Executive Summary This report provides an analysis and summary of the work & research undertaken by me in the execution of the various tasks starting from analysing the various internal and external problems, suggesting strategy to their implementations. As a group we had selected the Cosmetic industry and decided to do our strategy valuation for the company P&G.
On my part I helped in analysing the external environment of the company. For the same I was able to do research on various sites and find the relevant information.
The following are the external environment factors that were found:
Political Factors
Economic Factors
SocioCulture Segment
Technology
After working on this task, we then as a group looked into the sustainability
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Consumers are the most crucial factor to the environment of the company. They drive the company to profitable ends. And thus it is very essential to meet the needs of the customers at the right time and at the right place.
P&G takes several efforts to focus on the customers by analysing and monitoring changes in customer behaviour and has created special websites for its customers called ‘P&G Everyday Solutions’ and ‘P&G Shop’.
P&G also incorporates consumers input into the R&D process through its "Connect and Develop" initiative.
P&G maintains a solid and good relationships with suppliers to ensure the smooth supply of raw material to enable stable production
P&G aims to be Global Leader for Diversity and Inclusion and thus, views it employees as the most important asset to the company.
Economies of scale allow it to meet consumer needs in a particular region and then quickly flow that technology across multiple countries faster than its competitors. Unlike most of its competitors, who use wholesalers who sell a variety of competing products, P&G’s network, while independently owned and operated, mainly sells only P&G products giving the company a slight competitive
Established in 1837, Proctor and Gamble (P&G) had developed a holy grail of principles and practices. Its philosophy is focused on individual talents, abilities and how best to make use of them. P&G source this talent from within the organization attracting people willing to spend their entire career with the company. Proctor & Gamble has developed a reputation of caution in the industry of household 's sundries and personal care products. It 's marketing strategies and judgements towards different markets stand out to the competition. Extensive marketing research and testing are "trademarks" that distinguish P&G in the industry. "Internal operations at P&G are described as thorough, creative, and aggressive by some, and slow, risk
Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.
In this way, both the individual consumer and the business customer have the same basic factors motivating their decision, but with very different reasons for doing so. By looking at the customer analysis, it is apparent how Enterprise has tailored its services to satisfy the needs of the consumers.
Procter and Gamble Co. also know as P&G, is an American multinational consumer goods company, founded by William Procter and James Gamble. Its products include cleaning agents and personal care products. It has in its kitty global brands such as Ariel and Tide in the Fabric care segments and Head & Shoulder, Pantene and Rejoice is the Hair care segment. For this case study selects P&G Company as it has an important role in the consumer segment products. As P&G was a popular company, the financials statement shows better performance in the previous year.
Procter & Gamble Co is an American global consumer goods company. P&G have various products that range from personal hygiene products to household products.
Various organizations operate in an increasingly complicated industry - more than a few different products, ample of business process and clients ranging from retailers to small business, service providers, exporters, and independent shops. The organization has identified increasingly the evolving trend in consumers and responds
P&G – Procter & Gamble is a consumer product company founded and headquartered at Cincinnati, Ohio in 1837 by Mr. William Procter and Mr. James Gamble. It is now led by Mr. Alan.G.Lafley whom rejoins the company in 2010.
Procter & Gamble (P&G) is a Fortune 500 American multinational company, and a world 's leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands, which are among the world 's best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now, P&G is the most successful foreign marketer in China as measured by market share.
In addition, it owns and operates 93 manufacturing facilities in 45 other countries” (2). With such a huge, world-wide customer base, P & G has the challenge of meeting the needs of millions of people. To do so, the company has to constantly update its product line and expand is operations, increase it to answer new consumer demands. The question is then, is P & G capable of doing so?
The Procter & Gamble business strategy is to focus on creating new brands and categories so the company can focus on being the best in branding, innovation and scale. This is what sets this company apart from many of its competitors. The Proctor and Gamble are the global leader in all of their core businesses within the company which consists of laundry, baby care, hair care and feminine protection. This report is designed to understand the company’s business model and strategies, and analysis how the P&G has formulated its business-level strategies to pursue its business model.
Product Strategy Product classification – service consumer good Product differentiation- form , features , performance , reliability Superior technology CSR initiatives Attractive packaging Catchy taglines Established as a brand itself Pricing Strategy
Drive brand linkage in a way that supports the greater P&G brand equity and spurs purchase preference
In phases 2, we conduct a simple research to obtain the information though online internet. Our group uses the sources to gain the knowledge and understand what kind of strategy that HupSengcame out and understand the management teams even the financial performance.
P&G is a multinational Organization of consumer goods situated in United States. It sells products like personal care, cleaning agents, pet foods. The P&G Company is well known for its unique strategy which cares about the need of human. It not only makes its product available to its consumers but also tries to improve the life of its consumers. This strategy is more focus on its consumers wants and that is why it has an appeal to the heart of the consumer. The company has diversified its product line and also acquired other companies which have significantly contributed in the growth of their profitability.
Procter & Gamble (P&G) is a world-leading producer of consumer goods. Today, it consists of over 20 million dollar brands (like Gillette) and operates in 42 countries