Internet Marketing

MKTG 364 – Internet Marketing: Your Article Presentation # 1 is due this Friday, September 11th. Let me know if you need to contact a tutor to help you to complete

Gurbreet Raj Cambridge Regional College, Nottingham Campus OTHM Level 7 Diploma in Tourism and Hospitality Management Student Registration number: Unit 6: Advanced Research Methods Research Proposal ………………………… …………………………………………………… 1 1. Marketing and Online Marketing …………………… …………………………………….. 2 1.1 Marketing Definition ………………………………………………………………………. 2 1.2 Online Marketing Definition ………….

SB Internet Marketing is a full-service digital marketing agency that is located in Pittsburgh, Pennsylvania. This digital marketing agency has more than 10 years of internet marketing experience. SB Internet Marketing provides a full spectrum of internet marketing solutions. Their services include internet consulting, internet marketing, online advertising, pay per click, search engine optimization – SEO, web design, web hosting, and web traffic analysis. SB Internet Marketing creates smart, strategic and targeted organic search engine optimization plans from where their customers get real results. SB Internet Marketing can make businesses expand. Their internet marketing services will help clients boost the sales of their products or services.

(D1) a detailed case study of a selected business showing how they use internet marketing to achieve their aims and objectives.

Internet Marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to for direct sales, as well as sales leads from websites or emails. Today, Internet Marketing is evolving into a broader mix of components a company can use as a means of increasing sales.

Internet marketing is a channel that expands business-to-consumer interactions and allows firms to target special interest consumers. In this method, internet marketing can reach a target audience with websites, search ads, display ads, and email (Kotler & Keller, 2016). Designed properly, easy to use websites can attract consumers, share information, allow purchases, and encourage repeat visits (Kotler & Keller, 2016). Search ads, whether paid search or pay-per-click ads, and display or banner ads are enablers to gain consumer interest where consumers can click to be directly linked to websites or products (Kotler & Keller, 2016). Similarly, email marketing is an inexpensive method to target consumers. One advantage of online marketing is that firms can tailor the message to engage consumers with special interest (Kotler & Keller, 2016). However, consumers can ignore search ads or display banners, which is a disadvantage to the online format.

This paper will focus on the marketing techniques used online. For this purpose, three websites have been chosen namely Masters Home Improvement, Bunnings Warehouse and Home Depot. The functionality of the online marketing of these three websites will be evaluated and summarized here and recommendations will be made for possible improvements in different sectors of the website functionality for Home Depot. The recommendations could include aspects like the usability of website, its accessibility, the extent user oriented content on the website, the possible site or page design issues, the aspects of customer relationship management (if and where applicable); the aspects of site promotion as well as the overall provision of service quality. In the first section we will provide an overview and summary of the three chosen web marketers and follow that with specific recommendation for home depot.

Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The internet and other digital media such as digital television and mobile phones enable new forms of interaction and new models for information exchange. A useful summary of the difference between theses new media and traditional media has been developed by McDonalds and Wilson they describe the 6 I’s of the e-marketing mix. The 6 I’s are useful since they highlight factors that apply to practical aspects of the internet marketing such as personalization direct response and marketing research but also

In any given month, more than 1 billion users worldwide log on to Google to search for information. More than 1 billion users open their Gmail accounts, and more than 1 billion users are watching videos on YouTube. These users are rapidly consuming online content from small businesses and content producers around the world.

Just like production, service industry is also a vast plot that has its own keen interests and points, though different from production processes but equally important. Similar to production, services also have procedures, and each of them must have to be done properly, at right time and with right care. And these steps, procedures, follow ups need to be defined and recorded properly by the service providers. And here the term helpful, is THE SERVICE CONCEPT.

As a part of the promotional mix, internet marketing can help build the brand image, spread product information and keep in touch with customers. Moreover, it is really convenient and easy to use with electronic devices, such as computers, mobile phones, iPads, etc. Customers can get product details and buyer’s feedback through social media, official mobile apps and website pages. It only takes a few minutes to catch consumers’ eyes and motivate them to make a purchase decision, so if a company holds the trend of internet marketing, it will gain a huge profit. Therefore, companies need to understand how the internet marketing works and how to use it to gain benefits.

o Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.

Finally, I want to thank my parents and my friends whose influence and inspiration has enabled me to complete this report. At last I shall be grateful to those persons who read this report and who shall get benefit from this report at present and in future.

So, my co-worker and I are sitting in the van at work brainstorming about how we can make more money and have our happy ending. We also had a heart to heart discussion on how we are going to retire on Social Security and our pension and keep up our style of living. We quickly concluded that it was not possible. Ever the optimist (me) and ever the realist (her), we started to look online for answers since that is where the solution to everything can be found these days.

• Focus SMM has immense importance as it will help Flipkart to create unique perception about themselves and this will lead to brand advocacy,