Information Technology Influences on NFL, NASCAR and Other Sports

Sports are played and viewed on the television by individuals from every social class, however, the general population is mostly accountable for the tremendous popularity of sports. People from all over the world watch popular social events, such as the

Claritas MyBestSegments identifies one psychographic profile that aligns with the target market we are pursuing. The “Up-and-Comers” are individuals who watch ESPN and follow college sports; range from 25-44 years of age; work in management and professional job roles; and use above average technology. Up-and-Comers are young sports enthusiasts who work demanding jobs and are well versed in using technology. In addition, “Up-and-Comers” are individuals who willing to try new things. Consequently, “Up-and-Comers” may likely be part of the early adopters or early majority of the ESPN streaming

Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the

Though there have been so many factors to determine the success of a game especially in sports, there are only few that provide real life experience. With the growing gaming market and the increased number of gamers who are aware of the world market in games and sports, the requirements to keep up a competitive game system is essential to the business of gaming (Ruggill & McAllister, 2011).

There are two popular sports that many feel is both number one in the sports entertainment world today, NFL and NASCAR. Both the NFL and NASCAR have many things that compare them to be the same, but there are differences that set them apart. These two sports have sponsors that support or fund each sport. They also are a team sport that takes many players to achieve a goal of winning. Lastly, each sport wears uniforms to show identity.

One of the greatest obstacles that the NFL has had in introducing football globally is that many people outside of the United States and Canada find the rules complex and confusing. To help teach people more about football, the NFL designed an interactive website platform which teaches fans the fundamentals of American football (Hardcastle, 2012). The website seeks to directly address the queries, making it highly interactive. This website also serves as a foundation for advertising and promotional decisions; it can show executives which areas of the world are visiting the site, and showing interest in football which helps for deciding which venues to select for future NFL International games. The website also assists in identifying individuals with similar characteristics that have significant implications for the determination of marketing strategies; market segmentation (Market Segmentation, 2002-2010).

Throughout the Michigan Sports Business Conference, undergraduate and recently graduated students were able listen to an impressive list of speakers speak about the sports industry and the digital age. This conference was able to create a smart and innovative agenda where various facets of the sport industry were discussed. Since people are extremely passionate about sports and would love to work in this field when they graduate from any university, MSBC put together this conference to attract top sport executives like Jaymee Messler, Erik Sorenson, and David Bowman to educate and develop the potential leaders of this industry. While every speaker and panel was fascinating to listen to, the speaker that was most captivating and alluring was the final speaker of the day, Jaymee Messler.

The TV industry has changed a great deal. The sport programming and the overall coverage of games has truly set a new standard for everyone who plays and loves sports. The cameras now are showing HD images even. The direction of professional sports has been dramatically effected by broadcast media. Howeve, their interpretations, creation of drama and their ability to establish certain ideas for other people about what happens in sports can not be denied. (Brown, S.P) Such was the case for Donovan McNabb and Redskins coach Mike Shanahan after Shanahan pulled McNabb off the field and replaced him with a white Quarterback in the final two minutes of a game against the Detroit Lions.

Growing up in a household full of males, minus my Mother, Monday nights were always such a big deal to our family for one reason, Monday Night Football! It did not matter if the team we disliked the most was playing, our whole family was glued to the television after seven o’clock. It was not until I was enrolled into this class, that I figured out how one man changed the game of sports television single handedly. This man went by the name of Roone Arledge. I chose to write about this topic because I know how much of an impact sports television had on my family. It always brought us closer together no matter how stressful our weeks were. We always enjoyed spending that time together and Roone Arledge was the visionary behind all of it.

College sports is a booming industry across the country. Some college venues bring in over 100,000 fans weekly to sporting events. This amount is the bigger than most cities populations in America. Not only does some college venues bring in huge attendance numbers, but most of the major conferences have their own TV networks where it plays only that conference’s sport. In fact, the SEC Network now has two channels due to the high demand and popularity of NCAA sports. These facts alone are a reason these athletes deserve a

The NFL and its owners have voted to shorten overtime from 15 minutes to 10. The league cited the change as a way to make the game safer for its players, as playing 75 minutes of football increases the risk of injuries. More time to play, more chances to get injured.

The study of sports analytics is a common strategy and performance tool for players and fans. Many professional athletes will study analytics to help improve their game. Not only do professional athletes use this to their advantage but fans and workers in the sports world can use it to study the game and make wise predictions. Sports analytics also provides an in-depth evaluation of how numbers can track a particular sport and helps us follow along to a closer degree. Sports analytics provides a strategy for studying player’s habits and the selected sport as well as digging deep into the root of the game and understanding it from an analytic point of view.

Parallel lines are two lines on a plane that never meet and are always the same distance apart. They are used in football for marking where the ball is where after a play. In football it is used to know if you got a touchdown and to make the lines for out of bounds, touchdowns, line of scrimmage, and many more. Parallel lines are included for players because there are plays where you run in a parallel line.

Venatrack uses proprietary tools, to re-create action sequences, e.g. a players’ eye-view of a free kick, or a linesman’s view of an off-side decision. The technology debuted on UK television during the season 2008/9 as part of Setanta’s live coverage ending, post the broadcaster’s demise, at the 2009 FA Cup Final at Wembley.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).