Industry Analysis: Tea Industry

“This was the routine of the old China trade. These were the commodities traditionally brought to China and traditionally carried away. And at the heart of the trade was tea. It came from no other place. India did not then produce any, nor Ceylon, Java, or Formosa; Japan was inaccessible; the world perforce drank China teas. Above all, the English drank them” (17).

how to process and grow tea or it would be useless to get the thousands of

- First in its market to brew its tea from tea leaves as opposed to artificial powders.

Once established as England's national drink, tea imports from first China and India led to massive trade. The book describes the power of the British East India Company, which “generated more revenue than the British government and ruled over far more people,”

Competitive analysis main objective is to research, analyze, and compare the competition in relation to the company. Analytical tools used for competitive analysis include the five forces framework, value net, driving forces, strategic groups, competitor analysis, and key success factors are analytical tools. The competitive analysis will enable the trucking company to understand more about the industry and the competition, to be able to develop a competitive strategy that will give the company a competitive advantage by taking into account the actions and responses of the competitions (Thompson, Peteraf, Gamble & Strickland, 2016).

The framework used in this note is organized around the estimates of industry demand, market share, costs, and performance. All data

Identify elements of the external environment and internal resources of the firm to analyze before formulating a strategy.

1. Identify and describe the main sections of a marketing plan? A marketing plan provides a company with information that could help its success or fail. All marketing plan need to consider what happen now and what will happen in the future.

Tea, as a popular commodity good in late-Ming China, experienced the farming in tea plantations, picking through tea farmer’s hands, stir-frying in tea manufacturers’ houses, and then was bought and delivered by licensed merchants through the trade routes to tea markets. After it was sold, tea finally arrived at its destination, the places where tea would be consumed. Two types of space were mostly used by tea drinkers to enjoy their pleasure of tasting tea: tea houses (茶馆) and tea huts (茶寮). The tea house, which was originated in the Southern Song Dynasty and served for tea-drinkers from various backgrounds, continued developing in the 16th and 17th centuries, especially in urban areas; however, tea connoisseurs became more and more interested

Coffee is considered as being the most favorite hot beverage that is consumed within the United States. Coffee is consumed by over 60% of the U.S. population. The accessibility and expenses of coffee substitutes such as tea, cocoa, and coffee complements (sugar or creamer) in addition plays a major role in which sets the coffee prices. During the 1957-87 era, the cost of coffee had beyond tripled, the per capita of US consumption of coffee declined to 44.3%, and actual disposable personal earning expanded to 246%. With the reduction of per capita US coffee demand could have possibly been associated with the increasing expenses of coffee, modifications within the taste changes that were made due to dietary concerns and the variety of transformations

|the industry and its challenges it is important to understand its various phases of growth so far. |

The essence of the situation analysis is taking stock of where the firm or product has been recently, where it is now, and where it is headed. The situation analysis is the first of three steps in the planning stage.

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

According to Michael Porter, “Every industry has an underlying structure, or a set of fundamental economic and technical characteristics, that give rise to these competitive forces” (Porter 1998:23). The forces mentioned above are: industry rivalry, threat of new entrants, threat of substitute products, bargaining power of suppliers and bargaining power of buyers. Additionally, Porter mentioned that: “Knowledge of these underlying sources of competitive pressure provides the groundwork for a strategic agenda or action” (Porter 1998:22).

Relevance: This is relevant to everyone because tea has a lot of positive health outcomes, that are beneficial to all of us.