J Crew Swot Analysis

At J. Crew we take pride in offering fashionable clothes at affordable prices. Recently at our website you and a lot of other customers ordered a sensational turtleneck cashmere sweater. Which was listed at the amazing price of $18.

Ross Stores, Inc. is an American off-price department store, which has two different stores: Ross Dress for Less and dd’s DISCOUNTS. Ross Dress for Less has around 1,340 stores in 36 states in the United States, and dd’s DISCOUNTS is much younger image than Ross and has 193 stores in 15 states. Its headquarter is located in Dublin, California, and it is the second largest off-price retailer in the USA after TJX Company. Ross offers trendy name brand and designer apparel, accessories, home furniture, footwear, and snacks for everyone from young children to old seniors. Ross Dress for Less and dd’s DISCOUNTS sell products at 20% to 70% off from the regular prices to target people who have limited income but also want to have new products every season. They not only focus on business but also focus on social responsibility. Since they want to know more and be closer to their consumers, they are focusing on four different areas to touch their target customers.

At the Gap store shelves have displayed merchandise from classic casual to trendy to professional too many times in the past years, causing consumers to wonder what the brand even stands for.

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

J.Crew as an iconic brand targeting young working professional by focusing on preppy and classy look failed in identifying brand focus. Also, their business model is performing poorly in the fast-fashion industry compare to traditional competitors, with its high prices, diverging quality, and undesirable brand image. Hence, the brand perception by customers has changed and many of them prefer to purchase the discounted products rather than full-priced items.

Abercrombie & Fitch stores designs it retail stores from a multi-sensory point of view to get consumer’s to buy there products. Abercrombie & Fitch stores typically is known for its dim lighting, loud background music, and it ambient scents to enable a more youthful clientele and a fresher image. In the store, there are mannequins for both genders that usually runs from the storefront through the middle of the store, which showcases key trends and ideas for the current season. Also, there collections are merchandised to inspire the customer and showcase how pieces can be mixed together.

More recently, JCPenney’s has been revamping their look. They started this process by first changing the logo that they use. It is a slight change to the color set up, but is noticeable to the consumer. They are also adding brands to the already long list of designers to give more options to the consumer. MNG by Mango is brand that they started to carry in 2010. Within 2011 they are going to expand the concept to 215 additional stores and eventually grow the brand to 500 stores by the fall of 2011. The idea of this brand is to supply the customer with quality, affordable fashions that have the runway look and feel. Modern Bride is another idea that was launched at the very beginning of 2011. The brand has been launched to any store that has a jewelry department, which is about 1,068 stores in all, along with jcp.com. The Modern Bride collection is collaboration with Condé Nast to create stylish engagement rings and wedding bands. Call it Spring is yet another new brand that JCP plans to launch in the 2011 year. This brand is an addition to their shoes and accessories line which is already one

Based in Framingham, Massachusetts, The TJX Companies, Inc. (TJX or “the company”) is the leading retailer of off-priced fashion and home goods merchandise in the United States and worldwide. The company’s brand

Old Navy is a brand owned by Gap, Inc. As a whole, Gap’s purpose is “to make it easy for you to express your personal style throughout your life” (www.gapinc.com). The culture of Gap, Inc is governed by their key values: integrity, respect, open-mindedness, quality and balance. One way Gap achieves their purpose is through one of their four brands, Old Navy. The brand is known for offering on-trend apparel and accessories at great value. Old Navy's mission is to

J.Crew began in 1947 as a low priced clothing company that sold its merchandise door-to-door. It was originally called Popular Club but the name was eventually changed to J.Crew to better suit its preppy image. In 1983 the company released its first catalog in an effort to mimic the success of like Lands’ End and L.L. Bean. People fell in love with the company’s preppy aesthetic that was much more affordable than designers like Ralph Lauren. Within the decade, the company grew its customer base exponentially. Their sales increased from $3 Million to $100 Million in less than 10 years. In 1989 the company expanded into retail stores with their first brick-and-mortar location in South Street Seaport in New York.

Sears continues to showcase its top Brands including Craftsman, DieHard, and Kenmore. The Company also continues to market its fashion lines of products under the Brands of Lands’ End, Joe boxer, and Jaclyn Smith. Sears has also introduced the Kardashian Denim collection. With this new line of clothing Sears hopes to increase sales to teens and young adults. Sears will also offer deals to include markdowns and rebates throughout the year to promote many of its retail lines and market to the thrifty shopper.

H&M promises the best articles, trying to produce fashion clothes in a sustainable way and selling quality clothes

Old Navy is an American clothing and accessories retailer owned by another big clothing comapny, Gap. It has corporate operations in the Mission Bay neighbourhood of San Francisco. The largest of the Old Navy stores are its flagship stores, located in the Mall of America(NYC), Seattle, Chicago, and San Francisco.

Johnson’s Shoe Emporium & Repair Shop (“Johnson’s”) is a high-end retail shoe store for men. The store will sell dressy and casual shoes, ankle boots and other accessories for men. The purpose of Johnson’s is to sell non-athletic shoes of the highest quality so that

One of Gap Inc.’s biggest competitors is J. Crew Group because they have similar branding strategies and product offerings. J. Crew Group is an internationally recognized brand that offers apparel and accessories and differentiates itself through high standards of quality, style, design, and fabrics. The company operates stores and websites both domestically and internationally, and designs, sells, and markets products under the J. Crew, Crewcuts, and Madewell brands. Their customer base includes people who are affluent, college-educated, professional, and fashion conscious. They operate a total of 451 stores located in the United States, Canada, and the United Kingdom.