Abstract
To say that information technology is essential in hotel management in today’s world is an understatement.For any hotel worth its sort to thrive and gain competitive advantage in this technologically advanced society,its mangement needs to greatly invest IT and information systems.Information technology is the engine that drives the operations of successful hotels such as the Hilton,Marriot,Hyatt and other globally acclaimed hotels.According to a survey conducted by students of University of Nevada,las Vegas,”79.9% of the people surveyed(mostly hoteliers) agreed that IT was important for increasing employee efficiency,82.4% agreed that it increased customer satisfacttion and 71.3% agreed that it improved revenue earned”,(Brewer,Ph.D,Kim,M.S,Schrier,M.B.A, & Farrish,M.S,2008)
The report below gives an insight into the importance of application of information technology and the use of the internet in the hotel management.This paper also aims to show how technological innovations and information systems can be beneficial for hotel companies , by using Hilton Worldwide as an example.
Brief Summary of the Company
Hilton Worldwide begun in 1919 when Conrad Hilton bought The Mobley hotel in Texas.From then to now,the Hilton brand has grown to over 4,000 hotels,resorts and other properties in over 90 countries worldwide.The brand prides itself in being an innovative leader in the hospitality industry,investored in the use of information technology to bring to life
Conrad Hilton has an influential characteristics to influence people and became an idol for his time. The reason why people take him as idol is because he was a successful entrepreneurs and also a legislator to global leaders. He bought an unprofitable hotels and turned it into a brilliant hotels. After Hilton used his “magic formula” to control the hotel cost, they earned the margin at the end of the month. Hilton suggested that each hotel have to controlling to its individual costs and increase the profit without interrupt their service towards the
Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has
Marriott is renowned for its elegant and comfortable hotels and resorts. The company caters to a targeted customer base, ranging from the frequent corporate business traveler to the family enjoying their occasional weekend get-away. Marriott has continued its rise in the lodging, contract services, and restaurant industries. The company continuously strives to meet the needs and wants of its customers while strategically maneuvering the rigors of today’s competitive and ever-evolving market of glamorous destinations and convenient services. In order to remain relevant in a highly-competitive environment, Marriott must strike that successful balance of minimizing costs, and gaining and effectively
The current state of Outrigger Hotels and Resorts information technology sector can be broken down into the categories of software, applications, data management, and staff & organization.
As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business
Homestyle Hotels Inc is a result of merger of Lifestyle Resorts and Home Away Hotels. Each individual hotel operates in silos with no standardized process to capture client information. Initially, Ben Garrett (the IT director)’s mandate was to ‘consolidate the firm’s IT’, however with the said objective having been achieved, the higher management now wanted a more cohesive picture to enable better analysis and present a consistent picture to the outside world. The roadblocks to the integration are one too many- two different hotels, two different ways of working, vast geographical expanse. The question now was, of the two vendors who had come to present their software applications, which application would most suit the
Hilton Hotel is founded by Conrad Hilton, they started their operation since 1919 and since then, they become one of the well-respected premier hospitality organizations with diverse employees worldwide. Currently, they have more than 4,600 owned and franchised hotels and resort chain in 100 countries. It has more than 200,000 rooms to accommodate guests from different parts of the world. It has more than 400,000 employees and team members to answers the needs of their guests (Hiltonhotelworldwide.com, 2016). In most of their branches their organizational structure is simple, with managers and supervisors from a different department, including admin, marketing, finance, human resource, concierge, food and beverages, housekeeping and etc.
Hilton Hotels Corporation – Hilton was founded in 1946 and headquartered in Beverly Hills, California. It has 2,838 hotels worldwide under the brands Conrad, Doubletree, Embassy Suites etc. HTL operates upscale full-service and limited service hotels in urban, airport, resort and suburban locations. It ranks third in the number of employees (105,000) and revenues ($8.6 billion) but second in net income of $552 million.
hotel company, its initial exponential growth followed by a rapid decline in 1999 due to various
Hilton Hotels, one of the biggest worldwide corporations in the hospitality industry, adopted a Customer Really Matter (CRM) strategy to manage its diverse segments of hotels and to improve customer experience. The cornerstone of the CRM, the custom-built OnQ information system, built profiles of the guests, which could be used by the front desk employees and the reservations center to better serve the customers. The OnQ system did improved efficiency of call center operations, but the way of using it also reduced the flexibility of the customer service in the hotels. It could benefit or harm the service-profit chain depending on the specific situation. A few recommendations were made at the end of the case study to improve the system. In general, Hilton should implement big data analytics and give more control to the customers.
Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.
The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)
(a) make sure that the way he manages the hotel is appropriate to the way it competes for business;
Hotel Chain as showing to us practice is the most effective way of integration to hospitality business. The main advantage of such integration it is immediately creating customer base and bigger potential market of customers, cost reduction due to general management, logistics, marketing; common quality standards; centralized training and, as a consequence of all
The software, held by Hotel SystemsPro, LLC is one of lodging’s industry most significant technology developments in past ten years.