Google Analysis

Imagine that you have decided to open a small ice cream stand on campus called "Ice-Campusades." You are very excited because you love ice cream (delicious!) and this is a fun way for you to apply your business and economics skills! Here is the first month's scenario--you order the same number (and the same variety) of ice creams each day from the ice cream suppliers, and your ice creams are always marked at $1.50 each. However, you notice that there are days when ice creams remain unsold but other days when there are not enough ice creams for the number of customers.

I chose Google for this case study. Google has been both a pioneer and is a leader in the online world. Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Google.com was registered as a domain on September 15, 1997. The name - a play on the word "googol” - reflects Larry and Sergey 's mission to organize a seemingly infinite amount of information on the web. Google is most profitable through its online advertising though it has also become very popular in many realms of the online world and technology both.

Since the Lemonade business depends on lemon and sugar, our company will have to keep an eye on the stock needed and the availability of the two item locally and internationally. Even though the business will be at the peak in summer and will slow down in winter, a close monitoring on the international prices is a must. The future plan of the company is to expand in other continents by giving out franchise. So if it winter in US we generate business revenue from countries like Australia and New Zealand where they would have summer. To keep standard pricing and profit margin for the franchises, a detailed costing would be required. The things that are needed to be considered would be Cost of Lemon, Cost of Sugar, Cost of water, Cost of container, 10% overheads (labor, rent, utilities, etc), 5% franchising fee and 7% profit margin. In addition to this pricing 2% price fluctuation will be added to the cost. With this calculation the company and the franchises should make enough money to survive in the competitive market.

|SALES AND COST OF GOODS SOLD BY PRODUCT LINE | | | |Date: | | | |

(Start by figuring out the price Beth would charge if she produced only one cup of lemonade, and calculate the total revenue; then find the price she would charge if she sold two cups of lemonade; and so on.) Person Reservation price Quantity in cups Total revenue Marginal revenue A B C D E F G H I J $1.00 $0.90 $0.80 $0.70 $0.60 $0.50 $0.40 $0.30 $0.20 $0.10 1 2 3 4 5 6 7 8 9 10 $1.00 $1.80 $2.40 $2.80 $3.00 $3.00 $2.80 $2.40 $1.80 $1.00 $1.00 $0.80 $0.60 $0.40 $0.20 $0 -$0.20 -$0.40 -$0.60 -$0.80

12. MT P2 Please refer to the Tissues database provided to review a transaction history describing more than 3700 purchases of facial tissues at a number of stores in a grocery chain over a period of several weeks. a. Compile a pivot table that gives a tabulation of total number of moves by brand (Kleenex, Charmin and so on) not by product. b. What is the total profit for Store 100? c. For store 100 determine if the average profit per product for weeks 383, 386 and 387 differ significantly from

Kingsford is a branch product group of Clorox. The main product of Kingsford is charcoal. The business performance of this brand was good among the competitors, but during the recent years, it tends to be worse.The marketers of this company are trying to find a way to solve this problem by using the analysis and informations they got which cover many aspects. According to the analysis, the biggest competitor of Kingsford is Royal Oak and Private Label. Kingsford, as a brand with good brand awareness, keeps having better sales and earning performances than that of other FY, the sales volume dropped in 2000 and the category has become soft. At the end of 2000, about 5.7% decline happened in food

Suppose George decide to produce X bottles of Brand I and Y bottles of Brand II

|Sales |107 2500.00 |1 222 650 |1 430 500.5 |1 673 685.6 |1 966 580.6 |

Customer A B C D E F Sales Revenue $600 $4200 $300 $2500 $4900 $700

This report provides quantative information on the lemonade stand, sourced from financial statements, the business journal, and financial data collected during all three seasons. The following economic summary report will tell how well the lemonade stand’s business is performing by deducting the stand’s capital costs from its profits. Through analysis of the previously stated quantative information, the company will be able to measure how well the stand is using capital to build economic value. The economic summary

Q1. Paper 1 is on technology and its role in modern society. What interests you about this subject? How might you make it relevant to your own life?

Most of the time when I have a bit of a rant in the newsletter or elsewhere it's because I've seen or heard things that bug me or are just plain wrong. Writing about it gets it off my chest and that's usually the end of it. Unfortunately, that hasn't been the case with the Dear Google rant I had back in Sept.

From Table ‘2’ we are given the following information for a production volume of 25000:

Google Map was the result of a project found in 1995 by two brothers attending Stanford University. The name Google came from the misspelling of a mathematical term googol. The name Google is incorporated in each app that Google creates. Google map started out as Where 2 Technologies and Keyhole, which later was renamed to Google Maps and Google Earth. Jeff Mallett, the CEO of Yahoo became the CEO of Google until 2001 when he was replaced by Eric Schonidt and had a profitable year ending with an income of 6.985 million.