J. C Penney Company

Due to the economy downturn period, Macy’s and many other retailers were suffering. Fortunately, Macy’s has chosen the beneficial marketing strategy to fit the objective of business. This paper will analyze the company’s situation from its financial aspect, industry aspect, the competitive part and Macy’s marketing strategies to conclude that Macy’s could have stable profit in the next three to five years.

In the past, JCP had, on average, one price campaign every day. The stores were full of sale signs and retail rise was getting out of control. JCP partnered with numerous exclusive collaborations which was hoped to bring about an expansion for the firm. However, due to the economic slump, the oversaturation of the market, and an expected lack of quality in the goods from the consumer perspective, JCPenney’s success was degrading in contrast to its competitors. (Sloan, 2010).

J.C. Penney is a retail outlet that operates in many locations globally. It deals with product lines such as clothing, footwear, beauty products, electronics, and jewelry. There are several changes that have taken place in the macro environment that promises to increase the fortunes of the company. The advertisement in technology is one single important factor that has increased the performance of the business (Ali, 2007). The company has an elaborate website through which it uses to tap the online market. In fact, thirty percent of the company’s revenue comes from the website.

2) JC Penney's most immediate goal is to maintain its present customer base and to attract new clients. They can do so by introducing higher-scale brands to their stores in order to attract another category of customers, in other words, customers who are drawn to premium brands. Therefore, JC Penney's brand image will be enhanced; its reputation will be improved. Introducing premium products, and attracting customers who have higher purchasing power will bring in higher revenues to the company.

The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic

Historically, J. C. Penney’s strength had been communicating the relationship between quality and value, in a way that the customer could understand. J. C. Penney lost this connection when we

J.C. Penney is an American retail company that engages in marketing apparel, home furnishings, jewelry, cosmetics, and cookware. James Cash Penney founded the famous business in 1920. On April 14, 1902, Penney and two partners the dry goods store in the small town of Kemmerer, Wyoming. Penney opened more stores, having 34 stores total in the American West. Originally, the company was called J.C. Penney Stores Company from 1913 to 1924. Later, it was reincorporated as J.C. Penney Co. In 1927, the company became a publicly traded corporation listed on the New York Stock Exchange. The company operated about 1,000 stores in 49 states in the United States and Puerto Rico in the beginning of the 21st century. The headquarters was located in New York

JCPenny was founded in April 1902 by James Cash Penny. The objective of JC Pennys is simple, to provide products to meet each and everyone’s’ needs. The stores have switch to promoting their house brands more than promoting brands that a shopper can get elsewhere. By promoting their house brands, JCPennys feels like they can increase sales because a shopper would have to go to Pennys to get those brands. The company is endorsing what they refer to as the omnichannel. This is the cohesiveness between stores and online to increase the ease of shopping for the consumer. Now the financial objectives are as follows,” the company provided financial performance estimates for the 2017-2019 period, as follows: Compounded annual comparable sales growth anticipated to be 3.0 %; Gross margin is expected to improve 75-100 basis points; Additional SG&A expense leverage of 215-240 basis points; Net income is expected to be between $450-500M by 2019; Earnings per share of $1.40-1.55 by 2019.” (JCPenny, 2016) I know that the company has tried many times to create a new image because they are struggling to meet the demand of the modern shopper. These latest objectives I

The intensity of rivalry and the threat of substitutes are strong components for J.C. Penney to consider as they continue to strive for increased revenue and market share. Their two primary competitors are Macy’s and Kohl’s, both of whom have fiercely competitive strategies to be strong retail operations. For instance, while Macy’s offers a multitude of promotional deals and is working hard to choose products based upon demographics and geographic segmentation, Kohl’s is attempting to reduce their inventory levels and improve their marketing strategies in order to become a stronger competitor in the department store segment of the retail industry. In order to compete with their competitors, J.C. Penney aims to focus on their previously successful promotions and home department segmentations by bringing in new reputable designers in order to attract a larger customer base. Due to the fact that the intensity of rivalry and threat of substitutes are both moderately strong in the retail department store industry, J.C. Penney ought to be diligent in their implementation of strategies in order to achieve success in the retail business.

Without the correspondence to the business group, it is communicating something specific that they are esteemed less when in all actuality the system is depending on them more. The promoting effort came up short by imparting why clients should abhorrence and suspend taking an interest in the perplexing high-low evaluating models and neglecting to convey and instruct how their new estimating structure made esteem. This absence of correspondence likely caused the greater part of client disarray and impression of lower esteem observation, higher costs, and less deals. What works for Apple retail experience or Target retail understanding, may not really work for J.C.Penney retail encounter. Without understanding J.C.Penney Customer and without doing what's necessary client inquire about, CEO Johnson chose to take Apple's retail involvement and simply uphold it onto J.C.Penney with the supposition that what worked for Apple will likewise work for J.C.Penney. This was a noteworthy

As one of the major retailers in the United States, JCPenney has 1,104 department stores in 49 states and Puerto Rico as of February 2, 2013. The key success of its business is tremendously depending on the sales performance. However, the retail business is highly competitive, with low barriers to entry and low profit margin. Due to large sales plunge in 2012, the company is in financial trouble. The thorough analysis of JCPenney’s financial statements is vital to judge the future performance of its business.

Based on J.C.Penney’s current situation, and the above issues, we recommend the following strategic models.

Jones Blair Company, JBC, currently faces a unique challenge in which the upper level management must act in order to maintain its profitability. Jones Blair current market position is in the process of being eroded due to the mass merchandising efforts of companies like Kmart and Sears. In developing their strategy forward, Jones must address two key issues to address the problem statement. First, Jones Blair must determine which marketing medium they will use to access their potential customers. Secondly, they must determine the geographic locations in which

The mains issue facing J.C. Penny was the implementation of the new business model was not welcomed by its customers, thus resulting in poor company’s performance. The reason to do a radical repositioning came as a respond to several years of store closing, declining market share, slumping earning, and weak stock market performance. The company was running out of steam, the competition were getting more intense, and the economic recession of 2008 effected the company a lot

Kmart has a number of goals which it incorporates together to satisfy its customer 's needs. The company has focused itself on producing high-quality goods with high durability and minimum costs. Most customers look at the high quality of commodities and they will be more willing to buy the commodities if they have low prices. The firm is constructing an image that customers can get goods a high quality and prices they desire. The firm is also targeting to make itself competitive. The company wants to beat most companies in this industry of retailing.