Google Analysis : Web Search

1830 Words Nov 24th, 2016 8 Pages
Google Situational Analysis I chose Google for this case study. Google has been both a pioneer and is a leader in the online world. Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Google.com was registered as a domain on September 15, 1997. The name - a play on the word "googol” - reflects Larry and Sergey 's mission to organize a seemingly infinite amount of information on the web. Google is most profitable through its online advertising though it has also become very popular in many realms of the online world and technology both.
SWOT Analysis
Strengths:
• Online advertising

• Advertising relevant to consumers
• Web search
• Android mobile operating system
• Google Play Store
• Massive amount of information
• Growing brand awareness
• Apps that gather information to craft better targeted adds
• Indexing and ranking of more than 60 trillion webpages
• Google Images, Google Drive, Gmail, Google Maps, YouTube, and many other profitable and/or popular applications and services.
• Cash in excess of $60 billion which equals a great “cushion” for Google
• Substantial profits, much of which can be invested into R&D programs

Weaknesses:
• 90% revenue from ads - is vulnerable to fluctuating demands for its advertising.
• Has a median tenure of 1.1 years which is a high turnover rate
• The ability to bring products the…
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