Infibeam Case

From Tier-1 to Tier-2 cities, the Indian e-commerce industry has broken a number of stereotypes about how India shops and what India shops for. The number of Internet users in India grows by a staggering 32 percent annually and this growth rate is bound to increase exponentially as the reach of smartphones is predicted to aid the penetration of internet in every nook and corner

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

After researching types on internet marketing to enhance our current traditional marketing, we’ve concluded that is it imperative to have an updated and interactive online strategy. In addition, we need to look for creative, yet honest ways to connect with a progressive, technologically advanced target audience.

Today e- commerce has become an integral part of everyday life. Accessibility to e-commerce platforms is not a privilege but rather a necessity for most people, particularly in the urban areas. The first E-Commerce site in India was rediff.com. It was one of the most trafficked portals for both Indians and non-residents Indians. It provided a wealth of Indian related business news a reach engine, e-commerce and web solution services. Today the number of internet users in the world is close to 3 billion. Out of this, India has a total of 259.14 Million internet and broadband subscribers. (Source: Internet Usage Statistics - The Internet Big Picture - World Internet Users and Population Stats” available at http://www.internetworldstats.com/stats.htm ) This penetration of internet coupled with the increasing confidence of the internet users to purchase online, has led to an enormous growth in the e-commerce space, with an increasing number of customers registering on e-commerce websites and purchasing products through the use of mobile phones. It is not surprising, therefore, that India is in a prime position for the growth and development of the e- commerce sector. In particular, e-commerce presents one of the greatest opportunities in the retail sector. The mergers and acquisitions are also taking place in e-commerce

India has more than 100 million internet users and 50% of them purchases online. In India the number of online buyers is increasing every year. The growth in online shoppers is more than the growth in Internet users, which indicating that more internet users are becoming habitual and comfortable to online shopping. previously, the customers generally visit online to buy rail, air or movie tickets, books, gadgets and reserve hotel rooms and but now more and more offline product are being brought by customers online like consumer durables , shoes, clothes – kurties, saris, T-shirts and designer lingerie (Kanwal Gurleen 2012). India’s online market is in the early hours stage and expected to see enormous growth over the next coming years. Retailers have a ample opportunity since the online population starts to spend and buy more frequently online products. Fulfilment options and localised payment are two major areas that companies must focus to increase profit. In india the ecommarce ecosystem has developed and new players have emerged in last years as the venture capitalists have invested a lot in India’s eCommerce market. It is providing an enormous opportunity for companies who are willing to work in India (Forrester Research 2012). Shopping malls and internet is key competitor of each other, they offer multiple dimensions of consumer value. The consumer value

As a result of all this, companies are trying to evolve and adapt their services and product to the online field, migrating from a traditional marketing to a digital strategy. But the question is how internet marketers fight all this shifts and changes of the internet. They must try to use the tools that online field offers as webpages or social networks to succeed in

In the last 2 decades, the online shopping infrastructure has emerged with the speedy growth of electronic commerce. E-businesses all over the world have become a widespread medium for buyer-seller transactions as a means that compliments and supplements the experiences of a physical store. Few of the key success factors are:

E-commerce transactions cannot provide buyers with a real experience the object, as the buyer can only get to see commodities in form of pictures that often differ by a certain degree from the real product. So in recent years, the returned volume of e-commerce has increased sharply. In a country like India where the concept of E-commerce is itself very young, sometimes the lack of good return channels becomes the main reason for the customers to give up on-line transactions.

Over the years’ internet marketing has grown drastically. Gone are the days when online marketing was only meant for big companies because of the technical aspect of the internet. Nowadays even newbies can engage in internet marketing.

WePay, a company that provides a payments platform for services and products for companies, has built-in strategies to help it take advantage of the increasing use of ecommerce in the India economy. Also WePay has a competitive advantage of have the most advanced fraud detection system. E-commerce has allowed for American brands to have easier access to Indian consumers, and has developed as one of the fastest growing new trade networks available for the mutual trade of products and services. The e-commerce market in India is forecast to total over $35 billion in 2016 account for a 65 percent increase over 2015 (India eCommerce, 2017). There is a growing desire for American brands in categories that includes lifestyle products, electronics, clothing, footwear, medical products, and cosmetics, household goods, art and antiques tickets to sporting events and the latest music. The e-commerce system in India can be characterized as Domestic and Cross-Border, Business to Business and Business to Consumer, Market and Inventory based and also Single and multi- brand. The

A new way of selling products today is internet shopping. It has become popular due to its easy accessibility and process. We would also like to give our customers an option of whether they would want to visit our store or our online shop. The advantage of the online shop is that, our new arrivals can first be seen on the site.

While beginning an online business in India you have to take after certain lawful strides with the goal that you don 't get into legitimate inconvenience later on. Specified beneath are the lawful techniques.

However the role of the web goes far beyond business. For a new generation of consumers it’s become a key lifestyle and entertainment channel, with many strong nationally created entertainments, sport and news sites traceable back to the mid nineties. The strong home-grown content industry India has had, complemented by a strong IT sectors in Bangalore, Mumbai and Delhi have fuelled internet development. In terms of international access, there is an additional pattern of strong use of UK and US websites as well as international sports websites. The internet advertising industry remains young in India and behaves in a similar way to the Western European internet advertising industry 5-8 years earlier. It is enjoying fast growth, albeit from a low base. The sector is dominated by financial services, IT/mobile and recruitment, with consumer package goods and motoring accounting for only small shares of the national online advertising market. However Indian consumers have experienced web advertising from the start of their use of the web so there is greater acceptance than in some of the Western European markets at a similar stage in their growth. The market is nationally driven with extra campaigns coming from global brands, but most of the budget confined to national businesses. The internet is a gateway to world knowledge as