Advertising And Advertising

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

Nowadays advertising has been a big deal for children, because it can lead children to adopt certain consumer behavior which can result in negative impacts on children’s physical and mental health. Marketing directly to children is a factor in the childhood obesity epidemic, it also encourages eating disorders, previous sexuality, youth violence and family stress and contributes to children’s diminished capability to play creatively. Marketing children is a huge business because they are an easy target. In the following articles I will talk about how there is different types of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age.

Since the mid to late 1900’s, the advertising industry has taken off and found new ways to persuade consumers to purchase products. As is the case with most things nowadays, social media has been a monumental part in the above mentioned forward progression the advertising industry has faced. Therefore, given the modern day advances of technology, social media and advertisers have found it increasingly more easy to join forces along the journey of fusing consumers into one massive cache. However, regardless of new advances, analysts have made an abundance of shocking discoveries that besmirch advertisers and their work in recent decades. As Jack Solomon wrote in his article, “Masters of Desire: The Culture of American Advertising”, “if

Statistics show that today companies spend nearly $17 billion annually marketing to kids. This paper will explore the effect that advertisements have on the growing mind of a child. It paper will support the view of the video “Consuming Kids” in the context that yes in fact advertising to children is a social problem and that adults should understand the seriousness of this matter; and they should also take steps to help the change the environment that their children are part of in-order to build a healthier future for them. The first section of the paper will take glimpses into early, tween and teen ages of a child and examine the social effects of technology and advertisement. The second section of the paper will discuss the

Advertising is nothing new, but with advancements in technology advertising has become much more extreme especially for the younger generation. In the article “Internet Food Marketing Strategies Aimed at Children and Adolescents” discusses all the ways in which advertising is ubiquitous among children:

Sex, indecency, violence, danger, disaster and death. These are topics that catch the eye of the average person. They catch our attention because they interesting subjects. They intrigue us. They spark our curiosity. They also raise a lot of controversy. Companies will use these words in their advertising to grasp the attention of all viewers. In this day in age advertisers will stop at nothing to get an edge on their competitor and will use such topics as sex and death to get ahead. Today, in this paper I will using the example of sex in advertising to portray this controversial area and exploit it's problem areas. Sex and indecency are very mature areas and should not be used loosely. In today's society almost anything

“Marketers see children as a future — as well as current — market and hence brand loyalty at a young age”(Global issues, 2010). Marketing is a complex scheme which benefits the industry to develop consumers however, the society does not understand the outcome it can cause in the future. All around the world, many kids are produced in the consumerism trade through the trademark of marketing industry and lifestyle the society has embraced into the children lives today. This paper will explore the causes of how marketing affects children and this will affect the generations to come in the future which disappoints the parents and generates the parent’s way of raising their kids without the exploitation of the social media. I will argue that the generation of marketing has filled an appalling influence to youths today, marketers have urbanized a society of advertising to kids that can affect their future and they analyze the facts that are directed to them which provokes them to evaluate the believability of marketing. The first part of the paper will focus on the impact the marketers create, negative affect which is imported to the kids. The unethical approach of marketers are taking away their childhood, by manipulating them from such a young age.

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

Advertisements are everywhere, and there seems to be no escape from them, whether it is at home or on the street. In recent years, more advertisements have been targeting the youth of society, more specifically children thirteen years and younger. Children are targets for ads because they are the most impressionable, and therefore can and have been exploited for a profit by large corporations for many years. For these following reasons, I believe that the marketing to children is a social problem and actions must implemented in order to protect the future generation. I will discuss how children have begun to change socially due to what is displayed in advertisements as well as how ads could be a leading cause to child

Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels ("US Total Media Ad Spend Inches Up, Pushed by Digital - EMarketer."). Besides, the increasing concern from the businessmen who spend a lot of money on advertising, there are also a rising number of customers who have highly prone to choose a product while being affected by advertisements. For example, the advertising that children view daily works -- 84 percent of parents take their kids to a fast food restaurant at least once per week (Davidson, Jeremi. "How Are Teenagers Affected by Advertisements for Fast Food?"). In addition, some advertising strategies will cause some social problems, such as advertising some products which will undermined health. Given the fact above, the increasing investment of advertisements is the debatable exigency. The research questions which leaded me to investigate are listed as follow: Is the huge investment of the advertisement worthy? And what kind of advertising strategies should be applied to

The digital age has placed the power firmly in the consumer’s hands and also provided the means for those demands to be met. Modern day companies including car producers such as Ford create products based on the individual customer’s requirements. The colour, size, additional features and tyres can all be selected in advance, before the design is sent to the place of manufacture. Just in time production methods mean that this process can happen with immense speed and the customised product can be ready to drive within a matter of hours. This alteration in consumer buying patterns means that now instead of selling an individual product, advertisers are conveying a lifestyle and ideal for consumers to aspire to. The individualisation people feel through digital means that there is a far greater desire to convey a sense of self. After all, as the world gets bigger, it becomes harder to stand out from the crowd. Many brand’s strategies have fed from this insight in the past and through shared aspirations, values and style, create loyalty to the products, which become status symbols. Social media and blogs in particular, feed this ever increasing approach to advertising.

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

As a viewer and consumer of media, I constantly see sex or the image of perfection used to sell a product. As a man however, I see many different commercials where I am the target audience. These commercials, which usually sell supplements, clothing, or hygiene products purposely use large muscular men to appeal to us emotionally. This is to insert the idea into our heads that if we use the product that these muscular men are using, we will be just like them. It is common knowledge that this practice is normal, but is it ethical? How does it affect men from an emotional standpoint? I want to know if men are affected by the impossible standard advertising sets for us. Do men value themselves less because of it? How does advertising effect an individual’s self-esteem and self-confidence?

Each day we are constantly barraged and hounded with the promise of a better way of living. It doesn’t matter whether you are the epitome of egotism or the embodiment of inhibition, the advertising industry has honed a sure-fire way of nit-picking at your insecurities and luring you into a trap designed to offer immediate, yet short-lived, satisfaction. As adolescents, we are attached at the hip to all forms of social media and are naturally subjected to endless streams of advertising, whether we realise it or not. Do the words “Fit-Tea” ring a bell at all? On average, it is estimated that teens are exposed to thousands upon thousands of ads each day, a factor that advertisers happily use to their advantage. While we may not think it, we adolescents are an easily-targeted and influenced demographic due to our disposable incomes and insecurity, advertisers often preying on our basic human need to feel accepted. Being such easy targets, we are exposed to advertisements on virtually every platform imaginable: whether it’s on Facebook, Instagram or even (though much less likely nowadays) reading a magazine. Such is the case for this ad for L’Oréal Nude Magique Foundation found in Dolly Magazine. Upon absentmindedly flicking through the magazine and stumbling upon this feature, I found myself unexpectedly drawn to the ad, but by analysing this ad using the AIDA model (Attention, Interest, Desire, Action), the exact reasons why and how this ad managed to capture and hold my

Advertising is an effective means to get information about a product directly through to the consumers, and with the advent of smart phones and social media it has evolved dramatically. Prior to social media an advertiser must have made direct contact with a potential buyer or had to purchase signs or commercial slots on television. Now a majority of young adults in the developed world have smart phones that are linked to their social media. This increases the potential pool of consumers by placing a digital advertisement on a social media site. This can have positive impacts for companies wishing to expand their customer base, but also it is a draw back for the consumers who are constantly assaulted with ads about items or services they have recently viewed in another browser. Television commercials are still very prominent, but social media advertising can reach a larger number of people per dollar. For example, a company could purchase ten minutes of advertising for one channel on television and the consumer pool is the only the viewers of that channel during commercials. However, it would be more cost effective to have an ad run all day on a social medial site such as Facebook or twitter.