Impact Of Globalization Of Walmart

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1. Introduction to Wal-Mart: Wal-Mart is a multinational retail company founded by Sam Walton and now managed by his eldest son, S. Robson Walton. Founded in 1962, it grew rapidly in Arkansas, then dominated all the United States and began to internationalize in 1991. Wal-Mart is now targeting the Asian market. Established in China since 1996, the group employed some more than 100,000 workers in 419 stores and 20 distribution centers. It also operates in Japan. In 2013, 20 million customers visited Wal-Mart stores on average each day in all over the world. In 2015, with a sales volume of $ 476 billion, Wal-Mart became the world's largest company in terms of revenue. It employs 2.3 million people working in more than 11,000 supermarkets …show more content…

Globalization of Wal-mart Although Wal-Mart was a huge company in United State, it had always the perception to expend internationally and some of the main reasons are presented below:  The domestic market was saturated.  The need of more potential customers since the United States population is just 4% of the whole …show more content…

 The American continent: the first attempt to attain the international market, an expansion was made in a bordering country which is Mexico. For this Wal-Mart has established a joint venture. Subsequently, the group has established in Puerto Rico, Brazil and Argentina, in parallel with the Latino America market. The company has also invested in Canada since it is a close market in terms of commercial policy.  The Asian continent: Wal-Mart's strategy on this continent concerns major markets such as Japan and China. The penetration was done due to the joining system. Indeed, the culture and the Chinese legislation was being so significantly different, the implantation without changing the American business concepts would have been too risky.  The European continent: The organization has established in Europe in two countries, England and Germany. A same strategy of penetration was settled for both countries but two contrary results. A huge success for the first, thanks to a very close culture between the two countries, the political American commercial was enough to conquer this British market. For the second country, Germany, the failure was flagrant. Hard discount being already very developed, it was so difficult for Wal-Mart to find his clientele that the giant withdrew from this market

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