Inland National Bank
Case Study
objectives:
• to show how...
1. stakeholders’ needs and demands are often interlinked with one another, 2. consequently affecting each other, 3. and ultimately, impacting the business firm in their decisions.
• to serve as an exercise for future requirements.
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QUESTION
who are the stakeholders in this case? which are primary, and which are secondary?
what influence do they have? draw a diagram of the stakeholder relationships to INB.
how are they related to each other?
primarystakeholders investors owners stockholders
CEO: “technology could better serve customers.” senior management amy miller (manager)
employees / labor unions
customers old neighborhood (Rockdale)
…show more content…
sense; CEO introduced technology (online banking services) North Madison profile: poor neighborhood HSB branch in commercial district (bus. strat: ATM) bank closure will result in 20 jobs lost
(few can be reassigned internally within INB)
casefacts s u m m a r y
Rockdale Branch profile: aging population in need of renovation ($0.5M) if HSB closes, nearest INB in Culver Heights
(10-mins away, along bus route)
other considerations Rockdale residents protest after merger announcement media
NAB, market segment strategies are different that ANZ, NAB are more focus on domestic markets in Australia and New Zealand, as their strategy is built around delivering a great customer experience, with a vision of being Australia and New Zealand’s most respected bank. In additional, NAB’s organisational structure focus in Business banking, personal Banking but underweight retail bank while ANZ was focus in all different function that includes retail bank and mass affluent. ANZ has an ambition to become a super regional bank that providing the scale and quality of a global business to customers in core markets of Australia, New Zealand, Asia and Pacific. ANZ are more focus on global markets outside Australia and New Zealand, ANZ has recently expanded their business in Asia since 1969 to establishes representative office in Japan.
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