Internal And External Marketing Environment

tax changes, new laws and government policy changes. Managers should not just rely on the PESTLE analysis, it is a tool, a snapshot in time, which will assist in understanding the current factors, it will not determine a direct path in the direction they need to follow to progress the company considerably. When in fact managers most need to judge, into what factors are most likely to change and also which have the greatest impact to them, so in the case of Centre Parc’s they need to consider mostly economical and sociological. A way of achieving the relevance of each factor to the company is to rank or score the factors, so there is a clear understanding of which are of most importance and vice versa. As Centre Parc’s has many different villages, this means that it includes many divisions and also brands (Starbucks, and Zilli restaurants), so managers need to concentrate on one specific area within each village.

Each of these stakeholders is affected by the action of business because each group has an interest in the type of decision that the business managers takes. To conduct the analysis of Asda external environment, pestle analysis will be used.

The main purpose of this paper is through the company 's external and internal environment analysis to evaluate the company in the industry and future developments. Assess the external environment mainly through PESTLE Analysis and Porter 's 5 Forces. Strategic Recourses & Capability Analysis for internal environmental assessment is conducted. Finally, the company somehow SWOT analysis, concluded ••••

Located in Woodgrove Mall in Nanaimo, British Columbia, directly across from the busiest part of the mall sits HMV Canada. HMV, which stands for “His Master’s Voice” (HMV, 2014) is a music retailer with over 80 years of experience. They specialize in music, DVD’s, headphones, memorabilia, and more. Although they have 80 plus years of retail experience they have only been in the Canadian market since 1988. What is interesting is the fact they are owned by a

Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates. Two of the five forces that are the most significant for Capital One would be rivalry among competitors and threat of new entrants. Capital One has addressed rivalry among competitors in the past by getting new customers to keep their percentage level low for the new and existing customers. Also they have credibility among investor to find individual who are at high risk but will have a good potential with handling their credit card. Capital One threat of new entrants was a major concern in the first two to three years of their business. These concerns are now less intense as it has led to a cost advantage that would be impossible for new entrants to replicate. Capital One can approve these two forces going into the future by keeping up with the latest technology, catering to the community so they can continue to get new customers, and continue to come out with other products that will allow the company to grow in other fields.

These laws and rules will also be different in the different countries HMV Group trades in. Some of the laws HMV Group has to comply with are; fair trade act, copyright, licensing, importing and exporting, Data Protection Act.

Macro environment comprises external forces that organisation cannot directly control, instead organisation need to manage their macro environment in a way that benefits them ("The Macro Environment & Pest Analysis", 2016). The PESTLE analysis is the most widely recognized approach for considering the external business environment (Gupta, 2013). PESTLE analysis stands for Political, Economic, Social, and Technological, Legal and environmental analysis and describe a framework of macro environmental factors utilized as a part of the environmental scanning component of strategic management. Generally, all the PESTLE factors might not important for all types of industry its depends up industry nature or size. This PESTLE analysis is based on Accor Hotels in Australia which is a famous and globally recognise hospitality brand.

Macro environment is crucial to the development of a company. All the external factors can have huge positive or negative influences on Travis Perkins plc, therefore a better understanding of the environment of the company is of supreme significance (Peng & Nunes, 2007). Among all the analysis tools, PEST analysis is one of the most effective tools to analyze the external environment of a company (Riley, 2012). This part will demonstrate PESTLE analysis of Travis Perkins plc below. The result of PESTLE analysis can be demonstrated in the following table 1.

The closing of HMV and its decrease in profits are due to the fact that people who used to be customers changed and is moving towards online streaming. HMV sold Blue-ray DVDs, animation merchandises, music CDs…etc. Having Netflix and illegal online streaming caused HMV to lose customers. Despite its new competitors, they have stayed longer than their once rivals, Blockbuster who went out of business a decade ago.

Unlike competitors, it is the only company to own film production, distribution and a line of cinemas. According to the 2015 annual report, VRL’s cinema division performed quite strongly, with the division’s operating profit rising 21.8% to $53.3 million. This was as a result of effective cost management and improved margins, in accompaniment with strong movie content including Jurassic World, Fast and Furious 7, The Hunger Games – Mockingjay Part 1 and the final installment in the Hobbit trilogy (Newman, 2015). Roadshow Entertainment also had the biggest market share in the physical retail market for DVDs with a figure of 31% as well at 16.8% in the digital transactional market in Australia (annual report).

The marketing environment at the present situation is very competitive. Companies like Apple with iTunes store, Amazon with lots of music, movies, games and every other product that HMV sells, and many other international companies making way to UK for their business, HMV need to stand out from each one of them to continue making good business. For this they might need to make some minor as well as some major changes within company to keep on attracting customers. Lots of people have now started buying music and movies through internet via iTunes store and Amazon stores because they are very easy and less time consuming ever. HMV is facing competition from these and many other companies on its business. These companies are making it much easier for customers to shop from home and save time. HMV also has its online market but it is not as strong as the others. One reason behind it may be not going global. HMV is always trying to attract customers to their physical stores rather than the internet stores making it more interesting to the customers to shop. But this might not always be the case. Some customers may not have time to go for interesting shopping in this very busy world. So not losing its focus on physical stores it also needs to look forward to competition in the virtual internet

It is defined as all the forces or conditions that are available within an environment that affects an organization and business. It is also known as controllable factors because business can control them. The internal environment deals with the management of resources like human resources, physical resources, technology, monetary resources and others that constitute the organization in order to implement or execute a strategy. Internal environment also includes culture and other intangible aspects like teamwork, coordination, efficiency level of employees, employee’s salaries and monitoring costs. The strategy for competition should also be in sync with the internal resources especially the internal environment.

PepsiCo Inc. is one of the leading brands in the world's food and beverage industry. It operates globally with a strong customer base and a wide array of products. This paper analyzes the general business environment for this leading food and beverage brand in order to assess what strategies it has been pursuing to operate in this challenging and complex environment. The analysis of internal and external environment has also been done in a view to figure out the biggest strengths, weaknesses, opportunities, and threats for the company. The final section gives an overview of the company's resources, capabilities, core competencies, and value chain which can help it to achieve a competitive advantage in its industry.

PESTEL analysis is to identify and analyze the strategy and business environment, it is stand for Political, Economic, Social, Technological, Legal, and Environmental factors. This model is to assessing the current environment and potential changes. If

The internal business environment includes factors within the organisation that impact the approach and success of the business operations. Formerly presented as core competencies, capabilities, leadership style and culture of an organisation. To understand its sources of competitive advantage from within a firm or an organisation will implement specific tools such as SWOT analysis (Strength, Weaknesses Opportunities and Threats), Value chain analysis, Resource based view, VRIO framework and BCG Matrix for instance.