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Intercultural Media Studies : The Next Frontier

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“Intercultural Media Studies: The Next Frontier in Intercultural Communication” Just when we thought communicating with others could not become any more complex, most of us find ourselves engaging in forms of communication that we never imagined. Instead of calling our friends on the phone, we send them a quick text message. Rather than having face-to-face meetings, we are able to meet via webcam or video chat. As opposed to asking people about their days, we already know what they’re up to by “friending” or “following” them on their social media platforms. Despite all the change in communication patterns that has occurred within our own networks, advancements in technology have also changed the way we interact with people of other …show more content…

In fact, Shuter uses this article to establish and explore a new field of study known as Intercultural New Media Studies (p. 220). Shuter (2012) finds that there are five major theories of intercultural communication in virtual communities, including cultural identity, intercultural dialogue, third culture, acculturation, and intercultural incompetence (p. 221). According to cultural identity, membership is derived from social groups (Shuter, 2012, p. 221). In “virtual cultures,” one can alter their pre-existing cultural identity, which threatens traditional identifications that are developed with social identity theory (Shuter, 2012, pp. 221-222). However, when virtual communities are composed of in-group members, the community supports and reinforces any pre-existing cultural identities. Additionally, while theorists have argued a “hybridized cultural identity” can emerge from being a part of a virtual community composed of diverse cultures, others say this is not possible since Western society dominates much of cyberspace (Shuter, 2012, p. 222). Intercultural dialogue, which requires communicators to challenge their values in order to develop a deep understanding of the other, has been found to be extremely difficult in a virtual community since it is much harder to express emotions through technology than it is in-person (Shuter, 2012, pp. 223-224). On the other hand, third culture, when individuals from different cultures

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