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Internal And Internal Analysis: Jamba Juice Company

Decent Essays

Introduction
Internal analysis refers to a process which involves evaluation of an organization’s resources, capabilities and core competencies and comprises of the organization's strategies, vision, mission and strategic objectives.
Organizational resources
Resources are the fixed assets that an organization has which it uses to carry out its business operations and they include financial resources, physical resources, human resources, intangible assets, and structure-cultural resources. Jamba Juice company has a wide array of resources, for instance, the large number of branches in almost of states of the US and even international presence. This is due to its expansion strategy that has increased its popularity in both the United States and …show more content…

Jamba Juice has developed a sustainable competitive advantage through continuous innovation in its menu to include a wide variety of fresh fruits. This has been affected by weather conditions in some states such as New York due to its specialization to frozen smoothies. This has affected its revenue streams. The distinctive organizational capabilities for instance skilled leadership has made Jamba stand out among the competitors which have helped it to outdo the stiff competition from other restaurants. The distinct state of Jamba Juices among its competitors is firstly due to the human resources that it employees which are customer based, well-motivated with incentives which have made I difficult for the competitors. Secondly, it extensively offers customers innovative products which target a different segment of the market such as kids between the ages of 4 and 8 years.
The company’s presence in over 50 states with its brands in all the state of the US and able leadership for instance under James white who made a turnaround in the company. Franchising of its brand was a key source of its revenue accounting for 96% enabled the company to establish many branches across the US after which it started buying them back to make Jamba Juice a company. Company leadership has facilitated its fast growth both in the US and other countries such as South Korea, Philippines, and

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