IP Strategy for Greentech Ltd in the area of Low Carbon Technology
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IP Strategy for Greentech Ltd in the area of Low Carbon Technology Executive Summary
Modern businesses cannot survive if they are unable to create, exploit, while at the same time ensure that Intellectual Property (IP) is protected; R&D efforts would be compromised, as well. In addition to the expertise provided by professionals, it is nowadays important for organizations to have an IP strategy, or an IP portfolio management process that is aligned to their business processes (Shultz 1996). A clear Intellectual Property Strategy is of significant importance as an organization seeks to develop and exploit
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The proposed IP strategy is aimed at enabling Greentech Ltd to maximize its Research Division innovative outputs. Additionally, the strategy is targeted at enabling the acquisition of innovative ideas and research outputs of persons who are not employed by Greentech Ltd, and facilitation of entry of such ideas and other new ideas into the market at a faster rate. The paper is divided into three parts; Part I offers a brief background of Greentech Ltd current IP holdings and status, Part II outlines recommendations with regard to how Greentech should manage its current Intellectual Property Portfolio, while Part III describes a high quality IP strategy that Greentech will rely on in the management of any future innovations, especially in the area of Low Carbon Technology. Part One: Background and Introduction
Background
Greentech Ltd at present has various Intellectual Property holdings; it has, over the years licensed various technologies, specifically, it holds 20 licenses, from other parties as a way of enhancing its research projects. The company continues to pay, as is contained in the licensing contracts, royalties for all the 20 licenses; however, some of those IP holdings are no longer needed. Greentech Ltd has in the past
Therefore, Cycloplatform have the potential to seek a standard patent to reap the benefits of a twenty-year monopoly despite the process being long, complicated and costly. However, if Cycloplatform is pushing for an earlier launch of the bike sharing service and given the low levels of capital an innovation patent would suffice as they are cheaper and much quicker to process. Even with an eight-year monopoly Cyclopatform could still have sufficient time to establish itself as a major player in the bike sharing industry. The innovation patent is also advisable if long term prospects of bike sharing is rather vague and subject to consumer demand as potentially the business could close before the standard patent expires. Ultimately, it depends on the amount Cycloplatform has invested into research and development, Cycloplatform’s confidence in its future prospects, current short-term strategies and capital adequacy levels which would direct which patent the company would applied for but an innovation patent is recommended. Furthermore, a patent established a strong proprietary position could help attract investors who would provide capital to assist in inventory setup costs, marketing and distribution and other expenses. In addition, a patent would attract recognition in the
This course for juniors and seniors explores firm strategies related to innovation and technological change. We focus on how the success of technological innovations—new products, processes, and services—depends on the firm’s business model. Other key topics include intellectual property rights and the management of technological uncertainty through organizational arrangements such as corporate venturing, spinoffs, and alliances.
Technology Strategies for New Product Development Rationalist approaches to technology strategy, such as that of Porter,1 view technological innovation as a relatively unproblematic aspect of corporate strategy. This article will attempt to show that the development of new products by a rm is a more complex, dynamic and uncertain activity than this, dependent for success on organizational as well as technological factors. It will be argued that strategies for technological innovation are, by implication, risk management systems. Here we are referring to the introduction of some means of control over the cost and direction of new technologies,
After analyzing the alternative solutions, the best solution for the Green Giant Company would be to gradually move the plant operations to Mexico. By gradually moving the plant to Mexico would allow the company time to make plans for the Salinas’ residents. Green Giant can create workshops to help employees to find new jobs, cross-train employees for relocation opportunities, and to build the necessary infrastructure in Irapuato. The Green Giant Company should offer severance packages to their employees; this may help them financially until they could find other jobs. Also, Green Giant could offer relocation opportunities to employees who are willing to move down to Mexico. The support and effort of the company to show their employees, their appreciation for their hard work could help Salinas’s residents deal with the lay-offs easier.
Georgia Tech is one of the top institutions in their amazing technology research and projects throughout history of the university. With their many inventions that benefited many companies, schools, buildings, and even house hold objects just to help make life helpful and easier for citizens for everyday uses. Now the institution is taking their knowledge of research technology even farther to start having sustainable environment products. Georgia tech has been improving their sustainable products since 2009 and which why they are now on the list as one the top sustainable institutions on the Princeton’s review list of all colleges. Their top improvement projects that made the institution well known for being a green college is their outstanding transportations, energy, and building developments. Environmental safe products also keeping the environment clean without slowing down the daily workload and resources that people need every day constantly
Intellectual property is any creation, owned by one or multiple owners, that is used commercially. The designs, inventions or any work that is original can be protected by IP rights. Rights are established through application and prevent any use without permission. The only way to use this work, when not owned, would be to buy the rights. While rights are owned there is an opportunity to make advancements with limited opposition. This is due to the competition not being able to act since the idea is not theirs.
General Motors applies the IEEE Spectrum Patents Scorecard to measure its patent prowess in the automotive and parts industry where GM was ranked third in the 2010 patent power rankings. This was a decline from the number one position it held in the 2008 patent power rankings. (7) Correspondingly, GM Engage is another tool that is exercised to measure innovation. It is a crowd sourcing instrument designed to harness the knowledge and creativity of every GM employee for product innovation. In other words, how receptive the culture is to open innovation. (8) On a whole the importance of innovation cannot be overestimated because it leads to prosperity and a higher quality of life for everyone.
Basically the concept is that technical knowledge and new product development should not be shared with external parties, because the knowledge and ideas could be abused by business partners. Many product innovations in here often do not make it t the market, so the company needs to obtain as much ideas as possible.
The research and development community is a key ally in trying to convince state governments in secure resources funds for R&D of low carbon technologies. Try to capture talent within states.
Originality is a vital concept in today’s aggressive business world. The most successful companies in the world hold there distinguished status because they either introduced a new product or service to the world or they transformed an existing idea into something extraordinary. Once a business reveals its creations, competitors have two main questions; how did they do it? And, how can I create something better? Misappropriation of trade secrets is a serious crime because, it robs the market of originality and therefore, the consumers of product and service diversity. The case of Whipps, Inc. v. Ross Valve Manufacturing Company, Inc., illustrates this crime against the diversity of the financial marketplace. The court’s ruling in the case was acceptable because it involved two questions of law that
“In the earliest phases of its build out; however, an infrastructural technology can take the form of a proprietary technology. As long as access to the technology is restricted—through physical limitations, intellectual property rights, high costs, or a lack of standards—a company can use it to gain advantages over rivals.” As Laura Acevedo notates in her article Business Benefits of Information Technology, “Companies using a first-movers strategy can use information technology to create new products, distance their products from the existing market or enhance their customer services. Companies that follow a low-cost product strategy can look to information technology solutions to reduce their costs through increased productivity and reduced need for employee overhead.” The contention is that once a technology has evolved from being considered a proprietary technology into an infrastructural technology then the differentiation from one company to the next is inevitably lost.
The importance of Intellectual Capital information (IC) has been increased in the current economic. It refers to intangible resources which create company value (Ashton, 2005). Human capital, structural capital and relational capital are the main categories of IC (Meritum 2002). There are some factors of the IC, such as employee knowledge and innovative capacities (Usoff, Thibodeau, Burnaby; 2002). This is an “unrecorded value” of an company which is not shown
Sustainable innovations can be achieved through proper management rather than through happenstance or chance management of innovations. Robust organisations can therefore plan and take advantage of innovation opportunities and also recover from mistakes and failures quickly and with minimal damage.
Companies live and breathe innovation; or, at the terribly least, notice it basic to their success. Such companies are those that others ought to emulate for they recognize that to do business, as Peter Drucker prompt in an exceedingly recent Harvard Business review article, “Every firm—not simply businesses—needs one core competence: innovation.”
Inprotech allows law firms and intellectual property management specialists to take a holistic approach to managing valuable IP assets owned by their clients. A flexible system ensures that each firm can follow its own work practice to protect these valuable assets; adaptability means that there are endless possibilities for improving productivity over time. As an integrated intellectual property and practice management system, Inprotech stores a wealth of valuable data enabling decision makers to combine financial information with case management statistics to inform and guide consideration of strategic business plans.