consumers that Frito-Lay is a healthy snack, which ties back to the LOHAS

Sustainability has become a great topic of interest in many arenas. Particularly, leading organizations are recognizing sustainability needs to be an essential aspect of their long term strategies. With this recognition, better business practices are being sought by investors as well as sustainability is becoming a driving force for better efficiencies and innovation. Two organizations, Wal-Mart and Starbucks, have both took on sustainability as long term initiatives to address their customer needs and affect how their suppliers operate.

In food service it is important to realize and address hot button issues within the industry to begin to understand what the target market wants, increase revenue and decrease cost centers. In researching the increasingly pressing issue of food sustainability in global food service it was discovered that implementations are initially expensive and require large amounts of dedication but are ultimately huge factors in increasing brand loyalty and recognition and gaining popularity within the “green” market segment. It was the goal of this paper to outline specific concerns posed by the issue of food sustainability as well as methods of the industry’s participation in its solutions and to analyze the progress made to increase awareness of

Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.

Best Buy have numerous positive impacts on the planet such as the e-waste recycling service. The company has started e-waste recycling service since 2009, the goal is to collect one billion pounds of unwanted electronics and appliances from all customers and now, in 2015, it has setting up a new aim, which is collecting two billion pounds of the e-waste by 2020 (Zielinski, 2014). Moreover, the company has been on a 5-year crusade in order to reduce its carbon footprint at least 20% by 2020. Surprisingly, Best Buy has already exceeded that goal since 2010 (Grimm, 2015). These programs not only help the environment by reducing various emissions that might cause global warming or greenhouse effect, but also save company money. Those 20% carbon reductions saved Best Buy more than $50 million this year. In addition, Best Buy not only help the environment by using less energy, but also save customers money, which made them became one of the 2015 Energy Star Partner, organization in corporate with the Environmental Protection Agency (Hilker,

Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).

PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack

The purposes of PepsiCo are providing many types of healthy foods and beverages. PepsiCo also tries to find an innovative method to reduce the impact that PepsiCo brought on the environment and decrease the operating cost. PepsiCo will give a safe and inclusive working environment for their employees globally. PepsiCo also will respect the local employees where they operate. PepsiCo also will invest to support the local communities. The Performance with Purpose is PepsiCo’s guide for all the employees. PepsiCo believe that delivering for the their purchasers and customers, protecting the environment, sourcing with honesty and

Sunchips provides not only a “healthier” chip but also uses renewable energy and a biodegradable bag and encourages consumers to join their eco movement. Other companies, such as Pepsi and Volkswagen, are joining in too. The “Refresh Everything” project launched by the major soda chain is attempting to make its product more environmentally friendly, and Volkswagen is taking even bigger strides with its movement, “The Fun Theory,” which encourages customers to be green while making the process fun (Park 1). Other major corporations jumping on the green bandwagon include Hewlett Packard, which boasts its recycling efforts and energy efficiency, and Ben and Jerry’s with its effort to “Lick Global Warming” and employ other eco-conscious practices (Rottkamp 1). While these strategies have shed light on being friendly to our planet, the fact remains that the large portion of our population simply is not embracing it.

I’m an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience.