of deliveries are on time • Expansion of operations into international markets o Purchase of Tiger International • Strong brand image associated with products, quality, and reliability Weaknesses: • Expensive compared to other services • Increased amount of debt • Decreased expansion in Europe Opportunities: • Expansion of online consumer services • Offer larger variety of shipping services • Global business growth Threats: • Technological
Journal of Management and Marketing Research The worth of sport event sponsorship: an event study Jin-Woo Kim The University of Texas at Arlington Abstract The authors investigate the relationship between sports-related event sponsorship and stock market valuation and identify factors that influence the financial rewards of sponsorship using World Cup and PGA tour sponsorship data. In particular, relationship between sports sponsorship with financial performance is examined in terms of sponsorship
soon became one of GM’s most popular brands. Before the Great Depression, Chevrolet sold onethird of America’s cars, and positioned itself as cuttingedge, equipping vehicles with innovative technologies and forming joint ventures with other competitors. Chevrolet has over the last 100 years expanded its vehicle portfolio to tailor to numerous consumer markets, and transitioned from an American icon into a worldwide brand known for quality and durability
from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group Product placement refers to the practice of including a brand name product, Package e, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of the brand and for instant recognition at the point of purchase. Product placements are commercial insertions within a particular media program intended to heighten
varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group Product placement refers to the practice of including a brand name product, Package e, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of the brand and for instant recognition at the point of purchase. Product placements are commercial insertions within a particular media program intended to heighten
founder of Alibaba, the mission of Alibaba is to make it easy to do business anywhere. Alibaba operate online and mobile platform in retail and wholesale trade. Alibaba creates value by providing technology and services like cloud computing and online financial services to consumers, merchants, and other participants to conduct commerce in Alibaba’ s E-commerce ecosystem. The main business of Alibaba are Taobao.com and Tmall.com. Taobao.com is a customer to customer (C2C) online platform which was
recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink
footwear can be found across the globe. With distinct collections, Crocs offers colorful, lightweight comfort that lasts long and can be worn during all seasons in a year. All Crocs shoes are uniquely designed and manufactured using the Croslite technology. Each pair of Crocs has the soft, comfortable, nonmarking and odor-resistant qualities that Crocs wearers know and love. For a long time Crocs was able to rely on its trusted success formula. However, Sales are declining and forces from the environment
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the mistake or success to merely one topic. The patterns of success or failure tend to be more pervasive. Still, I think you will find the following classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Product Starbucks, Nike, Coke/Pepsi, McDonald’s