Information Technology Influences on NFL, NASCAR and Other Sports
- 1218 Words
- 5 Pages
Information technology has influenced sports in many ways. Not only has it influenced sports in North America but also sports across the world. “In 1988, Stan Honey, Jerry Gepner, and Bill Squadron—three former executives at News Corp. and Fox Sports—founded Sportvision (http://www.sportvision.com). They used their extensive technology, sports production, and broadcast experience to create an innovative company that focuses on developing technology-based enhancements for the Internet, sports television, and new media platforms” (Shapiro). Sportvision has impacted sports like football, baseball, basketball, auto racing, horse racing, hockey, and a wide variety of…show more content…
The 1st & Ten Line is a yellow line that is superimposed on the field so that viewers at home can see just how far the offensive team has to go to reach a first down. This is helpful in that it allows first time viewers to get a better grasp on the game and the overall offensive objective, which is to gain first downs until the team either kicks a field goal or scores a touchdown. The following is a picture of the 1st & Ten Line:
Figure 1: The yellow line
With the same technology used for the 1st & Ten Line the telestrator enables broadcasters to draw lines and arrows on the screen so that audiences at home can understand exactly what the announcer is trying to convey.
Figure 2: The telestrator
Perhaps the most innovative technology has come in the world of auto racing, specifically NASCAR. Sportvision has created many new technological advances that make watching NASCAR more enjoyable and fan friendly. “RACEf/x is a car-tracking system that collects car performance data from every Winston Cup car five times per second, providing speed, position, time behind leader, brake indicator and throttle percentage information to NASCAR fans” (Pierce). Before, fans just sat on the couch and watched a bunch of cars go around in circles, but now because of technology fans can be updated on virtually up to the minute statistics of the
- Better Essays
The Worth Of Sport Event Sponsorship A
- 5132 Words
- 21 Pages
Journal of Management and Marketing Research The worth of sport event sponsorship: an event study Jin-Woo Kim The University of Texas at Arlington Abstract The authors investigate the relationship between sports-related event sponsorship and stock market valuation and identify factors that influence the financial rewards of sponsorship using World Cup and PGA tour sponsorship data. In particular, relationship between sports sponsorship with financial performance is examined in terms of sponsorship
- 5132 Words
- 21 Pages
Better Essays - Satisfactory Essays
Alibaba Group : The Biggest E Commerce Company
- 5180 Words
- 21 Pages
founder of Alibaba, the mission of Alibaba is to make it easy to do business anywhere. Alibaba operate online and mobile platform in retail and wholesale trade. Alibaba creates value by providing technology and services like cloud computing and online financial services to consumers, merchants, and other participants to conduct commerce in Alibaba’ s E-commerce ecosystem. The main business of Alibaba are Taobao.com and Tmall.com. Taobao.com is a customer to customer (C2C) online platform which was
- 5180 Words
- 21 Pages
Satisfactory Essays - Good Essays
Product Placement
- 10670 Words
- 43 Pages
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority
- 10670 Words
- 43 Pages
Good Essays - Good Essays
Product Placement
- 10682 Words
- 43 Pages
promotional campaign that included tie-ins with BMW, Visa, L'Oréal, Ericsson, Heineken, Avis, and Omega SA. The film brought in more than $300 million dollars.[17] A recent example is HBO's Sex and the City (1998–2004), where the plot revolved around, among other things, Absolut Vodka, a campaign upon which one of the protagonists was working, and a billboard in Times Square, where a bottle prevented an image of the model from being pornographic. Knight Rider (1982–1986), a television series featuring a talking
- 10682 Words
- 43 Pages
Good Essays - Better Essays
Mkt 421 – Marketing Plan - Pepsi B Energy Marketing Plan: Phase One
- 7759 Words
- 32 Pages
recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink
- 7759 Words
- 32 Pages
Better Essays