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Identify And Explain The Six Principles Of Persuasion

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Six Principles of Persuasion
Persuasion is about getting to a shared understanding and agreement and from there you work together to reach a mutually beneficial outcome. A good persuader uses persuasion effectively to get objectives accomplished through others. Badgering and selling your idea or point excessively will only create resentment. Many experts have studied persuasion to come up with what works and what doesn’t.

Reciprocity is the shared intention for an exchange of value or service. When a person gives something, the receiver is expected to reciprocate, even if only to say “thank you.” Reciprocity develops a relationship between people with the foundation of trust reinforcing brand or personal loyalty. If you are in customer service …show more content…

Liking: My co-worker and I share many similarities. We’re close in age, the same sex, and we share the same values. I went to my co-worker and asked if she could cover my night shift so I could attend an event the city was having. Persuasion: I listed all the benefits of the outcome if she covered my shift. I told her that if she covered my one night shift for that day I would cover her entire weekend shift which was two days. Scarcity: My selling points included her not having to do a few things that had to be done during day shift. I told her that at night it’s slower and the rush will be over by the time she starts, she wouldn’t have to give breaks to food service (which has to be covered during day shifts), Commitment: I made a verbal commitment to her and she would be off two weekends in a row because I would work her weekend shift and the next weekend is my rotation to work. Reciprocity: I showed gratitude towards her by thanking her and even bought her some lunch. I thanked her profusely and bought lunch for her. The principles that I left out were authority and consensus. I don’t think I necessarily needed either of those as we knew each other pretty well and so she or I for that matter, didn’t need a testimony from anyone or a seal of approval from authority saying that I would make good our

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