Intercultural Management: The Differences Between a Low-Context and a High-Context Culture

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Intercultural Management Objective The objective of this study is to answer as to what the differences are in a low-context and a high-context culture and how one would advise a friend with a low-context culture to do business in a high context culture. High Context and Low Context Culture The high context culture is a polychromic culture such as the Latin Americans and Arabs, which is a culture that has toleration for many simultaneous happenings with a focus on many things at once. However, the low context culture or the monochromic culture such as the cultures of Switzerland, Germany and the United States is such that time is linearly experienced. Communication in the high-context culture by the individual from a low-context culture can be very confusing. For example the culture of the Arabs is such that they are quick to make themselves heard and friendship, honor and hospitality are the building blocks of communication. The Arabs are what are known as 'high contact' in their communications and time is reported as being priority in the process of communication. (Sepehri, 2011) Guidelines for Communication In order to communicate with the high context culture the individual who is from the low context culture must follow some guidelines in cross-cultural communication processes including: (1) the development of cultural sensitivity or in other words trying to imagine the meaning that will be made by the receiver of the communication. (2) Encoding carefully
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