Six Principles of Persuasion
Persuasion is about getting to a shared understanding and agreement and from there you work together to reach a mutually beneficial outcome. A good persuader uses persuasion effectively to get objectives accomplished through others. Badgering and selling your idea or point excessively will only create resentment. Many experts have studied persuasion to come up with what works and what doesn’t.
Reciprocity is the shared intention for an exchange of value or service. When a person gives something, the receiver is expected to reciprocate, even if only to say “thank you.” Reciprocity develops a relationship between people with the foundation of trust reinforcing brand or personal loyalty. If you are in customer service
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Liking: My co-worker and I share many similarities. We’re close in age, the same sex, and we share the same values. I went to my co-worker and asked if she could cover my night shift so I could attend an event the city was having. Persuasion: I listed all the benefits of the outcome if she covered my shift. I told her that if she covered my one night shift for that day I would cover her entire weekend shift which was two days. Scarcity: My selling points included her not having to do a few things that had to be done during day shift. I told her that at night it’s slower and the rush will be over by the time she starts, she wouldn’t have to give breaks to food service (which has to be covered during day shifts), Commitment: I made a verbal commitment to her and she would be off two weekends in a row because I would work her weekend shift and the next weekend is my rotation to work. Reciprocity: I showed gratitude towards her by thanking her and even bought her some lunch. I thanked her profusely and bought lunch for her. The principles that I left out were authority and consensus. I don’t think I necessarily needed either of those as we knew each other pretty well and so she or I for that matter, didn’t need a testimony from anyone or a seal of approval from authority saying that I would make good our
The persuasion is an aspect of the intercultural communication. It is any ideas or action of telling someone to do what we belief. There are three styles of persuasion in differences cultural. There are quasilogical style, presentation style, and analogical style. The quailogical style of persuasion practices by among of Western culture. In this style, the preference is to use the fact and statistic from the expert as evidences. The persuader should connect the logical
Reciprocity is very much more than just a tool. It is also a clue about who we humans are and what we need, a clue that will be important for understanding the end of a larger story. There are many times that I experience reciprocity, positive and negative. One example is when someone does something for me I say, “Thank you,” and in theory they should respond back with “Your welcome,” correct? You would think so. Most of the time I receive it in return, but there are times when people fail to politely respond back to the other person. This is an example of a positive experience, unless the person
Persuasion has caused lots of us to rethink how they live and who they are. But what exactly is persuasion? Persuasion can be defined as the attempt to convince someone that something, that they may or may not believe, is true. When used correctly, persuasion can cause almost anyone to think or do anything. Many persuasive techniques can be used to make someone think the way you want them to, or do what you want them to do. Jonathan Edwards was preacher and writer. He gave many sermons to try and persuade others to think and do what he wanted them to. One of his most well-known written sermons is Sinners in the Hands of an Angry God. He used the art of persuasion in this sermon to try and convince people to change their ways before the were cast into the burning pits of hell. Some of the persuasive techniques used by Jonathan Edwards in Sinners in the Hands of an Angry God were logical reasoning, emotional appeal, and imagery.
One of the most critical skills required to be successful in life is the ability to persuade others. The art of persuasion is a talent that is often overlooked. However, if one is unable to persuade others effectively, they will never be taken seriously in a professional environment. In his book, Rhetoric, Aristotle spends quite a bit of time on the subject of persuasion. In fact, he defines rhetoric as, “ the faculty of observing in any given case the available means of persuasion" (Rhetoric). According to Aristotle, persuasion can be divided into three factions known as the three modes of persuasion. Although the modes of persuasion can be implemented within an argument separately, one must integrate all three modes in order to
In the featured article “The Science of Persuasion”, the author, Robert Cialdini talks about how to get someone to listen to you and do what you want them to do. Persuasion is the ability or power to get someone to do something that you want them to do by backing up their argument with logical facts and ideas. According to the article, there are 6 ways into initiating a response from an individual: Reciprocity, Consistency, Social Validation, Liking, Authority, and Scarcity. When we reciprocate to something, we are somehow influenced or inclined to return what we have received from others or in other words, doing a favor in return for a favor. Reciprocity is MORE than just presents and gifts. It is about the concessions that
Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral
All around our society we witness persuasion. Whether it is a certified dentist selling a toothpaste brand in between our favorite shows on TV, or a church group coming to the door and asking for donations. We see little children begging their parents for a toy, promising they will behave, and the parents give in because they just want peace, quiet, and some time to relax. We have heard of college graduates expressing their qualification for the job, and stating facts about the type of service they are applying for. We look right past it, but in our everyday lives we experience, or even use, the three modes of persuasion. These methods to persuade people were made by a greek philosopher, Aristotle. The first mode is known
The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method
Persuasion can be different for everyone. You can persuade someone into doing something that they didn’t necessarily think they were going to do before by telling them how it will be beneficial to them. Persuasion goes a long way because believing in something and then hearing it from someone else’s perspective can make you think twice about your original decision. If someone else has a better point and can make it clear enough for you to understand, you might easily believe them over your original opinion. Persuasion is a very convincing type of language and is used in so many different situations.
I have not been placed in many situations where I have needed to persuade someone. I can see how there are ways that work depending on your specific audience. When considering some of the forms of persuasion it seems to work well in business and sales scenarios, or when trying to persuade a large audience. There was a time that I, along with several other individuals, were called upon to speak on the House Floor in front of the Colorado Legislature to try to help pass a House Bill. It was an interesting process with some positive and negative points that will be described along with what seemed to work and in this scenario what was lacking.
Logos is the use of logic or reason to persuade an audience that the speaker’s idea makes sense and is pertinent to them.
In my everyday life I use persuasion to effect change in a person’s beliefs, attitudes, intentions and behaviors. I use persuasion to influence others around me either if it is in a work setting, a social interaction or giving a public speech. The ability to convey information, feelings or reason is a very useful tool in the pursuit of my own personal gain. While attending a Surf Riders meeting, a non-profit organization to clean our beaches, I gave a persuasive speech on why it was important to join and participate our party. I spoke at a Mothers against Drunk Driving (MADD) class to help people understand the severity of the crime.
* Dr. Cialdini explained that commitments are more powerful when they are active; public; effortful; and viewed as internally motivated. The statement of the commentator is accurate because the motorcycle owners had made their commitment public by tattooing their commitment on their
According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and
Persuasion is described as the deliberate process that intends to change an individual’s attitudes, behaviours or beliefs from their previous initial views and ways of behaving in society. Persuasive communication is widespread and evident all around us, including in central areas of politics, marketing and media. Burkholder et al’s (2003) findings support the idea that there are cultural differences evident in the effectiveness of persuasion, in which they found that shortly after the end of the Iraq war, surveys indicated that although Americans favoured the use of military action against Iraq by 2:1, Europeans opposed it by the same margin. There are four key factors that help influence persuasion amongst the masses, depending on their