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Essay about Is Zipcar A High Potential Venture

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Based on Criteria’s of Evaluating Venture Opportunities there are several key indicators that shows that Zipcar is indeed a high potential venture. Below are the criteria in brief
1.0 Industry & Market
Market: The revolutionary concept certainly provides an alternative to public transport. Furthermore the car sharing concept is really useful for the public in a overcrowded city with limited parking & expensive parking fees. This is clearly not an untouched segment because there are other 2 competitors operating.
• Customer: The target customers are educated and internet savvy urban dwelling people.
• User Benefits: Non car owners will have the service at their disposal when ever they require thru reserving it on the web.
• Value …show more content…

2.0 Economics
2.1 Time to break even / positive cash flow
ZipCar will break even in year 2 of operation. A positive cash flow is anticipated.
2.2 Capital Requirements
Capital requirements for ZIpCar is $1.7million.
2.3 Free cash flow characteristics
• Sales Growth : Projected sales growth is approximately 20-40%
• Asset Intensity: No assets are on lease or on loan.
• R & D / Capital Expenditure: The R&D investment is on the average side.

2.4 Time to break-even profit and loss
The time to break even profit and loss is less than 3 years.

3.0 Harvest issues
3.1 Value-added potential
Patenting of the reservation system, tracking of vehicles and billing has created a high valu added potential.
3.2 Valuation multiples and comparables
From year 2 to 5, an average EBIT of 2 times is achieved, however, EBIT is 5 times at first year.
3.3 Exit mechanism and strategy
Big guns in automotive industry might buy the business.
3.4 Capital market context
The market was picking up and cost owning a car is high; ZipCar came into the market at the right time

4.0 Competitive Advantage Issues

4.1 Fixed and variable costs
ZIpCar has a low start-up overhead cost amounting up to $50,000.
4.2 Control over costs, prices and distribution
Cost is kept at a moderate control for marketing and promotions.
4.3 Barriers to entry
• Propriety protection : Patented billing and booking system

• Response / lead time: Competition is

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