Is The True Reason?

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

Rachel Carson is a noted biologist who studies biology, a branch of science addressing living organisms, yet she has written a book called Silent Spring to speak about the harmful effects of pesticides on nature. Carson doesn’t write about birds’ genetic and physical makeup, the role of them in the animal food chain, or even how to identify their unbelievable bird songs, yet strongly attests the fight for a well developed environment containing birds, humans, and insects is just and necessary. To Carson, the war for a natural environment is instantly essential for holding on to her true love for the study of biology. Thus Carson claims that whether it be a direct hit towards birds or an indirect hit towards humans and wildlife, farmers need to understand the effects and abandon the usage of pesticides in order to save the environment by appealing to officials, farmers, and Americans in her 1962 book, Silent Spring. She positions her defense by using rhetorical devices such as rhetorical questioning to establish logos, juxtaposing ideas, and using connotative and denotative diction.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

The author uses logos appeal by using facts, evidence and statistics. Kristof makes it clear the harm being done to the ecosystem. He starts off by informing

The ad uses pathos, a rhetoric strategy to target the emotions of its viewers, by using a smoking toddler as the focus of it. Seeing a young child smoking a cigar will draw the attention of viewers of any age, gender, or race. The image will cause its audience to investigate the purpose of the ad. It makes people feel sorrow for the young, innocent child that doesn’t know what he is doing, and to feel disgust for his parents for their irresponsibility. Like most of their ads, PETA caused a lot of controversy with this image. Not only did people feel sad for the child but they were outraged at the ridiculous image. Now that PETA has their attention, they will investigate the purpose of the image. Its purpose could be of many things including: secondhand smoke, insufficient parenting, or cancer. When looking closer, they realize that the ad is meant to stop them and their children from eating animals by claiming that it results in the same physical diseases as smoking does. What they don’t realize is that using such outrageous content is how PETA gets their message across; The more controversial, the more people will talk about it and the more light that gets shed on the purpose of their organization.

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

When it comes to these sad, pathetic animals displayed on the commercial, humans feel so strongly towards them because a huge population of the people own animals themselves. When people see the images of hurt pets in this commercial, they could picture their own pets as the ones that are malnourished or beaten. This makes the effect of pathos so much stronger here. The animals shown scared with wide eyes, frail legs and overall shabbiness, emphasize the animals’ helplessness and more importantly, aims to bring out the emotion of the audience. The slideshows of the animals are shown slowly to really catch the upsetting look upon the animals’ faces. The main focus of the video is that there are abused, neglected and lonely animals out there that can be rescued, fed, and sheltered if the viewers could just contribute a monthly gift of $18 a month. The clips of the animals in agony like the broken dogs in bandages, and cat shown with a missing eye, serves to visually affect the audience, while Sarah, who is a musician known for her emotional music, and for being a true supporter of animal welfare, is used to feature her song "Angel" in the background, and make a guest appearance. Sarah 's song is used in the commercial to

As stated in the Article written by Louv, a man named Matt Richtel said this of nature, "Sponsorship-wise, it's time for nature to carry its weight." While this statement already shows a hint of a somehow attained ownership of nature, it also shows us that while taking advantage of the planet we live on. People like Matt believe the earth owes us something, and Louv shows this by completely taking his idea that simulation "true" nature in a synthetic manner is a waste of time even viewing. By taking Richtel's so called "brave new" advertisement idea, he completely renders the complete idea of it moot with this one idea of

WWF printed “more horrifying” on the picture without the shark’s fin, to imply that with the way planet Earth is headed, it will be an extremely difficult world to live in without sharks, a fish that is needed to balance out the entire ecosystem of our oceans. At first glance, someone might have thought that the ad’s message is that not knowing what is out there in the world is truly more horrifying, but once the ad is thought through critically, one will understand what it truly means. Therefore the targeted audience must be for a young group of people ranging from ages 15-39, the millennials, that either do not think much about the destruction of our environment or have no idea what is currently happening. Throughout the world, many people have the idea that “if its not happening to me now, then why should I care?”, and the main goal behind this ad is to completely change that skewed thought. The millennials can take far more action and start early on practicing environmental sustainability, which will tremendously slow down the damages, if they are educated and enlightened about what irresponsible human activity can actually

The message conveyed throughout the advertisement is simply representing humanity, our hunt for adventure, our curiosity into the unknown, and our various passions in life. For instance, in the commercial, it depicts people chasing a storm and a scuba diver examining a coral reef. This illustrated that humans naturally have a thrill for adventure and experiencing new things. Additionally, this also depicts people’s curiosity and thirst for exploration. Another example would be the short videos of human passion for athletics and recording the Earth’s beauty. This portrays that

Playing “Angel” through out the advertisement only further enhances the strong sense of sadness that it aims to provoke onto the audience. Lastly, the announcement uses strong dialogue to demonstrate the rhetorical device pathos. Sarah Mclachlan’s tone through out the commercial is very soft and somewhat somber. She uses the word you several times during the commercial, which makes the audience feel a very personnel connection to the animals portrayed

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

The song in the ad also provokes fear, yet inspiration at the same time. “Oh, my life, Is changing every day, In every possible way” (Youtube) strikes sadness and fear while “I want more, Impossible to ignore, I want more” gives you inspiration. These are the only words in the ad and have quite a long lasting emotional effect on its viewers. This ad will be remembered for many years to

The sing song voice used in the advert mirrors the way a lot of adults talk to their babies and small children and little children learn by copying or imitating their parents so this advertisement could influence little girls by letting them behave like a grown up on a doll that gives them a reaction. They want the responsibility of looking after something and this

2. Chief Purpose: To encourage researchers, psychologists, and therapist to utilize information within the article to promote involvement with nature upon the human population. To help the human race to develop an eco-friendly environment.