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International Business

Good Essays

Brian Cash
Wal-Mart Case Study
International Business

How has the implementation of NAFTA affected Wal-Mart’s success in Mexico? When NAFTA was implemented in Mexico, it was an almost immediate success for Wal-Mart. This was because they lowered and abolished the tariffs that Wal-Mart was required to pay prior to the implementation of NAFTA. With the lack of tariff fees, all of the Wal-Marts' in Mexico have been able to offer the “Every Day Low Prices” that we Americans are used to. The Mexican population has other retail options, but none offer the variety of products at the prices that Wal-Mart can offer them. Prior to NAFTA, Wal-Mart was having strong levels of success all over Mexico, but was taking a huge hit as it …show more content…

Wal-Mart is still successful but the due to NAFTA and is a successful business model for other companies to follow. If other companies such as Target or K-Mart tried to venture into that market they could be just as successful, but would still be competing against Wal-Mart’s enormous scale.

3. What have Comerci and Soriana done to remain competitive? What else do you think they need to do to remain competitive in the future?

Comerci and Soriana were once the staple consumers flocked too. This was of course due to the lack of many other options available to them in the market. Wal-Mart of course came in with their “Every Day Low Price” guarantee and that changed everything in Mexico’s consumer market. Both companies reacted by trying to lower their prices in order to compete with Wal-Mart, but the mega-business that is Wal-Mart has a much deeper wallet and was able to firmly grip the market with its buying power. Mexico retailers use a different pricing structure known as “high and low”, rather than lowering the prices they offer sales or deep discounts but still cannot compete with Wal-Mart’s pricing. (Daniels, Radebaugh, & Sullivan, 2013) So Comerci, Soriana and Gigante formed a purchasing consortium that allows them to negotiate better pricing from suppliers. This collaboration known as Sinergia, ran into problems with Mexican regulators and the consumer product council. These agencies feared that Sinergia would use its

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