BAB I LATAR BELAKANG Pada bagian Latar Belakang ini akan dijelaskan mengenai sejarah terbentuknya perusahaan dan profil dari perusahaan, serta produk-produk yang dihasilkan oleh perusahaan. 1.1 Sejarah dan Profil Perusahaan PT. J.CO Donuts and Coffee didirikan oleh Johnny Andrean yang sebelumnya terkenal sebagai pengusaha salon yang sukses. Tak kurang dari 168 jaringan salon dan 41 sekolah salon dimilikinya, namun insting sang penata rambut kemudian membawanya terjun ke bisnis makanan. Sejak tahun 2003 ia aktif mengembangkan J.CO. J.CO adalah produk dalam negeri dengan menggunakan konsep dari luar negeri dan disempurnakan dengan modernisasi dan kualitas terbaik. J.CO ditujukan untuk menyerbu pasar asing. Persiapan J.CO membutuhkan …show more content…
3.1 Kompetitor Krispy Kreme Doughnuts dan Dunkin Donuts, kedua nama ini pasti sudah tidak asing lagi bagi pecinta donat dimanapun. Keduanya merupakan waralaba asal Amerika yang telah mempunyai banyak outlet yang tersebar di seluruh dunia. Keduanya mempunyai pangsa pasar sendiri-sendiri dan mempunyai keunikan produk yang berlainan. 3.1.1 Krispy Kreme Doughnuts Krispy Kreme Doughnut (KK) diciptakan pada tahun 1937 oleh Vernon Rudolph di Nashville dan berkembang menjadi 181 outlet di seluruh dunia pada tahun 2001. Pada awalnya KK dibangun untuk memenuhi kebutuhan akan donut secara wholesale yang kemudian pada tahun 1974 diubah menjadi specialty retail. Waralaba dipakai sebagai cara untuk mengembangkan KK menjadi lebih besar di beberapa negara bagian di Amerika dan negara-negara lain di dunia. Para pembeli waralaba ini di haruskan memiliki pengalaman di bidang multi-unit food operations dan juga harus mengerti bagaimana pasar di lokal area mereka. KK di Indonesia dibuka di Pondok Indah Mall II pada Kamis, 24 Agustus 2006. Pada Grand Opening nya para pembeli real mengantri berjam-jam, bahkan ada yang mengantri dari tengah malam. Daniel Leo, yang mengantri sejak malam sebelumnya pukul 22.15 WIB menjadi pembeli pertama dan diganjar hadiah 52 lusin donat gratis selama setahun. Saat dibuka, antrean mencapai lebih dari 200 orang dan sebanyak itu juga kaus
Dunkin’ Donuts (DD) in India is positioned as a Food Café, occupying the sweet spot between Cafés and quick service restaurants. The company offers a variety of Donuts along with the original blend drip coffee and cappuccinos. Every outlet is designed such a way to bring the international brand alive with the youthful touch.The company also advertises that it serves the world’s best Donuts!
Krispy Kreme is a branded specialty retailer and manufacturer of premium quality doughnuts. Its principal business is to own and franchise Krispy Kreme doughnut stores in the U.S. and internationally. The main product is the Hot Original Glazed, a one-of-a-kind doughnut with an established brand. Each outlet also sells over 20 other varieties of doughnuts and coffee products. Product quality and consistency has provided the Company with a very loyal customer base.3
Dunkin donuts is the second number of largest coffee and bakery House Company in the United States. In 1950, the company`s store was opened by William Rosenberg in the Quincy, Massachusetts. “A before year 1990, Dunkin donuts first competitor was Mister Donut but Dunkin donut`s owner Allied-Lyons had purchased the Mister Donut then all Mister Donut stores in North America and Allied-Lyons offered the change name and became called the Dunkin donuts”(5). There are 18,000 points of distribution in nearly 60 countries around the world and 11,000 Dunkin donuts restaurants, 7,300 Baskin Robbins restaurants in 36 United States and 3,068 international shops in 32 countries. All these Dunkin Donuts stores are 100 percent franchised business at the end of the 2013 years. Dunkin ' Donuts 's
When it comes to the consumption of coffee and donuts, I wonder to myself who does the best job at doing so at a reasonable price and who has the most benefits. That is when I decided that I was to put Dunkin’ Donuts and Krispy Kreme side-by-side to see who would be the best in the modern marketing world. In order to do this, I will be discussing the four P’s to differentiate the companies and use other material that was discussed in class. When I started to write this report; my original plan was to use Dunkin’ Donuts and Starbucks to determine which would be better, however these companies are far from comparison and I chose a company that would be more similar in products and service, with that company being Krispy Kreme Doughnuts.
Shri Ram Donut dba Dunkin Doughnuts will be managing the cost of goods following Dunkin’ Donuts strategies to support the standard beverage and food items, while expanding the product lines to attract consumer spending. IBIS World reports this segment of business represents 18% of the generated revenue for stores, consisting of customized brand items from breakfast sandwiches, coffee beans and assorted condiments.
Research showed that 54% of the Americans over the age of 18 drink coffee everyday and 62% of the regular coffee was purchased from a coffee shop, rather than homemade. For corporation coffee house chain, Dunkin’ Donuts is developing very well in home base country and has its chains everywhere including Asia. That is why it is chosen to study within this industry for its financial performance.
Krispy Kreme Doughnuts, Inc. operates as a branded retailer and wholesaler of doughnuts and coffee. It engages in the ownership and franchising of Krispy Kreme doughnut stores, which make and sell approximately 20 varieties of doughnuts. These stores also offer a wide variety of coffees and other beverages. As of January 31, 2010, there were 224 Krispy Kreme stores operated domestically in 37 U.S. states and in the District of Columbia and 358 shops in other countries internationally. Of the 582 total stores, 268 were factory stores and 314 were satellites stores.
Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins® donut hole treats. Their products are represented by more than 6,590 worldwide points of distribution, including approximately 4,815 units in the United States alone.
The company under analysis in this report is Dunkin Donuts. The brand of Dunkin Donuts originated in 1950 when Bill Rosenberg opened the very first outlet in Massachusetts, USA. Today Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day worldwide. It sells about 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast, sandwiches, subs and other baked goods. Dunkin Donuts is a subsidiary company of Dunkin Brands Inc that owns companies like Dunkin Donuts, Baskin Robins etc. Dunkin Donuts is a multinational company with its presence in more than 32 nations. By the end of 2011, there were 10,083 Dunkin' Donuts stores worldwide that included 7,015 franchised restaurants in the United States of America and 3,068 international outlets in more than 32 countries across the globe employing more than 9000 people. According to the financial report published by Dunkin Brands Inc, the parent company of Dunkin Donuts the net sales worldwide totaled up to $8.77 billion, up 5.2 percent from the previous year and the Net income for the year was $108.3 million, up 214.5 percent as reported by the company.
As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.
Krispy Kreme started in Winston-Salem, NC on July 13, 1937 by a man named Vernon Rudolph. Vernon received amazing recipe from a New Orleans French chef. Vernon Rudolph started selling his delicious, remarkable donuts in a neighborhood grocery store. Rudolph and his partners jump in full swing in business with limited resources and equipment. In the 1940’s a display case was designed to show case the doughnuts. The top counter of the display served as the countertop. Cake doughnuts as well as doughnuts on a stick were being made at the time. Vernon thought what better way to show a variety of doughnuts by using a very attractive display. This display is something that you can’t miss and will see in all Krispy Kreme stores forever.
A shift in consumer demand to want healthier fast-food options has hit the industry hard. Dunkin’ Donuts and Starbucks have combated this shift by offering healthier menu items, something Krispy Kreme has failed to do. Dunkin’ Donuts offers healthy breakfast sandwiches and
Krispy Kreme Doughnuts Incorporates principal activity is to produce and market doughnuts and related items. The operations are carried out through three segments, company stores operations, franchise operations and Krispy Kreme Manufacturing and Distribution. The stores are both retail outlets and highly automated producers of over twenty varieties of doughnuts. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. The Krispy Kreme Manufacturing and Distribution segment sells doughnut-making equipment, mix, other ingredients and supplies
Masyarakat yang terdiri dari orang-orang kebanyakan tidak mengerti apa orang-orang filem ingin sampaikan untuk mereka dan kepada siapa filem ingin dituju dan ditonton? Filem komersial yang sepatutnya memenuhi citarasa penonton menjadi sebuah filem yang menghampakan penonton . Mana tidaknya, sememangnya filem boleh mengaut keuntungan hasil daripada kutipan penonton tetapi nasib penonton ini dianiayai oleh helah-helah dan janji-janji istimewa orang-orang filem untuk mengatakan filem ini bagus tetapi sebaliknya semua orang sudah tahu dan ini seakan menguntungkan industri tetapi tergadainya maruah dan kehormatan kerana tiada kredibilti filem yang berkualiti. Hal inilah yang membuatkan industri filem negara tidak berkembang pesat.
Berangkat dari fakta-fakta tersebut timbul keprihatinan yang menggerakan kami untuk meneliti lebih dalam fenomena menarik ini karena praktek-praktek diskriminasi tersebut sudah berlangsung lama tanpa ada atensi yang cukup dari para stakeholder. Peneliti ingin menggali lebih dalam faktor-faktor penyebab adanya ketimpangan dalam birokrasi pendidikan yang bila dibiarkan terus menerus akan sangat berpotensi menimbulkan konflik di masa yang akan datang. Sehingga dari hasil penelitian tersebut diharapkan dapat menjadi bahan evaluasi lebih lanjut bagi stakeholder terkait