Google Case Analysis

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Nicholas Carr’s Atlantic Online article “Is Google Making Us Stupid,” discusses how the use of the computer affects our thought process. Carr starts out talking about his own experience as a writer and how he felt like “something had been tinkering with his brain, remapping his neural circuitry and reprogramming his memory”. Since starting to use the Internet his research techniques have changed. Carr said before he would immerse himself in books, lengthy articles and long stretches of prose allowing his “mind to get caught up in the narrative or the arguments”(July/August 2008, Atlantic Monthly). Today Carr has found that “his concentration drifts away from the text after several pages and he struggles to get

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

In nowadays life, Google is one of the most popular and famous company that the most people in the world know about it. We know this company because it helps us to solve our problem just in a click. The article “Is Google Making Us Stupid?” written by Nicholas Carr is a specific example that will discuss with us about How Google influence people’s minds in the present world. Carr is American writter who interested on writing about technology, business and culture.Carr said about the Internet that they are providing us the stuff of thought that we do not need to think about and the machine will do it for us so it will make our mind gradual slow. He mention that the Internet also make our process of thought

Is Google Making Us Stupid? Is an article that exemplifies rhetoric expertise. The writer of the article, Nicholas Carr, is well known for his writing regarding the tech industry. Before understanding the author’s approach, the reader must understand the author’s background. What authority do they have to write about this subject? In this case, I’ll deliver my own knowledge of his background. Carr is a scholar writer who has written for the Harvard Business Review, various essays covering tech influential topics, as well as a few books that have received rather high reviews from critics. While Carr never directly referenced his background within this article, there is a small assumption to be made from the purpose of this piece. Carr is writing this article in order to provide background information for his new book Utopia is Creepy. This is logical of the writer since he is giving us a taste of his writing style, while it is also giving the reader a chance to preview his stance on technology in a brief manner. With Carr’s background in mind, we can begin to look at his purpose with the article. The author uses various rhetorical methods within his writing to structure the writing, form his argument, and achieve his overall purpose.

Want to find the answer to a difficult and complex linear algebra problem that seems unsolvable? Google it. Want to find out how to officially join Justin Bieber fan club? Google it. Want to find out who Justin Bieber is? Google it. Not long ago, people had to go to the library to search for information. Nowadays, people get their information from search engines through the Internet. Google has become the new library to quickly access information. If a question pops up in our head, we just have to Google it and we instantly get the answer. How did Google become so popular and successful? The Google search engine became popular because of its superior algorithm that produces quick and relevant search results. Google used its search engine 's popularity to capitalize using ads called Adwords and AdSense. As a result, the Google search engine is the most successful and widely used search engine in history.

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Google Search is the most popular search engine in the world, and just by that has an enormous advantage in information markets. Google has unprecedented access to what people are thinking about at any given moment, information which is extremely valuable to advertisers and marketers. Google also is also an extremely well established company, with its massive revenue allowing it to support its extremely robust infrastructure. Google has massive and modern data centers all over the world, and continues to invest into more infrastructure, including data centers and the new Google Fiber in the United States. Googles massive revenue also allows it to branch off into more innovative pursuits without having to worry too much about funding. Google can pursue expensive and difficult projects that generate little to no revenue for a very long time, if the company believes that the investment will be worth it in the end. Examples of this include Google's Self driving cars, and the aforementioned mentioned Google

Q1. Paper 1 is on technology and its role in modern society. What interests you about this subject? How might you make it relevant to your own life?

The reason parents read fairytales to their children is not for the sheer purpose of entertainment (or to get them to just fall asleep already), nor is it to install false hope. These improbable stories are didactic. Parents recite these tales in the hopes of inspiring their children and teaching them a life lesson. If the girl who was deprived of her father, was treated as a maid, and was verbally abused by her stepmother can get the prince, anyone can preserve through the obstacles of life. Making the Case has the same purpose, however this story is not a fake. TS Kimberly Guilfoyle’s style utilizes powerful anecdotes in Making the Case to successfully explain her life, teach life lessons, and inspire the reader.

Have you ever thought about the effect technology is having on your mental abilities such as your brain? Well I didn’t until I came across “Is google making us stupid.” Never have I thought the internet and what it was doing to me would affect me from an academic standpoint. Now a days no real effort is being put into research or writing or even reading. Google is making us stupider because it is causing our memory become very lazy, it is causing the individual to lose knowledge, and lastly it is causing the individual to have a short attention span. The essay Carr wrote with his strong introduction, and different sources used convinced me of the dangers that technology is having on a individuals brain.

Sometimes it seems like the computer game industry is dying, crushed to death by its own bulk. Every year more and more gaming companies get gobbled up into huge conglomerates like Electronic Arts, companies that mostly put out trash that is technically and visually impressive, but devoid of concept and content. However, there are some small gaming companies that buck the trend. While mostly just small groups of programmers and artists, some are huge unions of fans who, irritated with the dropping quality of computer games, have decided to use the power of the internet to get together and to produce games tailor-made to their personal preferences.

1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that Google has with three key industry competitors. How will they influence competitive behavior and the intensity of rivalry?

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”