International Marketing Pl Marketing Strategy, And The Factors That Influence It Goes Globally

1339 WordsMar 19, 20166 Pages
Introduction The case study is going to analyze is about Teavana how to goes globally and develop an international marketing plan, and the factors that influence it goes globally this including competitors, customers and cost. The company was founded in 1997 with a motive to use the best leaves make the best tea that will focus on the trend of rising realize of preserve health and nourish of life. Until now with a growing potential market of premium tea stores that emerging in the US market. The company aimed to be the best in the chain of premium tea that was not implement conventional marketing but they are practice into both online and in store. The case will emphasize the marketing strategies and the options of growing globally, that aimed to different global market and make different success of the different market with diversified productions. Partnered with Starbucks help with Teavana offer Lattes, iced teas, brewed teas and loose leaf teas. Through this way Teavanas has introduced thousands customers to new experiences in tea. In this case, in order to launch in International market, Teavana sales growing stable and accepted a $620 million offer from Starbucks. After researches the company found that own growing demand for premium teas in the International market, so It had to make a plan for going global, especially in China. Executive Summary Bellow is a SWOT Analysis of Teavana will help us to visualize the scenario in the company was which can better to

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