Innovations in Television Marketing

The introduction of television casted a wave of change in the lives of the American public. In Gary Edgerton’s The Columbia History of American Television, he described the uprising of television, “involved the most extensive and ballyhooed series of public relations events ever staged around any mass medium in American history. “ (Edgerton, p.1) The first presentation of television played a pivotal role on how the American public adopted the new medium of technology and communication. I will explore the grand manner of how television was presented to the American public during the early years by the direction of David Sarnoff, and televised special of the 1939 World’s fair. In addition, how this presentation of television generated the acceptation

Television is so popular that it is almost a vital part of life to most people. According to the article “The Real Golden Age of Television”, the first successful demonstration of electronic television was introduced on September 7, 1927. (Handy & William). It was designed by Philo Taylor Farnsworth. Charles Jenkins is also an important person to the creation of television because he created the first mechanical TV on June 23, 1925. (D’Addiro). These two men are responsible for what we have today; good quality television. Since then television has brought tears, laughter, joy, and many other memorable moments to the lives of people. Television came to its own in the 1940’s and 1950’s. During this time period television began to emerge into the households many families. This was something new to people. Never would they have thought of being able to sit in watch entertainment out of a TV screen. Then in the 1964 was the beginning of the “old” golden age of television. The reason for this claim is for the invention of color television made it more popular (Clapp). All television programs were in black and white before this unbelievable creation. This gave television viewers a better experience than the past because they were able to see things differently. Though the era was magnificent there was more to come. Time advanced into the 2000’s and so did television. Many

Before we television existed people had to depend on Radio stations to receive there little bit of entertainment and news. But in 1878, the invention of TV began. The first TV made didn’t look anything like the way TV’s look today, it was a mechanical camera with a large spinning disc attached to it (Kids Work). But as over the years, of course inventions of different TV’s progressed and by the 20th century about 90 percent of our population had a TV in their household(). Television today is mainly used for people take a break from their life by relaxing and enjoying some entertainment.

years ago, people all over the world take for granted what it is today. Starting in 1927, the television

The spread of television has affected American households universally, which started in the 1940s but has continued to make a dramatic surge. There is a trend at that is being captured across televisions in households everywhere. Politics, reality television, social media and public information is being broadcast from household to household. Television has in a way become a mode of how we think and interact with each other. Television is starting to leave that bubble where it was strictly entertainment, now television is becoming a source of what we must believe. The consumer demand for television as spiked dramatically, in the way we view ourselves and perceive others in the world around us is through a television screen. Although we are

Postman made it clear that his book is not an attack on the television itself. Instead he asserted that, supplied by the television's form, it is the change in the definition of how we learn, and thus perceive, the world around us that is under his criticism. When it comes to entertainment, Postman admitted that the television does an excellent job. "Television [...] serves us most usefully when presenting junk-entertainment; it serves us most ill when it co-opts serious modes of discourse-news, politics, science, education, commerce, religion-and turns them into entertainment packages" (159). The television does not require viewers to carry thoughts from minute to minute, and their eyes are never unstimulated, as the average duration of a camera view is a mere 3.5 seconds (86). Such brevity of thought and picture are a drastic difference from the way we used to get our information. That is, through the monopoly of the print media. Then contiguous information, uninterrupted by advertisements and thoughts not spliced into sentence-long segments, was expressed from cover to cover. Now, the kind of information (or misinformation) we are accustomed to receiving via the television set is redefining the way we receive and perceive information. It is not

     What role does television play in society? For decades we have seen many parts of our world rapidly going through changes in technology. Today’s society has been transformed by means of communication and the available information through mass media. Most Americans rely on television for news, sports, and entertainment. Television is just one of the many examples of how technology has changed our lives. Since the invention of the television in the early 1900’s, it has played a very important role in our lives. Having a television set in the home has become very essential in today’s society. We depend on it to entertain us with its sitcoms and to inform us about current world issues. The

As mentioned before, television was first introduced to the public at the World’s Fair in 1939. Yet because of World War II, it was not fully able to make its

While much of the power of television in the 1960’s can be attributed to the mainstream availability and shear increase in ownership, the delivery format also contributed to its influence. One of the biggest

In class we examined Module 5: Marketing- Managing the Marketing Mix, where we did an in-depth review of the four components of the marketing mix, and promotion mix. The promotion component consists of all techniques that sellers use to motivate customers to buy their products. These techniques are what makes up the promotion mix. From reading the previous discussion posts, Crave TV’s product, price, and place components are quite like its competition; Netflix and Amazon. For this reason, I believe the focus of Crave TV’s improvement upon their marketing mix should be the promotion component.

Before world war one, people could only receive information in their household from a radio or news paper. In the 1950’s the television became very popular, rather than in the 1940’s

The ‘Golden Age of Television’ is what many refer to as the period between the 1950s and 60s when the television began to establish itself as a prevalent medium in the United States. In 1947, the American Broadcasting Company (ABC), Columbia Broadcasting System (CBS), the National Broadcasting Company (NBC), and the Du Mont Network were the four main television networks that ran stations with regular programming taking place. (Television, 2003) While regular television programming was a new innovation, the television itself had been commercially available for over twenty years prior to the 50s. It was conceived by many worldly innovators and went through several testing stages before it was finally completed in the late twenties. The

TV, more commonly known as ‘television’ is one of the greatest inventions of the 20th century. In ancient Greek tèle means ‘far', and in Latin visio means sight. From my perspective and many people of the world television has changed the way we live. Television has brought many amazing things, however nothing is perfect.

In the 1970’s many more transformations were happening in media. The development of the internet was still underway and won’t become readily available until the 90’s to the general public. Public access television was created. “The

What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.