Identifying The Gender Stereotype Example

Steve Craig, in his article Men’s Men and Women’s Women especially define how different sexes in advertisement can influence a particular audience towards a product; one stereotypical method he describes is “Men’s Women” (Craig).One such ad using sex appeal, and a basic structure of “Men’s Women” to bring in customer was made by BMW in 2008 to sell their used cars. BMW, which is a world-renowned company known for its performance heavy automobiles, targets a male audience by comparing a gorgeous woman to their cars.This ad by BMW, who no doubt make amazing cars, degrade women through its message, and it enforces Steve Craig’s “Men’s women” tactic, but this ad also goes a step further and displays the ever-present patriarchy in advertisement overtly.

Feminist: the person who believes in the social, political, and economic equality of the sexes. Sexual stereotypes are deeply imbedded into today’s society. Ideals of the gender roles are passed down from generation to generation, creating a gap between what is socially acceptable for a woman to do and what is expected of a man. One thousand years ago humans chose dominance by physical capability, simply because it was essential for our survival, but the world has evolved. One thousand years ago physical strength was the most important part of survival for human beings. Men in general are physically stronger therefore it made sense to have a man lead. The world humans live in has evolved and is no longer run by the physically entailed, but by the most intelligent or creative(Adichie). Though this world has evolved, the gender expectations and stereotypes have stayed the same. Sexual stereotypes in America limit men and women to abide with,by the expectations of masculinity and feminism, create a sense of shame for women, and create a gap in today’s job industry.

The first advertisement I found was the “For the Benefit of Mankind”, Under Armour Ad. At first glance we see a very masculine male, with a chiseled body modeling his Under Armour briefs. But, if we take a closer look into the background we see a young, and beautiful woman loosely wrapped in a sexy gown. The setting of the advertisement looks like an expensive bachelor pad. The purpose of this picture is to advertise Under Armour’s new briefs, by making them look appealing to the directed audience. Along with the briefs, women stereotypes are also being advertised. Although the woman isn’t meant to be the main focus of the ad, she is added to show if a man wears these boxers, they can get with a beautiful woman. In the text below the picture the product’s features are being flaunted, but in the picture the only thing being flaunted is the masculinity of the man in the picture. One gender stereotype that is portrayed in this picture is that woman are physically weak. The man in the photo is very muscular and enlarged in the photo. The thin female model is posed in a delicate position in the background of the picture. This shows that she is less important, and just added to highlight the male model’s masculinity. A woman perceived as sexually active might be labeled as a slut while a

Have you ever looked deeper into an ad than just what they are selling? Pick a brand and look up their different ads. You will probably notice they are stereotypical whether that be dealing with gender race or wealth. If you look at products that are trying to grab children's attention they will probably be the colors pink or purple for girls and blue and green for boys. If the advertisement is trying to attract men, they will probably have an attractive woman in the add. If the advertisement is trying to attract women, they will probably have an attractive man or a beautiful, perfect looking woman. Some ads could even be considered degrading. DJ Trotters, Sex on the Beach advertisement is stereotypical towards gender. A bottle of this alcohol sells for about seven dollars (DJ Trotters Sex-On…). This low price aligns with the ad in the fact that the two people in the ad do not look upper class. The look like two average people. The DJ Trotters ad is stereotypical in the way it portrays the man and the woman, the advertisement is selling off of sex appeal, and is degrading in the way they are showing the woman as someone who needs to be at the man's service.

In the media today, stereotypes are strongly presented along with gender role and gender stratification. A form of media that is not often thought that people usually see every day is in advertisement. When dissecting a variety of Old Spice commercials, the gender stereotype of males being masculine and of high class can be noticed right away. This was a strategy used to appeal to women purchasing their products for male figures in their lives. Another strategy not though of was how Old Spice used the connection of gender and class that undermine the status quo because typically African America are not seen to belong to any class except lower.

Stereotyping is something that occurs daily. This occurs frequently in television advertisements. Many of these stereotypes are involving gender and gender roles. This can affect the way perceive others and view themselves. People may see advertisements and not realize gender roles are implied. These gender stereotypes have been occurring in television and advertisements since the 1970’s.

Whenever people see media they are witnessing gender stereotype, but not all will Know right away. One Example, From a Dr. Pepper ad, it states “It is not for woman.” in all capital letters, and it only refers to men when it gives the description. By showing the viewers a big and bold message that this drink is not for woman it showing woman viewers aren’t strong enough to handle it. It is putting out a huge gender stereotype of woman.

Advertising regularly uses gender roles to promote products. Gender-role stereotyping has been a prominent subject in advertising and throughout the media. It is the concept that gender stereotypes influence and reinforce stereotypical values in society, which can lead to negative consequences, particularly for men. As for advertising effectiveness, research shows that stereotypes can be supportive or detrimental, depending on several factors, such as the gender attitudes of the audience.

Advertising and Societies: Global Issues. New York, NY: Peter Land, Inc., 2003. Rpt. In Advertising. Ed. Laura K. Egendorf. San Diego: Greenhaven Press, 2006. Opposing Viewpoints. Opposing Viewpoints in Context. Web 30 July 2015

Gender stereotyping evolved with the emergence of a consumerist culture. It was vital for companies to exploit pre-existing stereotypes in attempts to attract new and loyal customers to their products (Browne, 1998). Today, gender stereotypes are visible in every form of media: in Hollywood movies, magazines, television commercials and advertising campaigns. Gender stereotypes are often used as a marketing tool because these values have been instilled in our society for centuries and consequently, consumers view these depictions as truthful (Bessenoff & Del Priore, 2007).

Stereotyping is a common attitude that has been adopted by many people. Stereotyping means to generalize a whole group of people (nationality, gender, religion, ethnicity, race etc) based on one or few experiences or having preconceived notions and opinions about people without sound reasoning. It is like assigning standards to people based on their gender, race, ethnicity and religion.

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

As I walked out of my nine-story apartment complex, I saw an interesting array of faces. Mixed genders, some male, some female, all very different deep down inside. I study their faces, wondering what it'd be like to walk a day in their shoes. Some people are like open books, you can look at their facial expression and instantly guess what their emotions are, yet others are like locked diaries. You can't tell what they're thinking and you'll probably never know. I shake the thought out of my head as I rummage through my pathetic excuse of a handbag, pulling out my most recent bank statement. Thirty-two cents to my name. How do I live like this? My train of thought is lost as my mind ponders elsewhere. Do you think people can tell I'm a broke

Throughout the many many years of marketing companies have used visual aids to attract their desired audiences, in doing doing this they tend to reinforce gender stereotypes whether they did it purposefully or not. One advertisement that enforces the everyday gender norm is a Hans socks commercial from 2009, In the commercial you have the Father the son, and the mother in the same room, the father is dipping his son’s foot within a bucket of white paste in order to create socks that comfortably fit them perfectly, the mother states that the idea is stupid and hands the son and the father Hans socks that she conveniently bought for them on her way home. In the Hans commercial, the father plays the idiotic role, the son plays the role of doing whatever there father thinks is a smart idea, and the mother is the one that has the common sense in the family and she saves the day. Companies tend to manifest gender roles when commercializing a product, from car companies using male drivers, following the “males are better drivers” stereotype, majority of the time to showcase their latest automotive vehicles, and vacuum selling companies using women, emphasizing the women are the housewives stereotype, to display their products and the infant son being seeing as energetic is usually playing with the latest sports toy, and the daughter is playing with the new baking toys or dolls.