MARKETING STRATEGIES FOR ENHANCED CUSTOMER SATISFACTON AT BIGWAYS LIMITED
1.0 Introduction
Bigways Limited is a manufacturing and distributing company of a unique pesticide that no other company manufactures in the whole of East Africa and has been operating in Kenya for the last six years. The company’s smallest package size of their products is 5kg, and they open for business from Monday to Friday between 9am to 4pm with a one hour lunch break. Additionally, the employees of Bigways have been arrogant to customers. The aim of this paper is to indicate how Bigways can utilize Market orientation and Marketing concept to satisfy its customers.
2.0 Marketing concept
This is the belief that satisfying customers can help achieve
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3.5 Relation Marketing- Give the best possible customers service and therefore build customers loyalty.
3.6 Societal marketing-Ensuring there are no harmful activities to the society in either in the products, production or selling methods.
Marketing orientation means a company emphasizes the needs and wants of customers in all facets of operations. Products and services are developed specifically to meet the needs of the targeted customers.
A major advantage with a marketing orientation is that a business is built on addressing the needs of those you serve. If customers want certain features or attributes in your products, you can more quickly learn and react if you have a hand on the pulse of the marketplace. Customer-centric organizations spend significant time researching to get the best understanding of what works and doesn 't work with existing offerings. Therefore, Bigways as a company serving a wide market, it would be wise as a marketing manager to do thorough research to understand what works and doesn’t work. Knowing what customers want not only helps in developing products that suit, it helps you better market them persuasively to grow your customer base and sales levels. Opening more distribution centres can also be effective as the customers will have easier access to the product.
A marketing-oriented company must have strong technology infrastructures and clearly defined communication channels to allow for efficient
Marketing is about understanding and acknowledging the needs of customers and leaving an impact on developing the absolute best product to meet their needs by the business. Marketing comes into account for any business and how they can develop to be the best and deliver the best customer satisfaction.
In this piece of marketing course work I am going to explain how to produce a marketing strategy for a new or existing product. I will explain how my strategy is based on the principles of marketing. I aim to use primary and secondary resources to help me to analyse the marketing context. I will then explain how to develop a product that meets my target customer’s needs.
In many businesses, marketing needs to be a core concern, and often the overriding concern when it comes to running a successful business.
| Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals’ and society’s long-term best interests.
* Marketing orientation – Ensuring that you are marketing your design toward the correct audience. This could mean taking into consideration your audience when designing and making sure the design is appropriate.
The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated.
“Companies with a marketing orientation focus on customer needs as the primary drivers of organizational performance”
“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key
A business with a marketing orientation is essentially led by the needs of its customers.
As one can see, the modern day definitions of marketing encompass more than promoting and selling a product. They could be compared with the four P's (product, place, promotion and price), which are normally used to describe the process of marketing. However, the concepts of marketing, production, product, selling, and society marketing give another view into the difficult and never ending process of marketing.
What is marketing? More important, what importance does marketing have on an organization 's success? In this paper, marketing will be defined. Included will be my personal definition of marketing, the definition found in Marketing Management, and the definition found in Basic Marketing. Based on these definitions, I will explain the importance of marketing in organizational success.
According to Voon (2006), the organization who has provide services without doing much research through market orientation has less impact on customer satisfaction and customer loyalty as compare to the organizations who provides service-driven market orientation. Another researcher also deduce that the there is always very strong relationship between market orientation and service quality. The company which provides their services to the customers after doing proper market orientation, their performance in the market will improve and the company earns huge reputation among the
There have been many studies of the term ‘marketing orientation’, and its presence within organisations. Marketing orientation is an approach that companies take which centres its activities towards achieving customer satisfaction through effective marketing. It is where customers form the basis of an organisations performance and overall success. In order to achieve successful marketing orientation, a company must organise an effective structure through planning its activities, products and services successfully. This will help the company on focusing its aims and objectives on the needs and requirements of its customers, in order to establish a relationship that will increase performance and success.
Business that have a strong market orientation are constantly in tune with customer’s needs, competitors’ strategies, changes in the business climate, and emerging technologies, and they seek ways to continuously improve the solutions they bring to target customers. This process enables them to move with, and often lead, change.