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Impact Of Information Technology In Business

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Information technology: this word changed the face of the earth, lives of the people and everything in it. It changed everything not only by its definition but also by sheer integration into the lives of people. One of the major reasons that information technology is integrated into every business now is that it made life of every human being easy. It gave them daily comforts: both in personal and professional life. Among the many aspects of information technology, one aspects that is giving competitive advantage to businesses and products is information. Because of information technology and business application it creates, businesses are able to generate mammoth of data and trying to infer the behavior of consumer to create products that will cater to the need of the consumers. According to Michael E. Porter (ME. Porter and Victor E. Millar, 1985), the information technology has done 3 things with respect to the information: first, it changed every industry structure and how the businesses compete with each other. Second, it gave platform build with information to the business to create competitive advantage in their product and services. And lastly, new gathered information gave rise to new business and industry, which gave push to increase the economy of every country. According to the world bank group, the GDP of the world has increased from $11.4 tn to $75 tn. This is 600% increase in business and revenue all over the world. Global revenue from IT industry in around

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