International Marketing Report

The potential threat of new entrants is low as it costs high when it comes to producing a high performance car. The barriers to entry present a low threat to Porsche when it comes to a brand that could immediately match and threatens Porsche’s current brand and market share. The lack of research and development, the technology that was hone throughout the years for Porsche and the Brand recognition that was built throughout the years pose as a difficult and near impossible for any new brand to come into the market and have such an impact.

The BMW brand and its subsidiaries attempt to create value for the costumer by differentiating themselves from the rest of their competitors. All of them: BMW, Mini and Rolls Royce want to project an image of luxury and exclusiveness, thus creating enough customer value that they are capable of increasing the prices over the real market price; in other words their selling point is high quality in exchange of high prices. The only one that differs from the rest is the BMW Motorrad, their motorcycle company, as while it also counts itself in the “high quality – high price” market, the other vehicles BMW produces are targeted towards a successful and middle age people market, while their motorcycle campaign targets a younger customer segment by projecting an adventurous, energetic and free image. It is also arguable that the Mini segment tries to identify itself more as just being different or eccentric rather than to project a high social image in order to differentiate itself, but, then again, it is a “high quality – high price” product.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

They started producing cars in 1928, after starting out as a motorcycle and airplane producer. (Kiley, David (2004) (Darwin Holmstrom, Brian J. Nelson (2002). During the second World War BMW returned to producing mainly aircrafts and temporarily ceased car production altogether until returning to producing luxury vehicles in 1951. (BMW AG, 2015) Nowadays BMW is known for its luxury and high quality motor vehicles and is subsequently part of the “Germany’s Big Three” together with Audi and Mercedes. (Autocar, n.d. Web. 12 Mar. 2015) Their mission statement states “The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality." which underlines BMW’s goal of producing high-end cars of the highest quality. (RetailIndustry. 2015.) The BMW group - also known as BMW AG - has several subbrands, namely: Mini, Rolce Royce, BMW Motorrad and BMW which is again divided into BMW M and BMW i. (BMW Group : Brands. 2015). For the purpose of this report the sub brand BMW is the main focus, meaning the cars sold under the BMW name only, subsequently more insight is given into the BMW i-series when looking at the international marketing activities. The BMW i brand was established in 2011 with the purpose of creating electric cars with an emphasis on sustainability. (Capital Company. 2015) (BMW I :

BMW adopts differentiation strategy that gives unique qualities and valued by customers. In car manufacturing industry safety, style or efficiency can differentiate the competitors. BMW and Nissan are top in car market, and their ways are different for example, brand image and values. BMW offer price premium for their products because of high quality and innovation that is valued by customers. According to Calne, J (2015) express the value integrated by BMW, is the uniqueness of the product that approve them to charge a premium price for it. BMW prospers in differentiation strategy and has the following internal strengths. BMW have leading scientific researchers and innovative team that gives them reputation in car

Include a list of information sources that you used and a brief summary of the information provided.

In this assignment I will select 2 countries as the potential international markets to be targeted by TTNQ.they are india and dubai.

After reading the "Direct Mail" article posted in our course, discuss three things you learned related to online giving trends of donors from different generations.

Cars and trucks, you see them ordinary; you most likely own one. There are numerous likenesses and contrasts in such angles as their appearance, favorable circumstances and disservices, and their general speak to the customer. As you might know, autos and trucks are made for totally diverse identities. In this paper, I would like to advise you of a superior comprehension about cars and trucks. On the off chance that you are baffled on which to buy I trust this rectifies it.

The premium beer segment is poised to grow at around 10% per annum and in the past year itself the growth of the premium beer has been at 9.1% by volume. (Appendix A: Exhibit 2)

International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world. • To provide better life and welfare to people from different countries of the world. • To provide assistance

BMW stands for Bayerische Motoren Werke. It is a German based automobile manufacturing company. It was founded by Franz Josef Popp in 1916. BMW’s headquarters is in Munich, Bavaria, Germany (SECOND CITE). With 105,876 employees as of 2012, BMW is one of most admired, respected and trusted automobile manufacturers. BMW traces its roots back to Karl Rapp and Gustav Otto. In the year 1916, Gustav Ottos company merged into Bayerische Flugzeug-Werke AG (BFW). In 1917 Rapp Motorenwerke company became Bayerische Motorenwerke GmbH, which was converted into a Limited Public Company in 1918. BMW AG then transferred its engine operations- including brand names- to BFW by 1922. BFW was founded on March 7 1916. Therefore BFW’s founding has gone down as BMW’s founding date. The BMW logo represents the Bavarian state colours. At first BMW started out as a engine manufacturer but by 1928 it became an automobile manufacturer. ( FIRST CITE)

Introduction: It has always been the desire of BMW to create automobiles of unmistakable identity. As you can see by the price of one, this has posed no problem to them over the last eight decades. But what you cannot see is the one thing that has always been true about BMW automobiles both in the past as well as in the present: a BMW is always "the ultimate driving machine".

As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.