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Business And Financial Performance Essay

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I have always considered obtaining BSc. Honors degree in applied accounting from Oxford Brookes University as an important milestone of my academic career. In this session I decided to prepare research and analysis project and I chose the following topic: “The business and financial performance of an organization over a three year Period”.

Reasons of choosing Specific Topic, Sector And Company: One of the most imperative reasons that I chose this topic was that this topic was easier to understand. During my ACCA studies I read different tools and techniques relating to the business and financial analysis so I was in a better position to work on this area of topic. Another reason for selecting this topic was that I want to pursue my …show more content…

(Rosemary Peavler, n.d.)
• Analyze the business performance of the company with help of SWOT analysis. (FTC, 2008)
• Identify the impact of environmental factors on the performance of the company with the help of PEST analysis. (Alan Chapman, n.d.)
• On the basis of these tools and techniques, I will conclude the business and financial performance of the company.
Research Questions:
• What are the necessary skills i.e. analytical, technological required for preparation of this project?
• How much time should be assigned to each part?
• How will I gather the data related to the company which is reliable?
• What are the internal strengths, weaknesses and external opportunities and threats faced by the company?
• What is the impact of political, economic, social and technological factors on the performance of the company?
• How will I reach out a conclusion with the help of these tools and techniques? (Shane Johnson, 2005)

Overall Approach for the preparation of research and analysis project I planned my research according to the limited amount of time available to me. I selected accounting and business models which appeared appropriate for the analysis. I also acknowledged different sources of information that would be required and that they should also be accessible. These sources were

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