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Integrative Bargaining

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It will be the purpose of this essay to clearly demonstrate that integrative bargaining can and should be used as an effective tool for negotiations in situations where unequal bargaining power exist. It has been defined for this essay that integrative bargaining is the process of defining goals that allow both sides to achieve their objectives, and engage in a process that permits both parties to maximize their objectives (Lewicki, 2007). Integrative bargaining can be used as an effective strategy to manoeuvre out from under superior bargaining power being held over you, or as a means to create greater value for all parties involved. Bargaining power, described as the capacity of one party to dominate the other due to its influence, …show more content…

This will lead to forward movement within the negotiation as once the flow of information begins among parties, the give and take of integrative bargaining can commence (Picard, 2004). As illustrated by the ‘Sluggers Come Home’ video, the brothers’ initial distributive anchors did nothing against an entrenched rival negotiating party with superior bargaining power (Kantola-Productions, 1997). It is crucial to mention that the Currie brothers had already established their BATNA prior to first contacting Barbra, the Cubs owner. Knowing their BATNA, the Currie brothers were able to go forward with confidence in their proposal in order to maximize profitability. A precondition for integrative bargaining, this confidence allowed for the Currie brothers to not accepting the first offer on the table, but due to proper analysis of their prior investments, they were able to decide on a value that would at least allow for a break even situation. Only when the Currie brothers began sharing information did an integrative approach then begin to take hold. Once information sharing took place, the party opposite the brothers, Barbra, finally began to not see the Currie brothers as amateurs, but as potential business partners. Sharing such information as necessary attendance rates for

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