Procter & Gamble Competitive Advantage

In the world of business, information technology strategy has been overlooked by owners for they are so focused on marketing strategies. Keeping up with the use of information technology is in just about all types of industrial process and just as important. It has been a proven fact that it contributes to the development of strategies and tactics when developing a product or service. During the twentieth century the accelerated progress in information technology has developed a large variety of technologies for the collecting and storage of information such as the Internet, software companies, and personal computers.

The increased number of IT investment is applied in organization. It is clear that information technology has become the competitive fact in world business. Collaboration is the new trend in business world. No one can deny the importance of information technology application. Besides the profits outcome, the impacts of information technology deployment also create commitment, trust and value. Advanced information system can improve each steps of business process. It enables people to share information, performance task simultaneously and making decision efficiently. IT companies designed different products to satisfy each step of business operation in terms of manufacturing and human resources. Seminole should apply this new IT infrastructure to business operation. Firstly, company can use the transaction processing systems (IPS) to keep track of all business activities and transaction of the organization such as payroll and employee record keeping. IPS also shows all information from internal and external operation. Secondly, Business intelligence systems are designed for decision-making support. Management information system (MIS) is a system that helps managers to keep track of company performance status, which purposed for decision-making and evaluation. Decision-support system (DSS) is purposed for future business decision-making. Thirdly, Enterprise application systems are designed for integrating business process from different functions, such as supply chain

In nowadays of web-based social networking, those numbers are certain to increment no less than ten times and as they do, the question emerges; how might you get more customers functioning for you, less against? An awesome place to begin is to focus on comprehension consumer loyalty and to do that, you should make a striking client encounter, one they can't hold up to delineate for others.

Information technology is defined as shared technology resources that provide the platform for an organization's specific information system applications. IT deals with the technology involved in the systems themselves. According to our book, it consists of all the hardware and software that a company would need to use in order to achieve its business objectives. This includes not only computer machines, storage devices, and handheld mobile devices, but also software, such as the Windows or Linux operating systems, the Microsoft Office desktop productivity suite, and the many thousands of computer programs that can be found in a typical large firm.

Foundation of IT in a place is very crucial for most business. Organizations can use IT resource to create innovative and strategic process that helps business to reach beyond the status quo. Organization without new technologies resources can lose momentum and fall behind in competition. On the other hand, organizations with effective and updated technologies remain competent and superior; get competitive advantage thus acquire and maintain their big market share.

Given Proctor & Gamble's economic prowess, I believe that if they truly wanted to break into a new market, they would undoubtedly have the means to accomplish their expansionary goal. Not unlike Proctor & Gamble's financial peers, the discussion of ethics is quite often substituted with speculated projection charts at the boardroom meeting. Personally, I believe that products such as skin lightening creams are a sad remnant from a more oppressive era in which light skin was equated with beauty and social status. Unfortunately, this mindset has created a lucrative and dangerous market in which people are willing to put their personal health at risk in order to obtain what they believe to be a key to a better life. Proctor & Gamble's ethical

P&G need to work hard and do more research and development in order to produce higher quality, more innovative, and more unique in products in order to answer consumer’s need and compete with those major world brand competitors.

In 2011, CEO of P&G - Mr. Robert McDonald mentioned that he is on a mission and that is to make P&G the most technologically enabled business in the world. And he get it all started by digitalizing operations everywhere which has eventually contributed to reduction of cost, time and effort, reaping better product yet higher profitability.

Information Technology (IT) is a foundation for conducting business today. It plays a critical role in increasing productivity of firms and entire nation. It is proven that firms who invested in IT have experienced continued growth in productivity and efficiency. Many companies' survival and even existence without use of IT is unimaginable. IT has become the largest component of capital investment for companies in the United States and many other countries.

(Sivaprasad & JangaJe, 2012): With the introduction of Information Technology in the business, every organization that comprises IT has started to take benefits of this technology. This is done by attaining the advantage over other competitors in the market, by providing new features to the customers after incorporating technology at the operational side specially, increasing the operational speed and reducing the probability for any error in operations. (Wen, 2012): IT also assists higher management in the process of decision making.

As mentioned, CSR is the business approach that a company deliver economic, environmental and social benefits for all stakeholders to contribute to sustainability. Company that implements CSR give a lot of effort to deliver the three aspects of benefits. We are going to discuss about the environment and the social benefit of Procter&Gamble(P&G). P&G is a nearly 180 years old global consumer packaged goods company which selling the personal care products and cleaning agents. P&G sells their products in grocery stores, drug stores, baby stores and other stores in approximately 180 countries. It owns 65 brands which split into 10 categories.

As technology is continously changing so is the amount of information produced as well. The way organizations store this information and how its accessible is crucial for the company. Managing such information can make the difference of the company survival and also to be able to stay abeast in its market. According to Lohrey, Jackie (2017) " Information is a critical business resource and like any other critical resource must be properly managed. Constantly evolving technology, however, is changing the way even very small businesses manage vital business information." Organizations have to become equipped with the essential resources available to increase efficiency and improve productivity. This will help the output of the company, cut cost,

Over the years, technology has become a major part for a business and for an individual as well. Technology has become so advance that it has made a major effect for the staff as well as for the customers. New technology has helped in many areas such as data and information storage, advertising, transportation and communication.

Procter & Gamble (P&G) serves individuals around the world with one of the most influential portfolios of trusted, quality, leadership brands. To appreciate the importance of the P&G corporate philanthropy movement, one needs to acknowledge its scope. Procter and Gamble's corporate philanthropy is not just limited to monetary donations made by corporations. The P&G supports projects to benefit the global communities in which the company operates with operations in 90 countries, serves nearly 5 billion people around the world with its brands and sales in over 150 nations.

Method: For the technology to be effective there is a need for an understanding of the values, attitudes and behavior of various customers, prospects and stakeholders in the marketing process. This will help the organization to focus on such areas as the effective retention and acquisition of business customers for its long-term benefits.