Internet Marketing Relevance and Consumer Attitudes toward Internet Advertising

Online advertising must go beyond affiliate marketing and display ads increase page views and attract a larger audience. Search engine marketing “represents nearly half the total online ad spend in the United States, with $12 billion in 2010 and projections of $24.45 billion

For any Internet user, it’s fairly easy to see advertisements undoubtedly plaster the Internet. Many websites depend on online advertising as a main source of revenue to help keep their websites afloat. In a study entitled “ “ by Jesse Holcomb and Amy Mitchell, the two detail the role of advertising for news media, particularly on the Internet news media sources. “Advertising . . . accounts for the majority of known news revenue—a little over two-thirds” (Holcomb, Mitchell 2). When one considers that “as an industry, news in the U.S. generates roughly $63 billion to $65 billion in annual revenue”, two thirds is a colossal margin (Holcomb, Mitchell

58.01— Analyze the types, advantages, and disadvantages of Internet advertising (interacting personally and wireless network).

Two specific advertising methods used are called Performance advertising and Brand advertising. Performance advertising delivers relevant, text-based, advertisements that users click-on in order to directly engage with the advertiser. This is done though an “auction-based advertising program” called AdWord. Through this method clients (the advertisers) pay Google in a “cost-per-click” base. In other words, it recognizes revenue every time, and only if, a Google user clicks on a client’s advertisement. On the other hand Brand advertising uses videos, text images etc. which runs through different devices and reaches specific audiences. With this method, which seeks to promote brand recognition, revenues are recognized through “cost-per-impression” basis. The cost-per-impression approach means that the client is billed “based on the number of times their ads display on Google websites and Network Members’ websites. ” (Investor, 50)

Online advertising is a method of promotion that uses the Internet and World Wide Web for the spoken determination of delivering marketing posts to invite clients. Examples of online advertising include contextual ads that seem on search locomotive results pages, banner ads, in text ads. Rich Media Ads, Social network advertising, online ordered advertising, advertising networks and e-mail marketing, involving e-mail

The online advertising industry made an estimated $49.45 billion in revenue in 2014 and this number is projected to grow jump to $83.89 billion by 2019. Also, spending on Digital advertisements has been estimated to rise from $145 billion in 2014 to $253 billion by 2018. Even with competition from other small companies, Google is most likely to continue as one of the main players in this thriving online advertising industry in the years ahead. (Cardenal, 2014)

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Advertisement is nowadays necessity and not an option. Advertisement plays a vital role in present world and is not limited to any particular sector. And is also not limited to any age group. It also help gain popularity. My article talks about Advertisement.

Saumaya Singh et al (2013) work on Consumer buying behavior and E-commerce-A Indian Perspective; studied Online shopping .It has brought a remarkable change in the buying behavior of consumer who was earlier shopping in market places. India has a huge oppurtunity in future with a huge young population and is among the top five countries in terms of Internet users. The shift of consumer buying from market place to market space is challenging for both consumers as well as online

Online advertising have an entirely new range of targeting capabilities. This mean that online advertising have specify their target market. They can focus on users from specific companies, SIC codes, or geographical regions and nations, as well as by time of day, computer platform, and users. They can target using the database that serves even target based on a person’s personal performance and actual behaviour’s. This mean that online advertising play a big role in the advertising industry compare to online advertising of SMME’s

In an intensely competitive market, how to satisfy a customer’s demand and make an efficiently advertisement are very important for e-commerce and e-business.

The growth of technology within new generations of society has created new tendencies in which the use of different channels that distribute information online like, social networks, or virtual blogs have been the main target used by advertising to “shoot” at people with images of brands to indirectly attract the viewers to like a certain type of product and style. Therefore, depending on what type of audience is being targeted, advertising will be different from one category to the other.

Becoming a multinational technological company is difficult and requires large starting capital. The web browsing and social media battlefield is an incredibly challenging space of business to enter and that is evident simply by looking at the number of large established conglomerate competitors in the market. Almost all of the major online sites, services and tech companies are all profiting from the same need. The need for advertising space. With billions of people on the web globally, the internet as an advertising medium is by far the best way to reach a particular target market and has new ways to track data and spending habits revolutionizing the way advertisements are dispersed throughout the general public. The niche of google and yahoo in the past may have been the search engine but now their biggest contenders are not only other web browsers but any ad revenue generating site. To the untrained eye, Google

As the world wide web continues to become more prevalent in everyday tasks and the internet continues to evolve, so does the world of advertising. Everyone encounters some form of advertising daily, with the most common being internet advertising. According to Patricia Garner, “internet advertising is by far the fastest-growing medium.” She continues by stating “improved advertising formats make Internet display more interactive and effective, with consumers more likely to view, remember, and interact with them than older formats like TV, radio, and print media. Also, technological advancements in media buying space are helping advertisers to reach the target

Since there is an amassing number and variety of business that exploit the opportunities presented by e-commerce, consumer attitude should be taken into account. The e-commerce market has grown in several courses, from the emergence of search engines and Internet-based business portals, it flourished into cater two different directions. Business to Customer (B2C) and Business to Business (B2B) e-commerce segments have emerged (Mahadevan, 2000 as cited in Han Wu, 2010). Organizations that began to operate in the Internet market platforms became interrelated similarly and were able to created valuable and unique propositions to drive the market forward.