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Introduction . A Mass Media Effect, As Defined By W.J.

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Introduction
A mass media effect, as defined by W.J. Potter (2011), is “a change in an outcome within a person or social entity that is due to mass media influence following exposure to a mass media message or series of messages” (p. 903). Simply put, this is when a medium - in this essay, a motion picture - changes an individual’s or group of individuals’ cognitions, attitudes, beliefs, affects, physiology or behaviors. Since its conception, film has been used as a way to entertain, educate, or influence the masses. Princess Mononoke, or Mononoke-hime in Japan (1997), is a Japanese animated film which teaches its audience that, despite many green aesops which suggest otherwise, the conflict between the preservation of nature and the
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Other social entities, such as the main demographic audience of this movie, are similarly affected as Princess Mononoke takes care to delve into the reasons of Lady Eboshi, a perceived antagonist, in order to humanize her and her decisions. By portraying both opposing sides from each of their own viewpoint, we are able to understand that neither side is inherently good or inherently bad. This essay will discuss Potter’s outcomes to analyze the social effects of Princess Mononoke on its audience.
The Anti-Conflict Effects of Princess Mononoke
Princess Mononoke as a Mass Medium
Princess Mononoke is a Japanese animate film produced by Toshio Suzuki of Studio Ghibli. It was written and directed by Hayao Miyazaki, an internationally acclaimed animator. According to IMDB, Princess Mononoke’s production companies are Studio Ghibli, Tokuma Shoten, Nippon Television and Dentsu Music and Entertainment (“Princess Mononoke,” 1997). In Japan it was released by Toho on July 12, 1997. Shortly before the premier of Princess Mononoke, Disney and Tokuma Shoten Publishing made a deal that Disney would internationally distribute Tokuma 's Studio Ghibli animated films. Therefore, for North American distribution, it was dubbed into English released by Miramax, an independent operating unit of Walt Disney Studios, on October 29, 1999. The production budget of the film was $23,500,000. Its gross income
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