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Internet Marketing (Research Design Report Include)

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Research Statement This report will asses the effectiveness of various internet marketing

approaches effecting profitability.

Purpose

The purpose of this report is to explore new strategies that have emerged resulting from companies marketing their products on the wide range of the World Wide Web.

Background and Significance

The World Wide Web was invented in 1989 by Tim Berners-Lee (“World Wide Web,” 2006, Para. 1). He started a whole new way of doing things in business. Companies now can use the power of the internet to sell their products. Today thousands of sites can advertise their goods on websites such as Myspace, Facebook, and such search engines like Google. Many of these sites offer free …show more content…

2). There are many different ways to catch and pull in the clientele that a company is searching for, but before choosing what type of internet marketing approach is best for the company’s money, the marketing team must know some basic steps. They should start off by finding a target market and look into regional ad buys, also they ought to research discounts that internet sources are offering (“Advertising isn’t cheap,” n.d., para.1-4).
One good way to start is by advertising on large search engines such as Yahoo, Google, and Web Crawler. This is called paid keyword search and contextual adverting, but much larger known as SEM which is the abbreviation for Search Engine Marketing. This is an ideal way for the small businessman or business owner to get the most bang out of his or hers buck. A business owner can buy little ads that come up when one searches a related topic to their product. For instance, a company is specializing in manufacturing windows and siding. If a person is looking to replace their windows or siding and is searching a search engine to figure out how to go about doing it, when that person enters the keyword “siding” a little ad for that company specializing in that product or service is going to come up. SEM adverting is a fast growing way to advertise. It is so fast that

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