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Introduction. [Describing The Organization And Industry].

Decent Essays

Introduction
[describing the organization and industry]
Strategic Vision Statement: By taking care of our people and planet, using innovation and technology, we strive to deliver variety with value in athletic footwear, to inspire recharging walks, daily runs, and sports enthusiasts competing; BOCK, the global gear of today, tomorrow, and beyond.
Problem Statement
[one sentence, possibly two – written last of everything]
SWOT Analysis
Examining potential internal helping strengths and harming weaknesses, and potential external helping opportunities and harming threats, the basic SWOT tool was where this analysis begins. (Exhibit 1).
I am proud to say our management team had quite a few strengths since 2010. We ended year 2018 with record …show more content…

Looking forward, we have quite a few areas that will be great opportunities to grow our business. We started off with 3000 retailers in North America and Europe-Africa and 1500 retailers in Asia-Pacific and Latin America. We were able to grow our business to include 4494 retailers in North America, 4490 retailers in Europe-Africa, 2205 retailers in Asia Pacific and 2531 retailers in Latin America. A Bock continually gained more market share. For years 2011-2015 our internet low was 23.7% and wholesale low was 17.97%. We grew this and for years 2016-2018 our lowest share between the two was 29.47% with our high at 40.42%. Our overall internet growth from 2010-2018 was between 13.31% and 15.47% with our wholesale growth between 7.31% and 11.46%. We used the currency exchange rate to our advantage and opened a plant in LA because of the tariffs that were taking away from the exchange rate benefits. We were able to save even more in the exchange when we built in Latin-America and no longer needed to ship overseas. Through the years, we’ve played with corporate responsibility and citizenship, paying attention to what effects it had on our standing. We’ve learned that putting money into our employees and having a positive impact on the community we are a part of is important to our rating, placing us mostly in first or second place until the past year. Going forward, management will need to address some threats but with

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