International Festival Management

This report also covers the nature and characteristics of a given segment of the leisure or events industry, what economic impact towards society using PESTLE to specify these aspects and also what skills required of managers in the segment mention on this topic.

Contextual factors in events management refers to different characteristics that can play into the way that events are conceived, planned or delivered. These characteristics can impact the success or failure of an event and therefore need to be taken in consideration throughout the events planning process. They can be categorised into six main areas including social, environmental, legal, political, physical, technological and organisational. Using The Sydney Gay and Lesbian Mardi Gras (SGLMG) as an example, I will identify three of these contextual factors that would need to be considered when conceiving, planning and delivering an event such as the Mardi Gras.

The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the

The festival which already receives funding from major companies, can seek out new music focused company sponsorship's that will provide aid for the costs of the concerts. The last opportunity for the festival includes the role it can provide in educating the local youth about local cultural music, theater, and arts. Many may grow up to have a strong appreciation towards their own communities’ festival.

Central Idea: Festival culture has transformed into a global phenomenon that began in the 50s-60s.

This really makes the people at the community find the sense of pride and ownership and encourages local people to participate at the festivals not only as audiences but also as volunteers or staffs. For example, some venues for the festival are churches located at downtown, and local people are familiar with those places; therefore, they have the sense of ownership when they work at that venue and they will have great passions, which will lead to the success of the festival too. Also, those local citizens are stakeholders to the organization. For the Lotus Blossoms event, which is a program that helps children to get involved into the arts, the parents and schoolteachers can be the stakeholders and schools can develop a partnership with the organization. The musicians make up another big part of stakeholders, and some of them keep coming back each year, which indicates that there is a strong partnership between Lotus and those great artists. Those sponsors keep supporting Lotus is another major part of stakeholders. Without those stakeholders’ contributions, it is hard to make a festival or events come true. Maintaining good partnership with them and listen to their advices and suggestions is one of the key to keep the organization fresh and

Additionally, planning and coordination should always operate together to assist in the daily logistics as noted with Tough Mudder event managers when they are in other countries (Damster & Tassiopoulos, 2005). Alternatively, in South East Queensland, conducting event research and analysis has been beneficial in attracting sponsorship from both the government and other charitable organizations. The organizations' focus attracts a huge target audience by marketing themselves and offering various forms of entertainment. Site selection is another important aspect of event management that cannot be downplayed. It determines the acquisition of necessary permits that help in catering services and another arrangement of important décor as evident with Tough Mudder in

The proliferation of events, and event-producing agencies, has resulted in the need for the performance of events to be evaluated more stringently. Event managers and planners are now being called upon more often to prepare comprehensive post-event evaluations with detailed accounts of the impacts of the event. As many special events require financial assistance from governments and businesses in order to be staged, post-event evaluations are required by such agencies that need to assess the value of their investments. Evaluation is also required by event organisers who need to justify their activities to a diverse set of stakeholders, which includes sponsors, funding agencies, economic and tourism development agencies, special interest groups, and the

Also, DCMS built on Our Promise for 2012, in which the fifth promise was to demonstrate the UK is a creative, inclusive and welcoming place to live in, visit and for business. To achieve this promise, DCMS stated the plan that make the most of the long-term tourism benefits that the Games will bring nationwide (Our promise for 2012, 2015). As the nature of international tourism is exported service and goods, which has a significant proportion of economic outcome in tourism industry, this paper is aimed to analyse the impact of 2012 London Olympic Games on the inbound tourism in London and the UK. The impacts of the 2012 London Olympic Games on inbound tourism can cover a wide range of aspects, including service improvement, infrastructure improvement, star-hotel increase, tourist flows and so on; nevertheless, this paper will only focus on two aspects: overseas visitor arrivals and spending and destination image improvement.

The main aim for the first step, was to find the organizations for these events, as well to set up the example of invitation letters to the organizations.

In this chapter we will discuss and analize about the Social & cultural impacts of Glastonbury festival. As we know, The Glastonbury festival is a largest open-air music and performing arts in the world so it has considerable influence to people about social and cultural.

In the past few decades there have been many developments in the live music events industry, which have led to live music events growing to be global events. (Goldblatt, J., 2002) There are several reasons for this development in the music events industry, many of them closely connected to developments in other sectors that influence the business of live music events. In this essay we will discuss the commercial, social, legal,

Olympic Games, as a global event, any Olympic Games will have a different impact on the environment, society, culture and economy of the host city and country. Especially since the 1980s, with the scale continues to expand, the impact of the Games on the host city and country of more concern. Another important issue will be social communities. For Olympic Games host city, it will has lots of change, like environment, social communities, local economic, etc.… But the host city still got something attractions and cultural staff. For example, Canada Whistler Winter Olympic Games, First, because of economic development, job opportunities increase, leading to increased consumer demand. Second, the Olympic Games will have a great demand for

Ultra Music Festival (UMF) is a yearly open air electronic music celebration that happens in March in the city of Miami, Florida, United States (DURAN, 2013).In this report I have analysed about the ultra-Miami festival event in USA and what is behind the success of the event. Events rarely succeed or fail it is totally depending on the scheduling and who all are the stakeholders are supporting the particular event. For a successful event there are several potential goals to satisfy and a plethora of stakeholders to involve (Presenza, 2012). Festivals are mostly unique in the events sector how the stakeholders are involved in the events. Media is mainly involved in a group way in television and

The reach of our Festivals is expanding rapidly, but we are also retaining the partners we have developed over the years. This year we have hosted more than 40 festivals in 15 states and 5 foreign countries, reaching more than 5000 students. Of these, 22 festivals were hosted by new partner institutions. We have also received more than 70 inquiries about Festivals