Analysis Of Accor Hotels : Company Profile

Centre Parcs are one of the UKs leading family, self-catering holiday destinations. This report aims to analyse the company using one of the key tools available to guide strategic decision making – A PESTLE Analysis. A good way for companies to establish where they are leading or failing in the competitive market is to perform a PESTLE Analysis’ on themselves. It allows companies to asses a whole list of different factor’s that

The PESTLE analysis is a tool which ‘allows a manager to identify the key macroeconomic factors that influence the future development of the business’ 50MINUTES. (2015, pp. 5).

Each of these stakeholders is affected by the action of business because each group has an interest in the type of decision that the business managers takes. To conduct the analysis of Asda external environment, pestle analysis will be used.

In the fast food industry are external aspects that can influences to the fast food industry, such as manager’s influence as creation of strategies to be a good competitor and to be successful in the industry of fast food. Competitive environment is a critical ingredient of a successful strategy (Grant, 2010). The following PESTLE Analysis is done with the objective to analyse the macro environmental in the fast food industry.

The first part of this assignment based around the case study of Carrefour in Russia is to analyse the macro environment in Russia at the time of the case. Opportunities and challenges associated with that environment will also be considered. The best way to understand the macro environment in Russia is to carry out a PEST analysis. PEST stands for the political, economic, social and technological environments. This type of analysis can be considered an external appraisal of the business. The aim of this framework is to supply a reasonable overview of the different macro-environmental factors that affect a business’s strategy.

Pestel analysis consists of environmental factors that lead to the understanding weaknesses and strengths of the organization in an attempt to influence the organization’s success. The macro-environmental factors are political, economic, social, technological, environment and legal.

The hotel chain, Astor Lodge and Suites, Inc., operates 250 properties in 10 western and Rocky Mountain states. The company’s customer base primarily comprises business travelers. In addition, the locations of the properties surround airports, large regional shopping centers, and major highways close to suburban industrial sites as well as office complexes. Projections of 2005 fiscal year forecast a fifth consecutive year of a gross loss for the firm. The estimates include an anticipated $422.6 million in company lodging revenues but a net loss of $15.7 million for 2005. As a result, Joseph James, president and CEO of Astor Lodge and Suites, Inc., initiated a challenging goal for executive management to devise a strategy achieving net profits in two years and sustaining positive growth in the future.

Macro environment is crucial to the development of a company. All the external factors can have huge positive or negative influences on Travis Perkins plc, therefore a better understanding of the environment of the company is of supreme significance (Peng & Nunes, 2007). Among all the analysis tools, PEST analysis is one of the most effective tools to analyze the external environment of a company (Riley, 2012). This part will demonstrate PESTLE analysis of Travis Perkins plc below. The result of PESTLE analysis can be demonstrated in the following table 1.

For my luxury brand marketing analysis I choosed the Four Season Hotels chain, as on my mind it is one of the most successful and well-known hotel chain, providing 5 star service all around the world.

The PESTLE analysis can be used to assess the strategic relevance of the six principal components of the macro-environmental: political, economic, social, technological, environmental, and legal forces. It can be used as a tool by companies to better understand of the macro- environment they are operating in.

The Marriott brand has 30 brands in the hospitality industry under the Marriott umbrella and they continue to expand all over the world. Marriott owns around 4,200 properties in 80 countries, and those numbers continue to rise each year. Marriott describes the brands as “individually distinct and collectively powerful.” Marriott’s brands he brands are broken up into the categories of “Luxury,” “Premium,” “Select,” and “Longer Stays,” and within each category they’re further broken up into “Classic” and “Distinctive.” Diversifying the product line, creating new products, and splitting large stock-keeping units into smaller ones both ensure that the parent brand will evolve to meet the demands of consumers and make it much tougher for the retailer to supplant the species with a store label.

The environment is like a double-edged sword, providing companies opportunities but threats as well. Therefore, in an increasingly hostile marketplace, a systematic and careful environmental analysis is supposed to be considered by companies (Johnson et al, 2011). The macro-environment of a company can be analysed by the framework of PESTEL, which includes six categories: political, economic, social, technological, environmental, and legal (Johnson et al, 2011, Appendix A ).

With this in mind, the PESTEL model was developed to give researchers and practitioners a framework in which to consider the broader business environment. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Furthermore, a PESTEL analysis is a technique that evaluates the potential impact of political, economic, social, technological, environmental, legal factors on an organization. This set of factors represents a broad set of industry and environmental considerations that any organization should make when designing strategic goals

The environmental analysis can be understood with the help of the Porters Five forces Analysis for the study of the internal environment of the company and the PESTLE Analysis is studied for the purpose of knowing the external analysis of the company or to know the external environment of the company(Al-Moneef,1998).

External analysis of general environment will be done using PESTEL which refers to how the political, economic, social, technological, environmental and legal environment affects an organization. Below will be a diagram of PESTEL, followed by a brief explanation of each factor and their examples.