Innocent Smoothies

wants to ensure that the international expansion into India will build a national brand presence,

The Affordable Blended Smoothie, Inc. will be producing a healthy non-alcoholic product. As more families and the society continue struggle to maintain healthy lifestyles, the new beverage comes at the right time in remedying the situation. The new energy drink will be suitable to all classes of people regardless of their age, educational level, income, gender, or ethnic affiliation. However, we will be able to employ targeted marketing where the marketing strategies for the company will be directed to rising middle class in Virginia (Wit, 2010).

Increasing international growth and commitment to the environment and their employees are major strengths for the company. Growth opportunities are present in the organic market, which is projected to grow 9% (Scott-Thomas, 2012), and the smoothie market, which will see a potential growth of 1.6% through 2013 (Technomic, 2012). Some of the weaknesses facing the company are its narrow target market in the organic product industry and lack of traditional advertising. Major competition from Odwalla and Naked Juice are threats to growth and the volatile market for fruit and other natural ingredients may cause unpredictable price increases and as well as an unpredictable future. Also, shifts in popularity of the trendy organic product movement may cause a decline in future revenues. However, both the smoothie and the organic/health food markets are growing rapidly and Clif Bar can secure a larger share in these markets with the introduction of Simply Clif.

Project description: Big Kola Company is a soda company which has been slowly losing business to specialized fruit drink markets. In an effort to actively compete with them and regain their customers the CEO has requested that they venture into that market. After much research they have decided on three high margin antioxidant based drinks. They include: cranberry, blueberry,

Drinks such as milk can easily be seen as the perfect drink, coming from a healthy cow, but the main thing food companies avoid is how the food processing industry does it. A drink like milk can contain a disease and other bacterias that can hurt the human body, this is because cows by themselves are not able to produce much milk so they are giving hormones to increase their milk production. In the article “Dirty Secrets of The Food Processing Industry” says “The confinement environment and the inappropriate feed make these cows sick, so they need antibiotics and other drugs.” This shows that cows are forced to take drugs that can possibly be transferred to our drink can we would not be able to know. Milk is not the only drink that is affected by this, drinks like orange juice and other drinks that can be seen as something natural run the risk of having types of

products have no artificial flavors or preservatives or added sugar. All smoothies contain the equivalent of 4 servings of fruit, and are good sources of vitamins and minerals. Dr. Smoothie is a leading supplier of premium smoothie products to restaurants and other smoothie providers. Fresh Smoothie is also looking at buying fruit

After reviewing the website of the Fruit Guys, their niche is to provide fresh “healthy brain food” as the fruit guys refer to it as such to the premises of the workplace. As healthy foods to the office “can boost productivity, improve wellness and help companies improve their bottom line”. The Fruit Guys fills thousands of business of businesses in America with seasonal fresh fruit varying from small family businesses, to major Fortune 500 companies. With their customers sharing their idea on health, and the environment, this helps bring stability to the company, while their employees bring in pride, giving high productivity levels.

Introduction: Ribena blackcurrant drink was launched in Britain in the 1930s and won lasting fame during the Second World War as a source of vitamin C for British children denied fresh fruit such as oranges. It subsequently became established as an iconic “healthy food” served by mothers in 22 other countries around the world[1] especially locations such as Australia and New Zealand with strong post-war British migration. Today Ribena generates sales world wide of £169 million ($US 332 million) for manufacturer GlaxoSmithKline (GSK, 2006). In 2004, two New Zealand teenagers testing the vitamin C content of various fruit drinks for a high-school chemistry project found that the pre-diluted ready-to-drink (RTD) variety of Ribena did not contain four times the vitamin C of oranges, as implied in advertising. After the students failed to secure a satisfactory response from GSK, their complaint went to a popular television consumer programme and eventually to the Auckland District Court. In March 2007, the company pleaded guilty to 15 representative charges and was fined $NZ 227,500 (£81,750 or $US 163,400) for the misleading television commercials and incorrect labeling. The second largest global pharmaceutical company was forced to take out apology advertising in both

Nantucket Nectars' numerous strengths have led to their success. They produce all natural products that have a great taste, have a very strong management team as well as a strong branding, guerilla marketing skills, possess the ability to exploit small, rapidly changing market opportunities, last good access to single-serve distribution in the New Age beverage market, and is the best vehicle for juice companies to expand into the juice cocktail category without risking their own brand equity. In addition, Nantucket Nectars' management team has the required knowledge and experience with the single-serve business and thus has the ability to add value to large player who wants to roll out new single-serve products.

Smoothies are the new soda pop according to many scientists who investigate the sugar content of various foods. They have lashed out against the art of blending fruits, ice, and various ingredients together and say it is just as bad as drinking a can of soda. What scientist fail to mention in their arguments, is that while smoothie may have high sugars due to fruit content, they are full also of nutritious vitamins and proteins essential to our bodies, unlike a can of soda pop, which contains chemically altered substances and sugars. Smoothie King is a store that has helped overcome the harsh beliefs about smoothies, and serves their smoothies with a purpose to let their customers know what it takes to live

The new products division of Palmer Jackson, Inc., a Cincinnati-based food and beverages manufacturer, successfully perfect a technique for dissolving common antioxidants such as Vitamin E and Selenium into high-glucose beverages. As a result a new line of sports beverages with added benefit of antioxidants occur. Palmer Jackson hired AccuityBrand, a brand consultancy specializing in developing product names and logos, to name and develop creative

Innocent Drinks has grown and matured extensively since first establishing in the late nineties. In 2000, UK supermarket giant, Waitrose began selling Innocent smoothies, further extending its distribution line (Innocent Drinks,2015). Seven years later, the company appeared on Sunday Times Fast Track 100, which represents the fastest growing businesses in the UK, placing 40th . In relation to the development of the products, Innocent Drink innovatively introduced an array of products from a wide variety and range. Having only sold smoothies, they now sell juices of an array of flavors as well as a range of flavored water. In addition, Innocent transitioned into the food industry when they began selling portions of vegetables in 2008 (Innocent,2015). They also introduced a range of juice for children, expanding their demographic. In addition, Innocent Drinks saw global expansion over the

Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe, building a 72% market share in the 8 years since they were founded (Anne 2008).  They give 10% of their profit to charity and continually participate in fund-raising activities such as ‘The Big Knit’. Throughout the years, Innocent has managed to

Brand name is very critical and it should be consistent with what the company is trying to deliver and how it wants to be perceived by customers. By establishing brand name as “innocent”, the company is trying to convey the message of being pure.

Everything was set but main concern was pricing. PJ which was then a main competitor, sold their 330ml smoothies made of concentrate for a lesser price when compared to innocent's 250ml. The solution came when a designer suggested that a 250ml bottle can be risky but marking as INNOCENT can be sustainable. Initially the branded the drink as Fast Tractor in honour of their farming collaborator.