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Is It An Essential Part Of An Organization Success?

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People Analytics can be an essential part of an organizations success. Throughout this course we have seen how the collection of gathering and distributing data leads to useful insights about both employees and customers. Big data gathering overall however, is still a new frontier and is steadily on the rise. With this field comes a lot of new issues, specifically ethical issues that never had to be addressed before. There are a number of disjunctions between big data research methods and ethics, which calls into question where the line should be drawn. After reviewing and experiencing the effects of some big data issues I have no definite stance on ethics and think that every situation should be observed independently case by case.
By definition, ethical refers to the moral principles generally relating to or affirming a specified group or form of conduct. In simple terms if you do anything outside of what is generally accepted as right or wrong you stand to be unethical. One of the more popular and recent ethic with big data collection (that constantly comes up in my business courses) occurred with Target. About 4 years ago Target was able to figure out that a Minnesota high school teen was pregnant based on the items that she was purchasing from their store. As good business sense would encourage, Target then started to send the teen coupons for baby items. This upset the teens father who said his daughter was not pregnant. This situation falls into a grey area of

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